Lile and Music Shandong ｜ Welcome to the 20th National Congress, Shandong achieved breakthroughs in cultural and tourism innovation

Since the beginning of this year, the cultural and tourism system of Shandong Province has adhered to "breaking through with innovation", ideological innovation concepts, innovative ideas, and innovative realms, innovative measures, innovation platforms, and innovative mechanisms at work. Perseverance, dare to take responsibility, be brave and responsible, to overcome difficulties, hard work, and hard work.

Breakthrough thinking, inherit the development of Qiluwenmai

On September 23, the non -heritage hall of the Weihai Mass Art Museum was endless. Wang Yilin, deputy curator of the Weihai Mass Art Museum, introduced that after the establishment of the non -heritage exhibition hall, it quickly became a popular punch place in Weihai citizens and foreign tourists. Everyone generally reports that the Non -Heritage Hall fully shows the heavy cultural heritage of Weihai and vividly presents the unique folk customs and history of Weihai.

Shandong is a veritable non -heritage province. Not only has the project resources rich and the market space is huge, but in the past two years, it has also launched many pragmatic measures around non -heritage work, achieving a new era of non -heritage protection, inheritance, and development.

Since the beginning of this year, Shandong African heritage fields have been constantly. The seventh China Anti -Heritage Expo, with the theme of "Connecting Modern Life Fascination", was successfully held in Jinan, showing the latest results of Qilu's non -heritage protection work, and mobilizing the enthusiasm of all parties to participate in non -heritage inheritance. Focusing on the exhibition of non -heritage exhibitions along the Yellow River Basin and the Grand Canal, the Shandong Provincial Department of Culture and Tourism jointly created the "River Hehe" non -heritage work brand in cooperation with related local cities and units. On the one hand, find a window connecting the market for some non -heritage projects. At the same time, combined with the implementation of the "Shandong Hand -made" project, relevant departments set up the non -heritage research institute and non -heritage research base to explore the historical context behind the project to explore the relationship between the times and cultural heritage.

As one of the most influential non -heritage festivals in the country, the seventh China Anti -Heritage Expo was held in Jinan in August this year. Shandong Innovation Owners' Provincial Provincial Participation Mechanism broke the organizer's "unicorn" curatorial model, and set up 7 main guests outside Shandong along the Grand Canal. A total of 128 non -heritage projects in provinces (cities) participated in a new high.

Liu Yuechao, who is a professional secondary school in Shanghe County, Jinan City, fell in love with Guliko Yangge. The national non -heritage project that has inherited the millennium of Shanghe County has now entered local primary and secondary schools to become school -based courses. This year's Spring Festival, Liu Yuechao practiced a holiday at home. When he was looking forward to the haze of the epidemic, he would be able to take the stage of the Quancheng performance with his classmates again.

In recent years, in order to promote the development of the excellent traditional culture of China, the Jinan Cultural and Tourism Bureau has implemented the "non -genetic inheritance and school education integration project". The project entered the classroom and participated in nearly 40,000 students, and achieved good social benefits.

Innovate work methods to create a new product of "Her Hakka Shandong"

There is no off -season in Tongyuli B & B in Qingzhou City, Shandong Province. On September 22, Tongyu Gou Village, where Tongyuli B & B is located, is pleasant in autumn and the sky is high. The villager Han Hongyan came to the homestay of Tongyu Li to clean up early in the morning and packed the debris. Since 2020, she has become the housekeeper here.

Han Hongyan is 35 years old and has been married to Tongchagou Village for nearly 10 years. When she was just married, she worked at the supermarket near Tonggou Village. Later, the homestay business in Tonggou Village became more and more popular. She applied for here. The homestay development company paid five insurances and one fund, and the monthly income increased compared to the past.

Bian Yongsheng, general manager of Shandong Jiulongyu Tourism Co., Ltd., introduced that in recent years, the company has invested 160 million yuan to rely on the original natural environment of the original Tongyugou Old Village and the Jiulongyu Scenic Area. The design concept of doing freedom and enjoyment of life ", while maintaining the authenticity, in -depth digging into the cultural connotation of traditional old villages, integrating a variety of elements such as homestays, health care, leisure, agricultural experience, ecological sightseeing, etc. The worn -out village is built into a high -end and high -end homestay of Tongyu Li, which is very local. At present, a total of 60 boutique homestays are built, with an annual income of 12 million yuan.

In the past two years, Shandong has paid attention to the combination of tourism resources development with the masses, focusing on the goal of improving the quality of life of the people, turning green water and green mountains as Jinshan Yinshan, innovating and creating culture and tourism formats. Many projects have become cultural and tourism happiness industries. Bid benchmark.

