Lile Shandong | Weifang: [Create East Asian Cultural Capital] "Enjoy Kuiwen" Cultural Tourism and the people's consumer consumption season releases the potential of cultural travel

Author:Shandong Public Culture Cloud Time:2022.07.04

Since the beginning of this year, the Cultural and Tourism Bureau of Kuiwen District of Weifang City coordinated the development of epidemic prevention and control and the innovation of cultural tourism innovation, accelerated the integration and development of the cultural tourism industry in the region, actively cultivated the new format of "cultural tourism+", promoted the whole region tourism, prosperous cultural tourism consumption consumption consumption consumption , Play well in the "combined fist" of cultural tourism and benefit the people to help create the "East Asian Cultural Capital".

Carry out multi -dimensional benefits to the people and drive the growth of cultural tourism consumption

Organize nine theaters in Kuiwen's jurisdiction to participate in the "Fun Kite One Yuan Map Viewing" event, and to open the "Kuiwen Political Sound" applet in the district government affairs, set up a "one -yuan movie" section, make a map of public affairs, improve the map of the people, improve the improvement of the people of the people, improve the improvement of the people of the people, and improve Awareness and participation of the activity. The 14 % discount of civil and tourism companies in the area participated in the 50 % discount of general consumer coupons in the city, implemented preferential policies for cultural tourism consumption, and stimulated the potential for cultural tourism consumption. While the 4A -level scenic area, the implementation of the park's implementation park improvement operation, improve service quality, innovate and promote ideas, actively participate in the "Weex Weekend Tour" activity, fits the time nodes such as China Tourism Day, Dragon Boat Festival, Father's Day, summer and other time nodes. Specific groups such as elderly people and middle school candidates have launched a variety of discounts and promotion activities to stimulate the enthusiasm for tourism consumption in residents, and help the scenic area consumption recovery. 1532 Cultural Industry Park Sea Banquet City Wedding Stadium is scheduled to be hot, the "Banding Band" starts the tour in Livehouse -Red One, the hippie collection is in full swing in the 1532 park ... 1532 Cultural Industrial Park's innovative and diversified development The cultural tourism platform that has developed a single function of traditional parks has become an increasingly developed concept, new trend and new practice, and plays a greater role in promoting the charm of urban and prosperous cultural tourism.

Based on the provincial smart cultural tourism platform to help cultural and tourism enterprises resume work and re -production

In accordance with the arrangement of the 6th Provincial Cultural and Tourism Consumption Season activities, closely follow up the progress of the activity, and vigorously mobilize the cultural tourism enterprises in the area to enter the "Heroy Shandong Yunyou Qilu" smart cultural tourism platform to fully publicize and promote policy subsidies to enterprises Expand sales channels and help enterprises resume work. At present, more than 30 cultural tourism enterprises such as star hotels, travel agencies, large bookstores, and art experience in Kuiwen have more than 30 cultural tourism companies in various types of cultural tourism. Online sales are advancing hotly. Market consumption power.

Carefully plan high -quality theme consumption activities to activate the atmosphere of the cultural tourism market with activity

Based on the location advantage of Kuiwen's central urban area, according to the characteristics of the consumer group, carefully organize the planning of the Cultural Tourism and Men's Consumer Consumer Season Consumer Season in Kuowen District, to drive cultural tourism consumption, active cultural tourism market atmosphere, and multi -dimensional support for the cultural tourism economy to accelerate the acceleration recovery. Drafted and announced the "Implementation Plan for the Sixth Kuiwen District Culture and Tourism Welfare Consumption Season", organized three major aspects of the pilot construction of cultural tourism theme consumption activities and the pilot construction of cultural tourism consumption demonstration zones. You Weifang · Boyi Kuiwen "," Stimulate non -heritage vitality to create a better life "," Welcome to the Twenty New Journey "," Qi Lang Youth "youth talent culture festival," read and enjoy Kuiwen " The series of benefiting people's consumption activities will maximize the diversified supply, guide consumption upgrades, let culture and tourism consumption deeply penetrate the people's hearts, benefit the public, and continuously meet consumers' needs of multiple levels, personalized, and high -quality consumption in consumers, promote cultural and tourism consumption referrals Quality expansion upgrade.

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