The results of the 4th Games Expo were released: 100,000 people entered the exhibition, and the online audience exceeded 370 million people

Atlas News today (September 25) in the afternoon, the Fourth Grand Canal Cultural Tourism Expo held the results launch conference. The Faculty Fair was held in Suzhou from September 22nd to 25th. Based on the Grand Canal, it highlights the theme of "Integration Innovation and Sharing". 13 activities of interactive linkage 5 major sectors. Among them, the six major theme exhibitions have attracted 72 cities and more than 20 countries in China, with a total of more than 4,000 units participating in the conference. According to incomplete statistics, a total of nearly 100,000 people walked into the six major theme exhibitions and related activities of the Yunchang Expo. The online audience exceeded 370 million people to share the "feast" of this Grand Canal culture.

Based on the global canal, expand the "circle of friends" of the canal

This year's Faculty has continuously consolidated and expanded the "circle of friends" of the canal. From the perspective of this year, the Canal Urban Cultural Tourism Exhibition attracted a total of 36 cities in 8 provinces (cities) along the Grand Canal and Shanghai and Jiangsu. Compared with previous years, the unit has further increased, accounting for 65 %.

The "Silk Road and Canal" international exhibition attracted 105 companies in Central and Eastern Europe and South Korea, Germany, the Netherlands, Italy, Thailand and other countries to participate in the conference. Representatives of the ambassadors in China attended the opening ceremony, canal and other related activities.

The opening of the National Orchestra "Grand Canal" was performed in the opening of the Faculty Fair. It was created with music and local characteristics of 8 provinces and cities along the line. Wonderful interpretation of the Millennium Canal "past life" by Suzhou National Orchestra. The "Canal Food and Culture Exhibition" invites more than 100 enterprises and units and 20 non -heritage gourmet masters to display more than 800 kinds of products on the spot to display rich products and famous dishes in the Grand Canal Basin in all aspects, fully reflect the people along the Canal The attitude of life and a diverse cultural gene.

In addition, this year's Fair also pays attention to the inner hall of the Lianhe Museum, set up "Suzhou Night" under the Tianzhu Tianmu Square of the Suzhou Industrial Park to launch the theme performance and characteristic market; The creation sharing conference invites the popular author representatives to promote the characteristics of the characteristics of the hometown; as a recommendation officer of the 13 districts and cities in Jiangsu, the "Thirteen Heroes" appeared in the Fair to promote the image of urban brands and cultural tourism; Ctrip Travel The APP "Shuiyun Jiangsu Star" was launched on the 500,000 yuan cultural tourism consumer coupon to provide tourists with preferential benefits.

It is reported that during the Yunchang Expo, a total of 530 performances were organized, 76 were promoted, more than 900 interactive projects, and 225 buyers were organized to promote more than 1,100 pairs of merchants, and the on -site intended transaction volume was 40 million yuan. In addition, before and after the fourth transportation expo, other districts and cities in the province are planned to organize relevant supporting activities around the Grand Canal theme planning and organize the logo of the Faculty Fair. For example: Nanjing holds the 22nd Gaochun Gucheng Lake Crab Festival, Wuxi holds 2022 Taihu Mid -Autumn Festival Mid -Autumn Festival National Day Water Fireworks Conference, Xuzhou Hanging Han Cultural Tourism Festival, etc., further enriching the connotation and form of the Faculty Expo.

Focus on science and technology empowerment and highlight the digital development of cultural tourism

This year's Games Expo highlights the elements of scientific and technological empowerment, and uses digital technologies such as artificial intelligence, hybrid reality, virtual imaging, and interactive induction to create new scenes of cultural tourism and display new formats, new products, and models of cultural tourism.

In the Canal City Cultural Tourism Exhibition, the "Hometown 5G Grand Canal" immersive experience hall is set up. It adopts pure three -dimensional modeling method, 5G signal + VR720 degrees panoramic viewing angle, and truly reproduces the customs of customs along the Grand Canal.

At the characteristic tourism product exhibition, breaking the barriers to imagination and reality, the "MR interaction system" opened the universe of the virtual and real -life elevation, and the 40,000 NEC high brightness projection equipment performed 3D drawing on the spot to help immersive cultural tourism night tour product innovation. Establishing experience projects such as "24 -hour urban study" and "Baidu unmanned car". The science and technology empower the field of cultural tourism digital content ecology and intelligent connected cars, all of which reflect the unlimited new world of "cultural tourism + technology".

In the canal non -heritage exhibition, through technological means such as VR and AR, create a "dazzling non -heritage" experience scene, set up "non -heritage home Yuan universe experience", "digital non -heritage mixed reality experience" and "canal non -heritage digital corridor", Integrate traditional culture and digital technology, transform non -heritage unidirectional communication into two -way human -computer interaction, break through time and space restrictions, and vividly and interestingly display the characteristic non -heritage projects along the cities along the canal.

At the Digital Cultural Tourism Industry Exhibition, using the holographic showing screen technology, the digital virtual human "Maple Ling" incarnation of the Digital Cultural Tourism Industry Exhibition Recommended Officer; also created a stage of virtual reality, allowing the audience "And" Peony Pavilion ". Use digital technology to show "Jinling Map", the audience wears a bracelet, that is, the first -person perspective can "walk in" the ancient paintings, and together with the 533 "people in the painting", they are in the bustling Jinling market to see the life of Jinling and reading. Brilliant human landscape. The "AR Grand Canal" project is distributed on the ground floor of the Grand Canal, and the ancient poems related to Jiangsu are floating in the air. The audience can use the terminal equipment to boize above the canal.

