The unified "Zhejiang Cultural Gene Library" in the province will be completed in these large fields

Zhejiang News Client Reporter Lu Yao Correspondent Han Yu

On July 15, the Zhejiang Provincial Cultural Logical Construction Work Promotion Conference was held in Luzhou, comprehensively summarizing the outstanding results of the "cultural gene decoding project" in Zhejiang Province in the past year and the construction of Zhejiang cultural logo. The reporter was informed that the "cultural gene decoding project" version 1.0 has been basically completed, and the province's unified "Zhejiang Cultural Gene Library" has been built in the province.

Investigation and decoding, digging the "value anchor" of the endless culture

In 2020, the Provincial Department of Culture and Tourism launched the "Cultural Gene Decoding Project". It plans to use three years to comprehensively tap Zhejiang culture and decoding and explaining Zhejiang cultural genes. As of now, the "Cultural Gene Decipher Project" version 1.0 has been basically completed. The province has completed a total of 31029 cultural elements census, and the first batch of 1845 key cultural elements, covering 8,342 census cultural elements, compiling the provincial regional cultural gene decoding report. Build a unified "Zhejiang Cultural Gene Library" in the province.

Shangcheng District is the old city of Hangzhou. Cultural relics, non -heritage, and tourism resources have their own "ledger". Under the new situation of the integration of cultural tourism, Shangcheng District has comprehensively implemented the census of cultural gene decoding projects, cultural and tourism resources, and in the new height and breadth, it has been sorted and screened in the region. 40 recognition and industrial development prospects have developed cultural genetic decoding. Wu Fuping, a researcher at Zhejiang Provincial Institute of Culture and Tourism Development, has long been engaged in the theoretical research of cultural gene decoding. He is a member of the expert group of Hangzhou's implementation of the "cultural gene decoding project".馆藏文物，此前也没有进入文旅部门的视野，但通过调查、解码，我们发现无论是绘画原料的绢本设色物质基因，艺术风格的可行、可望、可游、可居“四可”以及The standard system genes of small scene composition, or the spiritual and ideological genes of poetry and painting, have provided an important spiritual value and resource basis for the implementation of Song Yun culture handling projects in Shangcheng, "said Wu Fuping.

In 1128, Confucius's 48th grandmother's grandson, Kong Duanyou, and the south of the south, and Jianjia Temple was in Luzhou. Since then, Nan Kong culture has become a unique cultural root in Luzhou, Zhejiang. "In addition to the common characteristics of traditional Chinese Confucianism culture, we have always been thinking about what is the unique cultural charm and carrier form of Nan Kong culture." We have an opportunity and work framework to construct a systematic value system and symbol system for Nan Kong culture. Confucius's sacrifice specifications, Kong Zongrang's modesty, and the inheritance of the family style of "The Family Rules of the Confucius" ... Luzhou decoded the South Confucius Cultural Gene, sorted out and surveyed 46 Nantong cultural elements, and determined 20 of them. For the genetic expression of the material endowment or mental temperament or image symbol or institutional conclusion, a solid "Nanyong Cultural Gene Decoding Report" has become the "traction rope" of Nan Kong cultural resources and the development of Nan Kong culture inheritance.

Transformation and utilization, creating a "power engine" of deep integration of cultural tourism

"Cultural gene decoding project", "solution" is the first half of the article, "use" is the second half of the article. To shape IP with cultural genes, design products with cultural tourism IP, and promote industrial upgrading with product innovation. Zhejiang has created a closed loop of deep integration of cultural tourism with the starting point of decoding culture.

In response to the transformation and utilization of cultural gene decoding results, the Zhejiang Provincial Department of Culture and Tourism has proposed two principles. One is to "solve what to use" to prevent decoding and conversion and use two skin; Simple grafting and transplantation.

"The Secret of the Food" is a collection of life -like essays written by Zhu Yizun, a well -known poet of the Qing Dynasty, and a cultural gene decoding project in Xiuzhou District, Jiaxing City. Xiuzhou District Organization experts performed this book to dig and decoded, and they were surprised to find that the concept of nature, health, and food therapy of the Qing Dynasty literati was hidden in it. The selection of ingredients, cooking skills, and Zhejiang Western Western Ci -Poems were released in August 2021, and the "Bamboo Bamboo Banquet Banquet" developed by Zhejiang Western Ci -Poems was released in August 2021, and authorized 9 in the village of Xiuzhou District Scenic Area. The farmhouse developed and operated, and as soon as it was listed, it became a popular online product of tourists and foodiers. At the same time, products such as the Bamboo Food and Railway Research Center and the Bamboo Food and Nourishing Virtual Simulation Experience Center, which are converted into the form of the results of the results, are included in the local key project planning. Many research lines have entered the product catalog, and more than 20 derivative products have completed the research and development.

