In the first round, 371 million viewers were broadcast, and "The World" won the "annual national drama" award

Jimu Journalist Zhang Cong

In the first half of 2022, which Chinese drama is the hottest? Needless to say, the answer is "The World".

On June 28, the "China International Youth Film Exhibition · Online Film and Television Ceremony" co -sponsored by the China Art Festival Foundation, the Chinese Film Producer Association, the China Taiwan -Hong Kong Film Research Association, and the China Nets, and the China Net.

After the film and television professional associations and committees, the China Radio and Film and Television Social Organization Federation of the Television Production Commission, the China Literary Critics Association, the Chinese Filmmer Association and other core reviews, the most heavier award of this ceremony "annual The "national drama" was eventually taken by "The World".

"The World" is adapted from Liang Xiaosheng's novel of the same name by the tenth "Mao Dun Literature Award". It was initiated and produced by Tencent Pictures and produced by the main control. The story began in the family portrait of 1969. Through the growth and life of the three children of the Zhou family, the epic of 50 years of civilian life was performed.

"People in the World" again to win awards

After the launch of "The World", the first round of broadcast attracted more than 371 million viewers to watch. According to CSM35 city data, the highest ratings of "The World" single episode reached 3.38%and the ratings of 15.47%, which created CCTV-1 gold file The TV series has a new high in the past 8 years. Iqiyi has the highest popularity value of 10098, becoming iQiyi's first popularity in 2022.

"From the beginning of reading in early 2018, Teacher Liang Xiaosheng's warm and heavy novels, to deciding to develop and obtain authorization, we launched the creation and filming of this TV series for a total of 4 years. In the end, this work entered millions of households and the majority of audiences. In my heart, it even became an IP of China, which condenses the joint efforts and efforts of all the products and the main creators. "On the evening of the 28th, as the initiator of the" World "project, the producer and director of the episode, the Tencent Group Cheng Wu, the CEO of Vice President and CEO of Reading Group, delivered award -winning speech in the ceremony.

Cheng Wu mentioned that "The World" is not only a warm and heavy history of life, but also a magnificent history of reform and development. Digging and passing the spirit and emotions behind these ordinary people's events is the original intention of our adherence to the creation of realistic themes. "

How did this work that was recognized and touched by the industry's review and moved countless audiences?

Jimu Journalists learned from Xinli Media that in December 2017, the original "World" was first published. It didn't take long for this set of 1.15 million words to put on Cheng Wu's desk. "It took about a month to read in word, and I was deeply moved." Cheng Wu mentioned that he fully supported the film and television adaptation of the film and television team.

Cheng Wu hand holds the trophy to publish a speech

In June 2018, Tencent Pictures and Director Li Lu decided to jointly develop "The World". In November, Tencent Films obtained the 8 -year film and television adaptation right of "The World".

However, the process of film and television in "The World" is not easy. During this period, it has experienced 3 years of script adaptation and 6 months of intense shooting.

The screenwriter Wang Haiyu once said that the adaptation of "The World" is her "the most difficult creation since the industry", which is very difficult to adapt such a giant system into a script. The novel is strong in literature, and the script requires more storytelling characteristics. The screenwriter needs to describe the psychological activities of all characters and externalize it.

From the perspective of director Li Lu, the actual theme is "painting people", "difficult to paint people", because all the characters in "The World" are easily found by the audience in their own homes.

The producer of "The World", the original author, and the director are together

In order to truly restore the texture of different ages and families, the crew specifically rented nearly 20,000 square meters of exhibition halls at the Changchun International Convention Center to set up a venue for labels and some indoor views. Old -style window frames, cabinets, 28 bicycles, brick tiles and other old objects have tens of thousands of old objects.

The final work not only touched countless domestic audiences, but also gradually went overseas. In 2021, shortly after the filming of "The World", Disney purchased its right to play overseas.

The success of "The World" not only proves that a good story can cross the age, cross the national boundary, but also confirms the broad space of the combination of literature and film and television again.

Earlier, Tie Ning, chairman of the Chinese Writers Association and chairman of the Chinese Federation of Literary and Art Federation, also said: "The popularity of" The World "is a magnificent landscape for the integration of literature and film and television. By the film and television, this is not only describing a process, but also marking a vast space that creates and accepts. "

(The picture is officially provided by Xinli Media)

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