Suner Film and Television: Leading "9424 Film Park" with micro -short drama

The episode does not exceed 10 minutes, the plot is not injected with water, and the rhythm is bright ... At present, this micro -short drama that has no redundancy paving and is directly described as a core plot has grown out. It is not only a new recreation method that many young people are keen, but also a new track that many film and television people have been transferred to the epidemic.

In September 2020, the Sona Film and Television Cultural Media (Jiangsu) Co., Ltd., which was settled in Xishanqiao Street, Yantai District, Nanjing, was the player on the micro -short drama track. Since the establishment of Nanjing's "9424 Film Park" in 2019, Xishanqiao Street has introduced more than 40 outstanding film and television culture companies. Suner Film and Television is one of them.

Grasp the "micro -short drama" new route

In the early days of the establishment of Sona Film and Television, a lot of power has been invested in the direction of the drama, but unfortunately the effect is not ideal. Lin Hailong, the general manager and executive director of the company, told reporters that at that time, the short video of the network had experienced barbaric growth for a period of time, and some high -quality micro -short dramas have emerged. Caixing the current fragmented consumption habits, which is favored by the market. In addition, in 2020, the State Administration of Radio, Film and Television has added a rapid registered registration filing module in the "key online film and television drama information filing system". From then on, the micro -short drama has "names" and quickly become MCN institutions, film and television companies, and video platforms to fight for. Forming the form. The new flight of Suner Film and Television came.

Last year, the short drama "Give You and My Exclusive Petting" was produced by Sona Film and Television last year. In the 2021 micro -short drama positive film, the top ten lists of the year, this short drama ranks third, second only to Tencent's self -made micro -short drama "Ru Dream Order" and "Datang Snack Stomato". This made Sona's film and television recover confidence, and thus strengthened Mercedes on the micro -short drama track.

Pay attention to the content of the content

Avoid homogeneity and survive and break through in the micro -short drama market, which has become the direction of Suner Film and Television.

Suner Film and Television and Tencent, Youku and other video platforms are deeply integrated, and "Seven Cat Chinese Network", "Tomato Novel Network" and Chinese Online Group, Beijing Qiaonan Culture Co., Ltd., Jiangsu Radio and Television Shiji Film and Television Base Groups, Shanghai Ako Culture Media Co., Ltd. and other cooperations carry out resource integration. From IP acquisition with production, screenwriter, shooting, production, production, publicity and other processes for micro -short drama production and implantation of generous power protection.

Suner Film and Television carefully filtered 9 micro -short drama projects to form a short drama bag. Investors invite investors to participate in the project in the form of limited partnerships, while reducing investment risks, the transparency of account flow was realized, and investors' funds were guaranteed. Safety.

"Vibrant vitality, has been exploring, and has been producing." It is the evaluation of Suner Film and Television, the relevant person in charge of Xishanqiao Street.

Today, the second season of "Give You and My Exclusive Petting" has been filed in Suna Film and Television; the three works in the short drama bag have been launched, and there are 4 other films. The participating film "Tracking" held a startup ceremony in Xishan Bridge. This film adapted from real cases was intended to reveal social reality issues such as trafficking and abandoning children.

Lin Hailong, general manager of Sona Film and Television, said that the film and television industry is his interest, and he hopes to have a certain influence on social development by shooting. "In the future, we want to spread excellent traditional culture through film and television." Recently, Lin Hailong, who has felt the profound and profound Chinese medicine culture, told friends that if you simply introduce Chinese medicine culture, it is difficult for young people to accept it, but it integrates it into a movie with plots. The effect will be much better. For example, the "Meet Dr. Wen" project in the short drama bag can completely adapt the doctor in the original subject to the image of Chinese medicine.

Find the fertile soil of film and television in Xishanqiao

In the early days of Suner Film and Television, the company faced the choice of settlement address. After a comparison, Lin Hailong and partners chose Xishan Bridge. The reason is that the film and television business environment here is more ideal.

At present, Suner Film has shot two micro -short dramas in Xishanqiao.

"There is a key issue of film and television shooting -resource scheduling. A shooting scene may need to use the local public security and fire protection forces. Flying unmanned machines also need to report in advance to obtain consent. And Xishanqiao Street has given us a lot of support. "Lin Hailong said that including the company's current office houses, the streets also gave corresponding reward subsidies.

Xishanqiao Street attaches great importance to the film and television cultural tourism industry, which has a long history. Since the establishment of Nanjing "9424 Film Park" in 2019, the street has introduced more than 40 outstanding film and television culture companies to provide a comprehensive one -stop service for its development. In addition, the street also opened a "film and television lecture hall", inviting film and television experts to Xishanqiao to explain film and television knowledge to residents, cultivate residents and actors, meet the enthusiasm of residents in the jurisdiction, and create a strong film and television atmosphere.

The leaders in charge of Xishanqiao Street stated that Xishanqiao is in the urban renewal and transformation of the "two bridge" sects in Yuhuatai District. The scarcity of industrial land determines that the building economy can only be developed here.In addition, Xishan Bridge has a rich historical and cultural heritage, a good landscape and forestry style, and enjoys the technology and talent radiation advantages of Nanjing Software Valley, China. It is highly consistent with the increasingly prosperous digital movies and digital post -production.Become an important choice for developing characteristic industries."The experience of the development of Shanghai Cangcheng Film and Television Base tells us that the excellent film and television culture enterprises that settled in are thoughtful services. As long as we have first -class services, we can do wellProve. "(Reporter Zhang Yaqian)

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