3824 orders and 318,000 yuan sales, the live book live broadcast of the old book of the Chinese Book Company and the clothing book office

This year marks the 110th anniversary of the establishment of the China Book Company. A few days ago, at the WeChat Public Number Live Room of the WeChat Book Bureau, the Chinese Book Company and the Baiyi Book Bureau theme, the founder Hutong, the founder of the cloth, Liang Yan As a special guest, a 9 and a half -hour Zhonghua Book Company special online live broadcast was opened. A total of 3824 orders were received with a sales amount of more than 318,000 yuan.

▲ Hutong (left) and Liang Yan in the live broadcast room

The Chinese Book Company was founded by Lu Fei, a well -known educator and publisher in China. Since its establishment, it has promoted tradition, serving academics, inheriting civilization, and innovating life. Grandment has achieved brilliant achievements in ancient books, cultural popularization, and academic research, and created important activities such as the Bohong Lecture Hall and the Bohong Book Awards. Thought and optimize people's lives. Since its establishment, it has published well -known works such as the "Chinese Book Company textbooks" series, ancient and modern book integration, twenty -four history, and "Draft of the Qing Dynasty", "Quan Tang Poetry", "Cihai" and "Ice Room Collection".

This year marks the 110th anniversary of the founding of the China Book Company. With the theme of "Innovation and Future", the Book Company has carried out a variety of celebrations of life. The 110th Anniversary Book Special Exhibition, "Fifteen Years of Wanli" Publishing 40th Anniversary Exhibition, etc.

In order to support this online live broadcast, the Chinese Book Company also came up with more than a hundred types of books to participate, including both series of books such as "Modern Chinese Diary" and "Hosts", as well as classic classics such as "Gu Weijun Diary" and "Ice Room Collection". Books, more wired "The Complete Works of Li Tai Bai" and "Tao Yuanming Collection Notes". Not only that, but also the special stamps, first -day seals, postcards, postcards of the Republic of China, and founder Lu Fei -shaped comic refrigerator stickers, ties, etc. with super high collection and commemorative significance.

Liang Yan said that the online live broadcast is a new trick for the cooperation between Lao Club and private bookstores to explore marketing, and it is also an attempt.

▲ Book of Books

The Buyi Book Bureau was founded in the Tianya community in early 2002. It specializes in the sales of ancient books. From the beginning, it has insisted on combining offline sales models online. It has been 20 years. In 2020, the new crown epidemic suddenly occurred, the offline passenger flow decreased, and live broadcasts became new channels. In this context, the founder Hutong began to live on platforms such as "Tencent View Live" and "Keep". From the promotional live broadcast to the live broadcast of the goods, his live data on the video number is constantly refreshed, and more and more people come to see, and even formed a fan base. Compared with ordinary cargo anchors, Hutong's live broadcast book has a stronger aroma.

In order to do a good job of this live broadcast, the Joyo Book Bureau contacted and communicated with the Chunghopathic Book Bureau in early April, and the selection and data entry was completed. Hutong chose a batch of less "China" books from nearly 5,000 books, because the Chinese Book Company is the largest agency published by ancient books. This live broadcast deliberately avoided the reader's "stereotypes". So that in the preheating live broadcast on the evening of June 23, the participating bookmakers did not guess any of more than a hundred books in more than a hundred books. "We promoted one week in advance, only one variety was announced every day, which fully mobilized everyone's curiosity." Hutong introduced.

On the official website of the Jieyi Book Bureau, books with certain characteristics such as signatures and edges appear in a more conspicuous position. One yuan shooting and other columns have also continued to increase popularity for the website. Hutong introduced the 20 -year -old book of old books. In the field of old books, Chinese and foreign classics and literature and history are more favored by readers. The sales of old books can be used as a useful supplement and enrichment of new book sales.

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Source: China Publishing Marketing Weekly, Zhonghua Book Company

Picture: Chinese Book Bureau

Edit: Li Yang

Editor in charge: Jiang Shengxin

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