Zhejiang Zhuji: Global Scenic Area tells beauty

Zhuji City is located in the central and northern part of Zhejiang, below the Hueiji Mountain and Puyang River. It was once the ancient capital of the Vietnamese and the hometown of Xishi. It has a long history, profound heritage, and wealth. It is a national ecological garden city and an excellent tourist city in China. In recent years, Zhuji Municipality has established a strategic guidance of the provincial party committee and provincial government to build a "big scenic spot in the whole region and the province's large garden", comprehensively promote the globalization of tourism development, and strive to integrate into the integrated development of the Yangtze River Delta, Hangzhou -Shahao and Narcotic development. The development space of the global development space of the corridor and the two rings, the creation of a combination fist, and strive to brighten the golden business card of "Xi Shi Hometown", and create a beautiful painting scene of "beautiful, global tourism". In 2021, Zhuji successfully rated the second batch of Tourism Demonstration County (city, district) in Zhejiang Province.

Pearl breeding of Shanxiahu Town, Zhuji City forms a landscape

Science and technology empowerment to enhance tourism experience

Open the WeChat side "Xi Shi Hometown Beautiful Zhuji" applet and enter the VR virtual experience tour, you can visit the Xishi Hometown Scenic Area at the dozens of kilometers away. The Shi Shi Temple of the Museum has the Waizan Stone written by Wang Xizhi's pen, and the famous Shishi reinforced cakes of Guyue Street ... This year, Zhuji opened the "cloud tourism" model to produce Xishi Li, Wuluo Scenic Area, Dou, and Dou through VR technology. In the panoramic display of popular scenic spots such as rock and Baita Lake, citizens and tourists move their fingers on their mobile WeChat to enjoy the local beautiful scenery.

At the other end of the mobile phone, in front of the electronic screen of the Cultural Tourism Data Center of Zhuji Culture, Radio, Film and Television Tourism and Sports Bureau, the staff is conducting intelligent monitoring of real -time passenger flow, meteorological conditions, and traffic conditions of various scenic spots through the smart information system. And control. "This system mainly contains 6 subsystems such as data collection, data exchange, data processing, data access, tourism big data display, daily operation monitoring, and output various analysis and prediction reports through system data analysis and application models, which are involved The guidance basis provides guidance for travel enterprise management, safety supervision, planning dispatch, marketing publicity, emergency rescue, etc. "According to Shi Fei, director of the Zhuji Municipal Culture, Radio, Television Tourism and Sports Bureau, as of now, the data center has been connected to the basic resources of the cultural tourism industry in real time , OTA consumption, hotel check -in, high -speed bayonet traffic, etc. Activating these big data resources will effectively make precise predictions on the market and promote high -quality development of tourism.

He Yonggang, director of the Zhuji Municipal Culture and Radio and Television Tourism Bureau: "We have united the municipal transportation department and the provincial and municipal data departments to develop the" one thing for tourists to travel '' scene applications. Slow travel "travel transportation network provides tourists with a smart tourism experience on the road, beauty in service ', and promotes the upgrade of Zhuji smart tourism iteration."

Industrial integration cultivation innovation products

On holidays, Huangjiadian Village ushered in a few tourists early in the morning. Some of them were picking fruits, some played next to the stream, and some were listening to the local grandparents tell the story of the older generation. The harmonious and vivid rural tourist scroll opened slowly on this land.

Huangjiadian Village is located in Yushan Town, Zhuji City. It was a revolutionary base of the Jinxiao detachment of the East Zhejiang People's Liberation Army. In recent years, the local government has focused on promoting the integration and opening up of the red tourism resource system, organizing the local older generation of the Red Army soldiers, their descendants, related experts and scholars to sort out red stories, repair revolutionary cultural relics, and repair and expand the revolutionary memorial. The research industry has launched tourism products such as red research routes, red cultural and creative. "Even in the past two years, even due to the impact of the epidemic, the number of people who came to the village to register for red research tourism also reached thousands of people, bringing a considerable income to the villagers." Said Wang Kai, cadre of Liancun Village, Huangjiadian Village, Xunshan Town.

