Walking with Changsha, 66 -off salary inheritance!2022 Changsha Evening News Reader Culture Festival was held

Changsha Evening News, Changsha, June 30 (All Media Reporter Liu Qi intern Huang Ling) The midsummer promoted the growth, and the rhyme was accompanied by the fragrance of flowers. On June 30th, the Changsha Evening News Reader Cultural Festival and the unveiling of the Huxiang Cultural Research Base in the Changsha Evening News Reader Culture Festival and the joint construction of the Huxiang Cultural Research Base were co -sponsored by Changsha Evening News Agency and Xiangjiang Group. The Wenzheng Academy was held.

A newspaper, connecting the heart of the party, connecting the hearts of the people. "Changsha Evening News" is an agency of the Municipal Party Committee. It has always adhered to the opening of the newspaper and the media. The Evening News readers have been widely participated and supported by citizens for many years. They have high influence and reputation. Emotional brand activity.

"A modern history of China, half of them by Xiang people." Wenzheng Academy, a subsidiary of Xiangjiang Group, was named after Zeng Guofan's nickname "Wenzheng", and has a deep cultural heritage of Huxiang. Wenzheng Academy is located in the core scenic spot of Dawangshan Tourism Resort. The total construction area is about 10,000 square meters. It is designed with "Landscape Xiaoxiang, Huxiang Academy" as a intention. Huxiang Cultural Inheritance Base and Changsha characteristic cultural education brand.

The Changsha Evening News Agency and Xiangjiang Group jointly organized the reader cultural festival and built the Huxiang Cultural Research Base in the Wenzheng Academy. It will further enrich the cultural connotation of the academy and inherit the excellent Huxiang culture and traditional Chinese culture. At the same time, the two parties will also hold related cultural activities to build a new highland and new landmarks in Hunan culture.

At the event site, the Changsha Evening News Agency presented the "Changsha Evening News" to the Xiangjiang Group. The "Changsha Evening News", which was published on July 1, 1956, has gathered in more than 60 years of refinement and condensed into a huge brand effect. Today, "Changsha Evening News" is the strongest mainstream media in the provincial capital of Changsha's largest distribution, the most densely covered, and the most influential brand influence. It started a new pattern of spreading the media, network, Duan, No., micro, and screen all -media communication, and explored the road of media integration and development that conforms to the actual newspaper.

The relevant person in charge of the Changsha Evening News Agency and Xiangjiang Group jointly unveiled the Huxiang Cultural Research Base. After the event, everyone walked into the quiet Wenzheng Academy and visited the "Huxiang Book Soul -Centennial Huxiang Celebrity Calligraphy Art Exhibition", and felt the charm of traditional culture in a variety of calligraphy works.

"Wenzheng Academy is an important cultural and art exchange venue and brand of Xiangjiang Group. The Hunan Cultural Research Base was unveiled at the Wenzheng Academy, marking the successful construction of another cultural brand of Xiangjiang Group. Help build the new district into a cultural new district with noble humanistic spirit, prosperity of cultural undertakings, developed cultural industries, rich cultural atmosphere, and distinctive cultural image. "The relevant person in charge of Xiangjiang Group introduced.

In 2022, the reader culture festival of Changsha Evening News will also hold a series of activities such as "Pickled Kings Mountain", "Finding City Reading Boers", and Reading Knowledge Contest.

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