According to the twenty -four solar terms and local cultural characteristics, the Qilu Square continued to organize the "HKKE Shandong · Rural Good Time" series of brand festival activities to build a rural tourism festival brand and comprehensively enhance the influence of rural tourism brands.

At the same time, Shandong vigorously cultivates rural tourism and leisure destinations, optimizes the development environment of the homestay, enriches tourism and leisure formats, improves the quality of products and services, and guides the rural slow lifestyle. Since this year, 56 villages in Shandong Province have been rated as key provincial rural tourism villages, and 291 villages have been selected as the third batch of provincial -level scenic villages. Up to now, more than 3,500 villages in the province have carried out rural tourism in the province, 860 villages in the scenic area, and 7 typical rural tourism cases were selected as "World Tourism Alliance Tourism Poverty Alleviation Cases" and "World Tourism Alliance Tourism to help rural revitalization cases "". In July this year, a seminar of the World Tourism Alliance · Tourism to help rural revitalization was successfully held in Sining Surabaya.

In addition, the implementation method of the Shandong Innovation Certificate is to explore and implement the joint review mechanism of the joint review and approval of public security, fire, culture and tourism, and the Shandong Provincial Department of Culture and Tourism, Shandong Provincial Public Security Department, and Shandong Provincial Fire Rescue Corps jointly issued the "About Implementation of Implementation Implement the notice of implementing the implementation plan of the resumed development of industries in the field of promotion of the service industry in Shandong Province ", and effectively help tourism companies to relieve their difficulties and promote the application of tourism homestay fire safety licenses and special industries permits. Jinan, Rizhao, and Linyi took the lead in establishing a joint approval mechanism for the establishment of a homestay certificate. Shandong also took the lead in the establishment of tourist homestay gathering areas nationwide, and released the "Guide to the Creation of the Tourism B & B Region (Trial)" to guide the construction of 34 creation units of 34 Shandong Travel Bestrication Gathering Area. The design cases of Shandong Travel and Best Design were held, and more than 180 works: construction design, product development and operation management categories were collected.

Practice scientific laws and pragmatic protective cultural heritage

In recent years, the Shandong Cultural Tourism Department anchor "walking in front, opening a new bureau", keeping up and innovation, striving for first -class, the level of cultural relics protection, management, and utilization of the province, and the contribution and contribution and of cultural relics in the overall economic and social development situation. The influence continues.

Since the beginning of this year, the protection of the Great Wall ruins of Shandong has been strengthened, the "red and yellow and green section" protection management is implemented, satellite remote sensing spots monitoring, and the construction of provincial, cities, and county -level regulatory platforms. The mobile cultural relics protection and repair work system has been further improved, and a number of protection repair and preventive protection projects are effectively implemented.

At the same time, focusing on the safety of cultural relics, Shandong has successively organized a major investigation actions of cultural relics, three -year special rectification actions of cultural relics legal persons, and a 100 -day concentrated operation of cultural relics. In principle, various cases of violations of various cultural relics are supervised according to law. The responsibilities of cultural relics safety of governments at all levels are compacted step by step. Multiple departments have worked together to form joint efforts to combat cultural relics crimes, rectify cultural relics market, investigate and rectify fire hazards, and rectify the rectification of cultural relics legal persons. "Comprehensive implementation.

In addition, Shandong has conducted in -depth research on the source of Chinese civilization and the research of "archeological China" in Shandong, and actively promotes archaeological projects such as key areas such as human origin, the origin of civilization, and the development of Chinese civilization to form a number of research results. Carrying out the archeology of cultural relics and archeology of the Shandong coast and the Dingyuan Ship of Weiya Bay, provided new data for the "Maritime Silk Road" application and the study of the Sino -Japanese War of the Sino -Japanese War; the basic construction archeological work was effectively promoted to provide a strong guarantee for the province's key construction projects in the province. ; The "first archeology, then transfer" system explores and implements and gradually improves; the protection of large sites such as the old cities of the Lu State is effective, and the construction of national and provincial archeological sites has continued to increase.

Wang Lei, secretary of the party group and department of the Shandong Provincial Department of Culture and Tourism, and the director of the Provincial Cultural Relics Bureau, said that innovation must be integrated into daily life and regularly. In the future, the Shandong Cultural Tourism System will continue to take multiple measures and make overall policies to improve the incentive mechanism and create a loose environment. Promote leading cadres to make an innovation table, so that innovation has become the inherent requirements, conscious actions and work normal of everyone.

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