With the increase in local tourists, Huangjiadian Village has also tried to integrate agriculture and tourism to lead villagers to accelerate the road of getting rich. Combining the regional characteristics of "there are many mountains, high altitude, few arable land, and suitable for planting alpine fruits", the villagers have planted more than 500 acres of peaches and yellow peaches. Because of its beautiful appearance, large fruit shape, and high quality, the name of "Huangjiadian Gaoshan Sweet Peach" has gradually started, becoming Zhuji's famous agricultural brand, with a total output value of more than 2 million yuan per year. Some large fruit and vegetable plantations have also expanded related businesses such as picking experience, planting research, and fruit wine brewing to enrich the tourist experience of tourists.

Huangjiadian Village is just a microcosm of the integration of industry and tourism. The rice fruit town, located in the Jiefang Village of Shanxia Lake Town, is a 4A -level tourist attraction. The town follows the development ideas of agricultural+tourism+differentiated, and grows the landscape of breeding. On the basis of this, the value of ecological tourism is excavated. Red -hearted dragon fruit, kiwi, high -quality grapes, blueberries and strawberries and other fruits are all available here. Every holiday, it attracts surrounding citizens and tourists to experience the fun of picking. In addition, the town is also equipped with the world's first dragon fruit cultural theme hall, youth science and rural memory hall, which is entertaining and providing youth to provide a place for young people to learn and experience agricultural science popularization knowledge. In addition, the children's amusement park is a dream paradise for children. Ecological restaurants create organic, cultural, and healthy specialty cuisines. Special homestay allows citizens and tourists to gain a better life experience in the rural atmosphere.

In recent years, Zhuji and villages and towns have relying on local natural and humanistic advantages, gathering resources from all parties, and vigorously developing "cultural+tourism", "agricultural+tourism", "water conservancy+tourism", "industrial+tourism" and other integrated industries to develop "Zhuji ten The relevant tourism products such as the big bowl "" Horse Sword Eight Bowls "," Zhao Jiaxiang "and" picking boutique travel "have shifted tourism work from local work to global work, and the tourism department grasps tourism into a local joint effort. Space integration and expansion development pattern

Qishan, one -point field, is the ecological advantage of Zhuji to adhere to the green development; Xi Shi culture and ancient Yue culture are the shiny cultural signboards of Zhuji; the capital of pearls and the incense are the outstanding achievements of Zhuji industrial development. According to the statistics of relevant local departments, despite the impact of the epidemic, the total tourism revenue of Zhuji City in 2021 still exceeds 6 billion yuan. Tourism development meets the people's longing for a better life and brings considerable economic benefits to the local area.

"Zhuji ecological and human resources are relatively abundant. The breeding area of ​​pearls, Xiangyu and other products exceeds 500,000 mu. The total annual output and sales are at the forefront of the country. In this case, many types of breeding bases and cultural attractions have successively launched a series of activities such as research experience, historical results exhibitions, and handmade grocery stores to promote local tourism development and attract tourists to come to play. " Although the tourism industry in Zhuji has now covered most industries and regions in the city, to accelerate the process of high -quality development of tourism in the region, it is still necessary to deeply tap the tourism value and association points of tourism across the city, plan the global planning, and build a global tourism development pattern in the whole area. Essence

In 2019, Zhuji officially released the "Global Tourism General Plan for Zhuji City (2019-2025)", which combines the current development situation and needs of the tourism industry, comprehensively analyzes the endowment, development status and future development trends of Zhuji Municipal Tourism Resources. "Create the Yangtze River Delta Healthy Leisure Cultural Tourism Destination" as the overall positioning, with the three major development themes with "ecological recreation, fashion leisure and cultural research", and build the "112" of the "one city, one gallery, two ring" Development pattern.

According to the relevant person in charge of Zhuji Culture, Radio, Film and Television Tourism Bureau, Zhuji City has identified 10 town of Pearl, the "One River on the River", the comprehensive development of the five -strait tourism infrastructure, and the comprehensive environmental support project around the mountain around the mountain. Municipal Global Cultural Tourism Key Project. Among them, the construction of the World Freshwater Pearl Museum and Butterfly Come and Best Homestays, which are established around the Pearl Town Project, have successively landed, and large -scale activities such as the World Pearl Conference and China (International) Pearl Festival have also been held one after another. It is estimated that the economic income driven by the tourism industry of Pearl Town has exceeded one million yuan. (Author: Zhang Xuan; Editor: Song Yuqiu)

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