The listing of Himalayas has steadily carried out anchor in various fields to continuously enrich the diverse content ecology

Author:China Economic Network Time:2022.07.06

According to media reports, the IPO process of domestic audio head platform Himalayan is steadily promoting. The prospectus shows that the gross profit margin of Himalayan has continued to rise in the past three years, from 44.5%in 2019 to 54.0%in 2021, and has established a diversified high -quality content ecosystem. This year, Himalayas cooperated with more than 160 head publishing houses to integrate paper books and sound products with dozens of publishing houses to further strengthen the integration of upstream and downstream resources and create content ecology.

In addition, Himalayan's UGC content is also very rich. The average monthly active user of the platform in 2021 reached 268 million, of which the average monthly active households of the mobile terminal were 120 million, and the number of active creators had exceeded 13.51 million. Among these creators, many people have found their future possibilities with the help of the platform, showing their talents and opening their new career.

The non -independent attributes and strong companion attributes of audio content enables it to cover audiences of different ages and different circles, and also provide more possibilities for creators. At present, Himalayan anchors include both star coffees and ordinary people from all walks of life, such as business staff, product manager, lathe workers, veterans, landscape designers, global backpackers, hospital doctors, full -time mothers, piano teachers, games The original painter ... they found a new possibility of occupation outside their main business.

At the same time, the audio industry has almost no requirements for the physical fitness and appearance of practitioners, so that the disabled people, especially the blind, can achieve equal employment and show their own value through audio content. Himalayan has been committed to helping disability and blind work, set up a disabled person to empower the working group, and issue public welfare training courses for the anchor of the disabled. Create income and employment. At present, more than 10,000 disabled anchors on the Himalayan platform have reached more than 10,000.

For example, Wang Huiling, a visually impaired girl who graduated from Changchun University this year, has recorded more than 5 million words of audio books in Himalayas, and has a stable income every month. Like Wang Huiling's situation, Ma Yinqing, a post -90s visually obstacle girl in Shanghai, obtained an income from audio books in Himalayan. The volume of works played exceeded 10 million. Those with visually disabled, giving back to the society.

The prospectus shows that as of 2021, the total number of audio produced by Himalayan was 340 million, and the number of audio books and audio was 4.9 million, covering more than 100 types of extensive audio content, including education and training, historical humanities, parent -child relationships, commercial and entertainment, etc. Essence In the future, Himalayas will also jointly create more diverse and rich content ecology with the platform anchor. I believe that more ordinary people will also join the sound field and find a high -quality platform to show themselves.

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