New media operating jobs, you need to understand these things

Everyone is from the media era. From the early public account, Weibo to the current short videos and live broadcasts, the work content carried by new media operations has become more and more subdivided and rich.

At the same time, many students have seen the high demand in the industry, and they have poured into the ranks of job search. Why is the operation so hot?

1

New media operational post prospects

● Industry development is in a rising period

Although the number of users is saturated in the Internet environment, the new media is still developing at high speed. Even under the epidemic, the activity of new media users has only increased. In order to obtain users from the new media platform and guide users to buy products, they need to recruit a large number of new media operators to support.

● The value of new media operations is great

The gradual end of the traditional business model replaces the competition for the new media platform. The customer acquisition channels, trading platforms, propaganda methods, and user activity must be achieved with the help of new media.

● Faster entry, the threshold is relatively easier

Compared with other Internet industries, new media operations may not even need work experience (PS: this work experience is non -pure without threshold, Internet thinking, and the ability to operate positions is the key to obtaining offers), which also prompted the original The "Surfing" who did not eat the Internet dividend has changed career. The huge practitioners flowed in, and it also promoted the development of the industry in contrast, and gradually formed a virtuous circle of unified supply and demand.

2

Operating classification

There are many types of operations, and the users, products, communities, and activities are stupid? Many people have such questions, so what exactly do different operations do?

Below we simply talk about the focus of the four types of operations. The commonality is based on the relationship between human relations, and each side point is slightly different.

● User operation: focusing on the management of the user's full life cycle, focusing on more macroex overall strategies, and the embodiment of the overall value of the current company;

● Product operation: Around the indicators of product ease of use, activity, etc., partial household function conversion rate;

● Community operations: focusing on the number of users, active users, viscosity training and other indicators;

● Event operation: focus on explosive marketing, revenue stretch, etc.

In general, "content is king, user -based, and activity is supplemented by activities" is the main idea of ​​operation

3

Obtain operation offer

What capabilities do I need to master?

The following bacteria have selected several positions JD. After reading it, there are basically concepts ~

● Copywriting ability

Copywriting is almost the standard of all operators, especially for new media. Almost all platforms need a good article to attract a large wave of users. Clear copy logic and ideas are an objective basis.

● Product marketing capabilities

How should we realize after attracting users with an article. In addition to the real products, many times the new media operators also have the task of starting the company's signboards and promoting the company's products. In this process, the content is actually a kind of marketing method, formulating different marketing strategies for different user attributes, and creating exclusive content for all users.

● Event planning ability

The event planning refers to the new and retained activities held online and offline.

● Community operation capabilities

The important ring of new media operations lies in the community. The community can also be said to be a traffic pool. With excellent community operating capabilities, it can create more sticky users for the company.

● Data analysis ability

The work data of new media operations can best reflect the results, so for new media operations, data analysis capabilities are very important.

End

If you like to surf online, sensitive to current affairs hotspots, like writing, like to shoot editing, brain hole is open, you can consider trying new media operations ~ new media industry changes are faster than traditional industries, so for your own learning ability and professionalism The ability will also be greatly improved ~

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