Dongyang City brand image and mascot visual recognition system is officially released

On September 9th, the press conference of Dongyang City brand image and mascot visual recognition system was held in Dongyang Municipal People's Government. The new Dongyang city brand image logo and mascot "Xiangyangyang" and "Dong Ying" also officially met with you.

The city brand image began to design in June 2021. The three aspects of the anchor: First, fully reflect the historical and cultural heritage of Dongyang's "Wuzhiwang County" and "Wenli State"; the second is to fully reflect the hometown of Education in Dongyang The distinctive cultural characteristics of the hometown of architecture, the hometown of arts and crafts, and the famous city of film and television tourism "; the third is to fully reflect the entrepreneurial innovation spirit of Dongyang people" walking south, daring to be the first, nothing, and a stone ". At the beginning of the design, a total of 6 schemes were formed. After the expert review and the voting of netizens, the ink -style "East" scheme stood out, and then deepened the design and improved to form the final plan.

The word "East" of ink color is simple and atmospheric, connecting the names, visual symbols, and brand positioning of Dongyang City brand, condensing into a new and powerful city brand symbol. The simple word "Dong" not only has the rising rising sun, but also reflects the characteristics of Dongyang as the "hometown of education" with the help of the "calligraphy" elements with the characteristics of Dongyang. The "bucket arch" element in Lu Zhai reflects the historical heritage of Dongyang Gang and the long -term architectural culture of Dongyangyuan, which shows the hard core strength of the "hometown of architecture"; In the era, the song of the times has been carved, opening the road of integration of Dongyang woodcarving culture and industrial integration. At the same time, the abstract expression of "both hands" highlights the spiritual characteristics of the Dongyang people's hard work and integrity, and carries the eager expectations of Dongyang people's hometown of prosperity and rapid development. It can be described as the characteristics of Dongyang and Dongyang everywhere. As the netizens commented: "The black and the red of the East characters outlined the simple ink painting, with the aesthetics of the lines, which is in line with the aesthetics of the Oriental people. Humanistic history has a long sense of heavy sense; the red sun that sprays thin, with the finishing touch of the dragon, presents the excitement of "Dongyang Tomorrow Tomorrow."

Next, the city will increase publicity and application, and widely apply urban brand image to urban public facilities systems, office supplies and official activities, volunteer service activities, online news media, etc., and continuously enhance public awareness and brand recognition Essence

Another new release is urban mascot. Starting design from the beginning of this year, the design process also focuses on three aspects: First, fully reflect the characteristics of the city and highlight the recognition of mascots. Select the most characteristic elements of Dongyang, enhance the public's recognition of urban characteristics, and build a unique brand image. The second is to add urban human feelings and highlight the affinity of mascots. Through novel ideas and creativity, exaggerated action performance, cartoon cute styling style, giving the public a new sense and intimacy, and closer the relationship between the city and the public. The third is to enrich urban life and highlight the use of mascots. With a modern and fashionable design, a cute image with distinctive personality, enhance the overall impression of cities to the public and the public's sense of belonging and pride in the city, develop mascot derivative products, and enrich the entertainment life of citizens. After multiple rounds of design, and voting for social opinions and netizens, the anthropomorphic cartoon image stood out from several plans.

The mascot "Xiangyang Yang", the name is "Yang" in the name of Dongyang City, which corresponds to the "Jinhua Mountain Yang" corresponding to the history of Dongyang, which means that Xiangyang was born. The name echoes. His open arms represent Dongyang's open arms, welcoming guests from all directions, and use both hands to create a common prosperous city. The jumping posture reflects the traits of self -confidence and daring to be the first.

The mascot "East Yingying", the name comes from the "East" of Dongyang City, corresponding to the "East of the Water" corresponding to the history of Dongyang. The outline of the shape echoes the logo of Dongyang City and is full of sense of technology. The implication of welcoming the future, moving towards the future, and guarding Dongyang with "Xiangyang Yang".

Two mascots are a large combination, "Xiangyang Yang" is like a enthusiastic big boy and big brother. "East Yingying" is like a dynamic little girl, younger sister. Two mascots can be used in combination and can be used alone. He also designed a variety of characters and rich expressions and actions for "Xiangyang Yang" and "East Yingying", which can be applied to various scenarios applications.

Urban brand image logo and mascot's main color are unified as "quality black" and design teams specially designed by Dongyang. At the same time, according to Dongyang's characteristic industries and different industries, different colors of urban brand image logos and mascots have been designed, such as Dongyang Film and Television's Chaoyang Purple, Dongyang mahogany's full red, Dongyang architecture quality gold, Dongyang industry wisdom blue, the wisdom of Dongyang industry, Dongyang Cultural Tourism's landscape green and Dongyang education will be widely used in urban public facilities, official activities, urban windows, public welfare publicity, foreign economic and trade and cultural exchanges. The Propaganda Department of Dongyang Municipal Party Committee formulated the "Management Management Management of the Visual Image Recognition System of the Dongyang City Brand of the City" to regulate the use of urban brand image logos and mascots. At the same time, the Propaganda Department of the Dongyang Municipal Party Committee will continue to improve and enrich the content and products of the city's brand image logo and mascot. At present, the first batch of "Xiangyang Yang, Dongwan welcoming" plush dolls and other surrounding cultural and creative products. Recently It will be given to everyone in various activities. In addition, this release also designed and produced three different versions of the mascot "WeChat emoticons". Including the Dongyang Dialect Edition, a total of 16, such as eating (eaten), sleeping (sleeping), home (home buckle) and other commonly used and universal dialect words; Dongyang characteristic edition, a total of 16 Hengdian crosses time and space "" buying mahogany to Dongyang "and" Dongyang Wo Noodles, I love the most "and other words with Dongyang characteristics; there are also network term, a total of 32, selected the most commonly used network term for daily work and life. These emoticons have been officially launched through the "Dongyang release" WeChat public account. Welcome to download and use exclusive emoji full of "Dongyang flavor".

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