At the Canal Food and Culture Exhibition, use the dishes to show Chen 24 of the solar term and well -known dishes along the Grand Canal. Class robot. In order to actively conform to the new trend of exhibitions under the prevention and control of the normalization epidemic, this Yun Fair also innovatively set up a digital exhibition platform- "Online Transport Fair". The audience can "travel" expo without leaving home. According to incomplete statistics, the online transportation expo provides online consultation, exchanges, appointments, transactions and other services for more than 2,200 exhibitors and more than 500 buyers. Intent transactions reached 146 million yuan. The official live broadcast room has exceeded one million online and promoted online transactions exceeding 50 million yuan.

Pay attention to quality improvement and efficiency, display the latest cultural tourism results

The "Shuiyun Jiangsu" digital travel card is officially released at the transportation expo. Tourists across the country can purchase through various online channels to achieve "one card on the hand to travel to Jiangsu". The remarkable features of Huimin, multi -code -combined, online customization, and superposition of equity "not only opened up the entrance of the cultural tourist venue, improved the efficiency of traffic, but also provided convenience for tourists to travel through the functions of public transportation and oil card discounts.

This year's Games Expo specifically planned and organized two theme forums, inviting Wei Xiaoan, chief expert of the World Tourism City Federation, Chen Lei, director of 2021 and 2022 Henan Spring Festival Gala, shared the latest results of cultural tourism development, discussed the new development of the cultural tourism industry development Trend, new path. In the Canal Heritage Exhibition, draw on the concept of the exhibition exhibition of "Unlimited Space A non -heritage Scenic Area", integrate the characteristics of the "garden" architectural characteristics and "water rhyme" elements of Suzhou, create a space atmosphere of "non -heritage view garden", show non -heritage and tourism tourism Deep fusion results. Digital cultural tourism industry exhibition, with the theme of "digital empowerment, integration innovation", and "canal tourism" as the main line, creating a space with an immersion and experience, and building a "garden strange encounter", "garden Qunqu Street" The three major exhibition sectors of the "Wonderful City of Parks" set up dozens of experiential exhibition projects in the park.

At the Grand Canal Digital Cultural Tourism Industry Development Forum, the "Top Ten List of the Grand Canal Fund Investment and Finance of the Grand Canal Fund" and "2022 Grand Canal Maternal Fund Recommended Project List" were released; at the Grand Canal Urban Tourism Consumer Forum, " 2021-2022 Jiangsu Cultural Tourism Consumption Heat List "and" White Paper for Consumption of Jiangsu Cultural Tourism Consumption from 2021-2022 ". This year's Fair has also attracted a group of heads such as Deji Art Museum, Daski, Stone, Tuotu, Auxiliary Intelligence, Magic Workshop, BOE Art Cloud, Hangzhou Lingyan, and other literary travel industry leading enterprises and specialized specialties. The new "little giants", potential "unicorn" and "invisible champion" companies participated in the exhibition to focus on displaying the achievements of digital development in the field of cultural tourism.

Strengthen international elements and promote cultural tourism exchanges and mutual learning

The international exhibition with the theme of "Silk Road and Canal" was set up in this Faculty Expo. Tens of thousands of special products in 24 countries showed sales. Hold special promotion activities, coffee red wine tasting, Muay Thai, African hot dance display, felt hand -made production and other forms of experience activities are hot, effectively promoting the exchanges and cooperation in the field of cultural tourism along the "Belt and Road" countries along the "Belt and Road", and continuously improved The international influence of the Grand Canal Cultural Tourism brand.

For the first time, the China -Europe Oil Painting Art Exchange Exhibition was introduced to the Expo, bringing together 41 Chinese contemporary masterpieces and 44 oil paintings from European countries such as Austria, Hungary, Germany, Czech Republic, Serbia, as well as the handwriting of three famous artists including Picasso and Pei Mingming While bringing an art feast to the audience, it also builds a platform for the cultural and artistic exchanges of Chinese and European countries. 60 guests from 28 guests including the embassies and consulates in China, Europe, and Oceania in Asia, Europe, and Oceania invites 60 guests including 28 units including 28 units including cultural tourism enterprises and China -ASEAN Center to participate in the current Yunbo and "Shuiyun Jiangsu" International. Friends canal activities further promote international cultural exchanges and cooperation.

The Grand Canal has flowed for thousands of years, crossing ancient and modern, connected to China and foreign countries, which not only broke the territory of the water system, but also broke the national borders of civilization. The organizer of the Yunbo Fair stated that it will continue to dig the connotation of the Cultural Heritage of the Grand Canal to achieve creative transformation and innovative development. It is also necessary to gradually become the iconic construction project of the Grand Canal National Cultural Park. The brand of the Grand Canal Cultural and Tourism, which has important influence in the country, has made the Grand Canal Culture a new glory in the new era.

Xinhua Daily · Jiaojiao Reporter Zhang Yan/Wenyun Bo/Photo

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