Cixi Secret Porcelain System Craft Gene transformation of celadon 瓯 music interpretation products, Shaoxing rice wine image symbol genes, institutional process gene genes have spawned rice wine town, rice wine museum, Zhoushan Shengsi fisherman painting system technology creation of beautiful rural murals and cultural and creative products ... Over the past two years, Zhejiang Province has promoted the transformation and utilization project of the "cultural gene decoding project" of 2,179 projects, and 552 items have been started, and the total investment is expected to invest 65.9 billion yuan. In 2022, the Zhejiang Provincial Department of Culture and Tourism continued to promote the transformation of cultural gene decoding results and utilized the "1-3-10" plan, requiring each county and city to complete a demonstration project landing, formulate detailed plans for 3 projects or to formulate 3 projects The design plan has launched the preliminary research of 10 conversion and utilization projects for the next five years.

Cultural logo, the "four beams and eight pillars" of the new era cultural highland

After the "cultural gene decoding project" achieved phased results, the Provincial Department of Culture and Tourism implemented the "Zhejiang Cultural Logo" construction plan in the second half of 2021. The first batch of 100 cultural logo cultivation projects was established. It involves 1799 secondary construction tasks and 3,780 performance assessment points, and is expected to invest 126 billion yuan in project funds. The Fifteen Party Congress of the Provincial Party, which just closed, highlights the "creating a new era culture and art logo, the implementation of the Song Yun culture handed down project, and enhanced Yangming culture, Hehe culture, Huangdi culture, Dayu culture, Nan Kong culture, Wuyue culture, and Wuyue culture, and "Outstanding traditional cultural influence such as Zhejiang Xue", and regarded "the cultural logo that highlights Zhejiang's deep heritage" as the goal of struggle in the next five years.

Cultural identification is a symbol. It is manifested by cultural phenomena, supported by cultural elements (inheritance), and cultural genes as connotation. It is a sign of cultural self -confidence and cultural competitiveness. Why use the cultural logo construction as the starting point? Because the construction of cultural logos has the purpose of grasping the outline and launching the whole body. As one of the important contents of the construction of a common prosperity demonstration zone and the construction of cultural highland in the new era, the construction of the cultural logo in Zhejiang needs to strengthen the original awareness, systematic consciousness, results awareness, and brand awareness. During the construction of cultural identification, it is necessary to highlight the comprehensive policy of research and inheritance, system reshaping process, hardcore achievements, and classification of classification.

The meeting requested that the cultural and tourism departments at all levels in the province should further unify their ideological understanding, and promote the requirements of the Provincial Department of Culture and Tourism to promote the integration of cultural tourism integration (2021-2025) "to do a good job of gene decoding, inheritance protection, inheritance protection, and inheritance protection, inheritance, and inheritance, and inheritance, Industrial development, art creation, exhibition exhibition, international exchanges, cultural tourism integration, academic research, factor guarantee, reform and innovation, etc., implement a cultural project with great historical value and significance, to build a new The cultural and tourism contribution of the cultural highland of the times.

In 2022, how to do the "Song Yun Culture's Passenger Project" for high -quality promotion of cultural logos? The relevant person in charge of the Provincial Department of Culture and Tourism stated that it is necessary to complete the ending of the "cultural gene decoding project" high -quality version 1.0, solidly promote the selection and cultivation of 20 cultural logo construction projects, and complete the cultural logo "project construction" project construction "project construction The annual work determined by the task book. It is necessary to innovate and implement the Song Yun culture handout project, and make every effort to promote the integration of Song Yun's research, protection, inheritance, and cultural tourism, and create a thousand -year -old Song Yun culture logo.

During the meeting, Luzhou, Shaoxing City, Hangzhou Gongshu District, Xiangshan County, Ningbo City, Huangyan District, Taizhou City, and Kaihua County, Luzhou City respectively. The construction of culture and Qianjiangyuan cultural logo exchanged speeches.

In order to summarize the results of the "cultural gene decoding project" and promote the construction of the cultural logo of Zhejiang high -quality, the Provincial Department of Culture and Tourism also organized an exhibition of the achievements of the construction results of the Zhejiang Provincial Cultural Logic. , Grand Canal Culture, Wuyue Guoqian King Culture, Marine Fisheries Culture, Red Ship Culture, Zhejiang Silk Culture, Laojiu Culture, Celadon Culture and other batch of influential cultural logo construction results are open to the public.

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