The first digital collection is launched on Dali to seek new opportunities for the cultural and creative industry of the cultural and creative industry

Author:Dali Cultural Tourism Mercy Time:2022.06.29

At 3 pm on June 29th, the digital collection of "Yunjing Sixteen State · Free Dali" was officially launched for limited sale. This is the first digital collection released by Dali Prefecture. New attempts.

"Yunjing Sixteen Prefecture · Free Dali" is a digital painting work that shows the Dali scenery by hand -painted by Gongbi techniques, including the three towers of the ancient city of Dali, the three towers of Chongsheng Temple, Cangshan, and Butterfly Spring Landmark elements with cultural characteristics. Consumers can buy through the "Yunnan" APP "Cloud Domine" digital collection page.

(One mobile phone tour Yunnan picture)

At the same time, "Yunjing Sixteen Prefecture · Paidan Dali" adopts a new marketing model of "online cultural and creative+offline rights and interests", with "Fantasy Realm 2099", Pan Xiangji Dream Orange Garden, National Fangzhi Pavilion Marble Pavilion, Huan Erhai Tourism Tourism The free tour of the tourist bus will continue to stimulate consumers' tourism consumption needs, which will drive offline traffic from online to promote income increase in related fields and the development of cultural tourism real economy.

(Photo by Li Mei)

Relying on rich cultural resources digital collection potential

Digital collections have the functional characteristics of blockchain applications such as uniqueness, scarcity, verification, and traceability, and are deeply sought after and loved by young people. With the development of the cultural and creative industry of the blockchain, digital collections are a new opportunity. Dali Prefecture has profound cultural resources and has huge potential. The number of IP resources can be used for cultural and creative development. Cultural relics, non -heritage, and tourism products can use digital collections to carry out secondary creations to derive new cultural value. At the same time, the integration of online cultural and creative and offline entities, seeking a new digital consumption model for young consumer groups, activating and empowering the physical cultural tourism industry.