Creative is full of characteristics, the eighth Zijin Award "go to new"

Author:Intersection Time:2022.06.26

Concerning point News Creative achievements are beautiful, and designs to light up life! On June 26, the Eighth "Zijin Award" Cultural and Creative Design Contest Excellent Works Exhibition will be carried out lively at the Nanjing International Exhibition Center. Tens of thousands of exhibits are full of creativity and sincerity, attracting the attention of many citizens.

Nearly 30,000 works of the "Zijin Award" cultural and creative design contest, of which 5,892 works outside the province, an increase of 26%year -on -year. Excellent works exhibitions are divided into eight exhibition areas including cultural and creative product design comprehensive exhibition area, public welfare communication design contest area, construction and environmental design contest exhibition area, and industrial design contest exhibition area, covering all aspects of people's clothing, food, housing and transportation.

The "Nomadic Plan" won the Gold Award of the Professional Group of the Architecture and Environmental Design Contest. The work keenly focused on the flow characteristics of the crowd of contemporary cities, and provided a "future -style" lifestyle that the vast majority of people had never imagined. Liu Mi, design director of Nanjing Second Architecture Design Institute Co., Ltd., said: "We hope to allow small living spaces and small commercial spaces to develop into a mobile unit -like" You Lu "to make this" swimming Lu Lu " 'Being able to flow in the city to create a brand new urban business model. "Liu Mi introduced in the future use scene that each" swimming "has its own ID number, which is an ID number with the user's ID number number. If you are tied together, users only need to apply online to bring their "You Lu" to the scene they want to go.

Nanjing local designer Yu Ke's "Taking Dreams as Horse" series, Qin Weihong's "Space Rabbit" series ... The first cultural and creative tide -play carnival area covers an area of ​​about 1,300 square meters. Different forms and different forms of cultural and creative cultural and creative tide plays are displayed in cultural and creative products, prints, tide play, design, and clothing. Cultural and Creative Trendy Carnival specially invited the works of Nanjing's most potential youth sculptor Yu Ke, the "Betting of Dreams as Horse" series. The combination of the elf girl and Maer gives the work the empty charm of the work, injecting a popular cultural life to explore the artistic gifts, and convey a trace of happiness and humanistic atmosphere.

The exhibition area also exhibited the Space Rabbit series of famous artists Qin Weihong. He often uses animals as the visual element in the work. It not only has a playful and cute appearance, but also the healing power of art. It reflects the relationship between humans, machinery, nature and technological progress, and also provides viewers with a deep visual experience.

The ascension of Shenzhou 12 and 13 has led to the "aviation heat" of the Chinese people. You can start a space exploration journey in the Yanghe Cultural and Creative Exhibition Zone. The audience will put the button in turn to get the aerospace login button with an exclusive number, and then under the guidance of the blue micr -light, At the end of the booth entrance.

The representative enterprise of the old -fashioned name of Jiangsu Province has always been committed to deep integration of culture and products. In the exhibition area, the reporter saw that the co -designated bottle of the Yanghe and the dance poetry drama "Only this green and green" was designed. The four typical pictures in the Qianli Rivers and Mountains, the back of the bottle body is displayed through double -sided flower paper technology, the front of the bottle is reflected in the outline of the rivers and mountains with golden relief paper, adding the silhouette effect of the maid in the dance of "This Green and Green" as embellishment, creating ancient times from ancient times The sense of time and space shuttle in modern times highlights the theme.

In addition, the Yanghe Cultural and Creative Zone also exhibited its "Impression Su" in the "Purple Gold Award" cultural and creative design contest, the "blue temptation" of Yanghe, the cross -border cultural and creative product, The blue "wine heart chocolate, etc., shows the results achieved by old -fashioned companies with cultural and creative promotion of old -fashioned brand cultural dissemination.

The cultural and creative industry must be embellished with "creativity" and also needs "science and technology blessings". In the "Internet+" era, it provides a broader platform for the cultural and creative industry. In the Grand Canal Travel Exhibition Area, it is mainly composed of two parts: "Cultivation of Cultural IP" and "Wonderful Life of Digital Cultural Tourism". The construction of Su Xinyou, the smart cultural tourism platform, showed the audience online and the wonderful canal on the clouds. On -site staff said that the "Digital Cloud Platform of the Grand Canal National Cultural Park" created an online digital canal. The public server is divided into three major sections: "Knowing the Canal", "Exploring the Canal" and "You canal". Tap your fingers on the screen of the mobile phone, you can break through the time and space limitations of traditional offline display and experience, and visit the Grand Canal in a new way in a new way, and learn about the "past life" of the canal. It is reported that during the World Canal City Forum on June 27, the Digital Cloud Platform of the Grand Canal National Cultural Park will also be released.

As the digital era enters a higher development dimension, the in -depth integration of reality and virtuality has become the trend of the future. The theme of the Daski holographic exhibition area is based on the theme of "Re -Translation". Through a set of holographic arrays, combining holographic visual effects and sound effects, it explores the perfect fusion of art content and technology. At the exhibition site, audiences can experience holographic opera performances, holographic digital human singing content, and holographic animation special effects "Dragon Carp", which vividly interpret the in -depth combination of digital culture and technology.

It is reported that the Eighth "Zijin Award" Cultural and Creative Design Contest Exhibition Exhibition was exhibited at the Nanjing International Exhibition Center from June 26th to 28th, and opened at the "Cloud" simultaneously. "Cultural and Creative Design Contest Cloud Exhibition Hall", you can browse and visit online to feel the beauty of creativity.

Xinhua Daily • Jiaojiao Reporter Wang Hui

Video Gaoxin

Photography Song Ning

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