2022 Leshan Cultural Tourism non -heritage brand theme selection activities are coming!

Intangible cultural heritage is human life memory

Is the spiritual source of human creativity

In recent years, Leshan's non -heritage

More and more valued and loved by people

good news

2022 Leshan Cultural Tourism non -heritage brand theme

The selection activities are coming!

Cultural inheritance · non -heritage sharing

Event name

2022 Leshan Cultural Tourism Anti -Heritage Brand Theme Selection Activities

Activity time

September 2022

activity theme

Cultural inheritance · non -heritage sharing

organization

Guidance unit: The Organizing Committee of the Ninth Sichuan International Tourism Expo Expo

Organizer: Leshan Cultural Radio and Television and Tourism Bureau

Organizer: Leshan Cultural Museum (Leshan Non -Heritage Center)

Selection content

01

Leshan Top Ten African Heritage Protection Inheritance Base

Non -heritage is a vivid testimony of the inheritance of Chinese civilization, the root and soul of a nation, the most precious spiritual wealth of human beings. It is necessary to give full play to the role of non -heritage protection bases, carry out the functions of non -heritage protection inheritance, and dig out Leshan non -heritage resources. , Good protection, inheritance, and use well, let the excellent traditional culture inherit the generations shared by the society, and select the in -depth implementation of the non -genetic development project through the "Leshan Top Ten African Heritage Protection and Inheritance Base", effectively improve the systemic protection of non -heritage systemic protection Level provides spiritual power for comprehensively building socialist modern countries.

02

Leshan Non -Heritage Characters

Non -genetic inheritors are the core and key of non -heritage protection and inheritance, and an important bearer and transmitter for non -heritage. They store and master the cultural traditions and superb skills of non -heritage -related categories. They are both the treasure troves of non -heritage protection and inheritance, but also the relay and representative figures of non -generations of inheritance. Pie and communicator. Through the selection of "Leshan Outstanding Non -hereditors", focus on the experience and effectiveness of the annual outstanding non -genetic inheritance innovation practice, summarize the experience and effectiveness of the creative transformation and innovative development of non -heritage work, and select the iconic of outstanding contributions to the cause of the inheritance of the Non -heritage protection of Leshan The characters, with them as the example, promote the innovation and high -quality development of non -legacy.

03

Leshan's Top Ten Non -Remaining Ceremony

On the basis of the effective protection of non -heritage, the use of non -heritage representative projects to develop cultural products and cultural services with local, ethnic characteristics and market potential. Through the selection of "Leshan Top Ten Non -Heritage Tourism", it reflects the concept of non -heritage "seeing people and seeing life", further promoting the transformation of non -heritage products, and taking the path of marketization and brand -oriented development. Let non -legacy become cultural and creative products with historical memory, atmosphere of time, and living temperature. Let non -heritage products a unique cultural tourism gift, identify Leshan symbols, pass Leshan culture, and become a walking cultural travel business card.

04

Leshan non -heritage boutique tourist route

The non -heritage boutique tourist route should be based on non -heritage projects, relying on tourism lines, and use non -genetic practices, non -heritage experiments and experience bases as carriers. Through product design and line planning Integration, integrate with well -known scenic spots, integrate with tourism services, and integrate with tourism experience. Through the selection of the "Leshan Top Ten Non -Heritage Excellent Tourism Line", it promotes the integration of non -heritage projects with tourist routes and scenic spots, promotes the integration of non -heritage protection facilities and tourism services, and enhances the integration of non -heritage art inheritance and tourism interactive experience.

Participation method

01

Sign up to participate in the review

The cultural and sports and tourism bureaus of each district and county shall actively publicize, create momentum, and mobilize relevant non -heritage units (enterprises, individuals) to participate in the participation projects and select the evaluation projects in accordance with the selection projects and selection standards to recommend the application to the Municipal Culture, Radio, Film and Television Tourism Bureau.

2022 Leshan Cultural Tourism

Non -heritage brand theme selection activity selection method

Identify the QR code download reading

↓↓↓

01

Report request

Fill in the "2022 Leshan Cultural Tourism Non -Heritage Brand Theme Selection Event Declaration Form" (the project description text requirements within 500 words), submit more than 5 pictures (size: 1920*1080, size: above 5m), submit video data requirements No less than 1 minute (size: 1920*1080, constant code flow 35m).

2022 Leshan Cultural Tourism

Non -heritage brand theme selection activities declaration form

Identify the QR code download and fill in

↓↓↓

Selection procedure

01

Data reporting (September 5th -September 13th)

Leited by the county (city, district) Cultural and Sports Tourism Bureau, and extensively mobilized the relevant non -heritage units (enterprises, individuals) in accordance with the selection items and selection standards, registered with the Municipal Culture, Radio, Television Tourism Bureau after the preliminary examination, and organized publicity and promotion Essence

02

Project selection (September 14th -September 25th)

01 Project review (before September 16)

The expert review team led by the Municipal Culture, Radio, Film and Television Tourism Bureau to select 10 projects in each type of reporting data review and field visits.

02 results publicity (before September 20)

After reviewing and field visits, etc., the results of the "2022 Leshan Cultural Tourism Non -Heritage Brand Selection Campaign" were formed, and publicized on the official platform of Leshan Cultural Tourism (5 days of publicity period), and organized media publicity and promotion after the expiration of the publicity period.

03

Concentrated publicity (October 1 -October 31)

Through promotional videos, paper media columns, new media tweets, short videos and other methods, the results of the "2022 Leshan Cultural Tourism Non -Heritage Brand Selection Activities" were displayed.

Submission requirements

01

Submission time

Before September 13, 2022

02

Submit to the Non -Heritage Center of Leshan City

Contact: Ouyang Sisi

Contact number: 13981399848

Email: 248061763＠qq.com)

The non -heritage is left by the first people

Brilliant treasure, tribute

Let us guard the non -heritage and inherit the non -heritage culture

Come and participate in the event together ~

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