[Central Media to see Gansu] Gansu: Creative copper running horses toys "fire out"

Author:Gansu released Time:2022.07.03

It is reported that after the Tongben horse plush toys were launched on June 14 at the official Taobao flagship store of the Gansu Provincial Museum, they quickly rushed to the popular collection list and sales list, with a monthly sales of more than 1,000 orders. Not only the copper -running horse plush toys are very popular, the Green Horse Hands launched by the Gansu Provincial Museum also set off a wave of purchase, and the "Green Horse Travel" cultural and creative mask was also very popular.

The Gansu Provincial Museum has been designed and developed by thousands of cultural and creative products based on the cultural relics of the collection, involving hundreds of cultural relics. , Creative toys, tea coffee drinks and other hundreds of products. Whether it is the green horses that have been out of the circle before, or the popular copper -running horse plush toys, they are the flexible gestures of the Gansu Provincial Museum to practice the development concept of "let cultural relics live", with a flexible gesture of grounding, pro -life, and experience. The distance between the audience and the cultural relics makes the cultural communication of the museum "more interesting and more interesting", making traditional culture and modern life collide with different sparks.

At present, because this round of fire is too fast, the online and offline of Tongben horse plush toys have been sold out, and the pre -sale period is about 25 days. At present, the copyright of Tongben horse plush toys is exclusively owned by the Gansu Provincial Museum exclusively. At present, there are only two official sales channels for the official flagship store of the Gansu Provincial Museum Taobao and the two official sales channels of the Ganyin Cultural and Creative Center of the Gansu Provincial Museum. Copper to the horse, further understand the heavy history and colorful culture of Gansu.

Source: People's Daily Client

Edit: Zhang Jinmin Responsible: Zhu Wang School Review: Wang Xuexiang

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