When the publisher opened a self -operated coffee shop to explore another possibility of pure literature | Cultural observation

Cover news reporter Zhang Jie

In recent years, as part of the museum has become an integral part of popular cultural life, the museum has developed wonderful cultural and creative products, which is loved by people. At the same time, at the moment when the media integration is continuously accelerated, traditional publishing institutions are constantly innovating and aggressive, looking for a good way to integrate their own development with the times, and strive to be invincible in the wave of unpredictable times. Essence

For example, the People's Literature Press, known as the "National Team of Literature Publishing", started a self -operated coffee shop and used its own literary publishing advantages to make a "treasure of humanities" cultural and creative blind box. On the evening of June 25, the Humanities Society also found the well -known host Chen Luyu and the Italian professor of Beijing University of Foreign Languages, a professor of Italian of Beijing Foreign Studies, opened a live broadcast in the store to talk about the "literature plus coffee" culture, which caused a lot of attention on the Internet. The three -hour live broadcast, only attracted more than 500,000 people to watch on the official Weibo and WeChat video number of the Humanities Society. Related topics have read more than one million.

Drink "Venice Merchant" Haiyan latte with a glass of manuscripts with a manuscript glass

The cafe is located on the facket of the coffee shop on the west side of No. 166, Chaoyangmen, Beijing. The blue -gray stone brick is lined with a white signboard. The four dark red flower characters on the signboard "Pick up the flowers Xi Xi" show the elegant atmosphere. 166 "address card. The area is not large, but the connotation is very literary. Classic American coffee is named "Elderly and the Sea".

The minimalist formula of American coffee coincides with the simple and straightforward language style of Heming, as well as the ESPRESSO named "Divine Catalog" named "Divine Catalog" ... Perhaps the moment the customer order is also The resonance with Chinese and foreign literary heroes and classic masterpieces are the moment when literary lovers have collided.

In the coffee shop, you can see card products such as "Zhengzi Gongye also" developed by the Humanities Society. A number of popular cultural and creative products represented by the "Books and Cultural Creative Gift Boxes, Eternal Dreaming Red Tower" cultural and creative gift boxes.

According to Xiao Liyuan, deputy editor -in -chief of the Humanities Society, the Cultural and Creative Department of the Humanities Society was established on April 1, 2019. The team from 2 to 7 people. After 1180 days, the team has developed 566 cultural and creative products, selling more than 180,000 pieces. Sales nearly 29 million yuan. The Cultural Coffee Supply and Marketing Cooperative of Chaohua Xi is another attempt on the cultural and creative product line. The place of exchange. The tradition of the humanities club's editorial and reading has begun since the 1950s, from the early letters, to the "reader service department" that survived for decades, and then to the electronic communications of the Internet era. The supply and marketing cooperative is a new form of the humanities agency's exploration with readers, and it is also a new attempt to create boutique cultural and creative products and rich literary communication methods. "

Why is it a coffee shop? Coffee and literature are closely related

Many cafes that are associated with literature at home and abroad, such as more than 200 years of history, Goethe, Andersen, Podlair, Byron, Iboson and other literary heroes, the ancient Greek cafe visited by Wenhao A cafe favored by literary masters such as Sartre and other literary masters, the St. Petersburg Literature Cafe, who is famous for Pushkin, is a coffee club in New York, a Coffee Club in New York, who created "Answer in the Wind". Sanmao, Bai Xianyong and others often patronize The Taipei Star Cafe, Lu Xun, Ding Ling, Xia Yan, Tian Han and other writers such as Shanghai Gongbang Cafe, etc.

Moderator Chen Luyu is a senior literary enthusiast. In the live broadcast, she talked about the story of coffee culture and Wenhao, and literary works. When it comes to Balzac, Chen Luyu shared "I am not at home, just in the cafe. I am not in the cafe, just on the way to the cafe." In fact, I couldn't find a reliable source. Peter Altenberg's relevant evaluation, "He is either on the cafe or on the way to the cafe."

Regarding the small shop of "Chaohua Xi", the person in charge of the Humanities Society's Cultural Capital Ministry expressed such a vision: trying to present more literary cores in the form of drinks, let literature react with coffee, let literature get out of paper out of paper Ben and electronic screens really go to reality and enter life.

Zang Yongqing, president of the People's Literature Publishing House, believes that as an important part of the national cultural industry, the integration and development of the publishing industry and the cultural and creative industry is not only an innovation, but also a trend.

With the continuous evolution of information media, integration, publication, cross -border publication, and even the concept of "pan -publishing" are quietly emerging. When pure literature is unlikely to become a popular topic of the circle, the factors of literature, through the new media, to integrate people into real life, may be a good way.

(Photo confession of People's Literature Publishing House)

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