When academic big guys are playing B station, how do you think of "scholars' influence"?

In recent years, many scholars have been active on Bilibili, which are loved by young people. For example, Mr. Luo Xiang, who is persecuted by Zhang San every day, Mr. Yang Ning, who is crazy about the theory of literary theory, Teacher Dai Jianye, Teacher Dai Jianye, and taught How do you get rid of Teacher Shen Yifei ...

These teachers have gained a lot of love with a approachable attitude. Netizens said: Such teachers please come a little more! No, Xiaoduo took a look at the "net red" teachers who were active in station B in our new biography. Let's take a look at how they played to station B!

Renmin University of China -Teacher Liu Hailong

大B Station Name: People's Congress Liu Hailong

Liu Hailong, a professor at the School of Journalism of Renmin University of China, a doctoral supervisor; a special professor of youth from the Ministry of Education, an outstanding scholar (youth) of Renmin University of China; Director of the Department of Communication, editor -in Director of the Institute of News and Communication, researcher of the Fudan University Information and Communication Research Center, researcher at Wuhan University Media Development Research Center. Research direction: the history of communication, political communication, and media culture.

Teacher Liu Hailong settled in station B on June 1 this year and released 7 videos on July 31st. The update speed is still good ~ And the communication theoretical general courses are off. Friends are interested in learning and exchanges.

The content of the update of Teacher Liu Hailong is also closely related to the postgraduate relationship. Teachers often share book lists, such as "Public Opinion" Vincent Price, "Fudan University Press, Silent Spiral: Public Opinion -Our Skin" Peking University Press, "Public Opinion: Public Opinion: Public Opinion: Public opinion -oriented research "Chen Lidan," Introduction to Public Opinion "Xu Jing," History of Chinese News "Lin Yutang," Talk with numbers: How to create American politics "... I like to read and love new biography Baozi can read with the teacher!

Renmin University of China -Teacher Dong Chenyu

董B station name: Dong Chenyu RUC

Dong Chenyu, a lecturer and master instructor at the School of Journalism of Renmin University of China, a visiting scholar at George Mason University. The research direction is interpersonal relationships and digital nationality in social media. Published more than ten articles in CSSCI/SSCI papers, authored "The History of British News and Communication" (co -authored with Professor Chen Lidan), and translated multiple English academic works, including "Crystal of Public Opinion", "Publicity", "Cambridge American History", "Interchange" In the cloud and Facebook story.

Teacher Dong Chenyu released the first video on March 15. As of July 31st, a total of 13 videos were released. The video playback volume was considerable. In addition to the conventional book sharing, thesis writing skills, etc., there are also some videos. We can see the research direction of Mr. Xiao Dong from it, and Teacher Xiao Dong will occasionally live broadcast, Dong De understands!

Mr. Xiao Dong also cooperated with the "Non -General Human Records" (the entire dream linkage of Xiao Duo), with the position of the journalist lecturer, gave everyone three suggestions for surfing the Internet, and this video also became the highest playback volume of Teacher Xiao Dong's playback volume One.

Communication University of China -Teacher Huang Dianlin

典B Station Name: Huang Dianlin CUC

Huang Dianlin, an associate professor, a master's and doctoral student instructor, Dr. China University of Communication University and McCarui University in Australia. The research direction is the basic theory of communication, the history of communication ideas, the research of media culture, and international communication. He served as the special author of the Literary and Art Review of Guangming Daily, a special commentator and expert think tank of Hebei People's Broadcasting Station, and a member of the first council of the Media Culture Professional Committee of the Film and Television Society of Chinese College.

Teacher Huang Dianlin released the first video on March 18 this year (sharing snow scenes, emotional beauty). As of July 31, a total of 5 videos were released. The first two teachers.

In addition to academic research, the video content will have daily topics, such as "Why is it important to say thank you", "What to do with the evaluation of others", etc., you can drink warm chicken soup together ~

Wuhan University -Teacher Chen Ming

铭B station name: Chen Ming Calvinchen

Chen Ming, a lecturer at the School of Journalism and Communication of Wuhan University. In 2010, Wuhan University won the 2010 International University Group Ying Debate Championship; the best debate of the 2011 International University Group and Ying Debate, was praised by Mr. Yu Qiuyu as "the most speaking young man in the world"; Four Youth Medal "winners; Hunan Satellite TV" Youth Talk "host; host of Hubei Satellite TV's" Informal Talks "; CCTV-4" Listen to me "instructor; Shenzhen Satellite TV" The Strongest Defense "instructor; CCTV-2 Moderator of "Fashion Master"; 2015-2018 "The Story of Strange Story" in the second, third, fourth, and fifth seasons of the second, third, fourth, and fifth seasons, the fifth season of "King of Qi Qi", is known as "calling love in the center of the world" "Positive Energy spokesperson".

As one of the teachers in the press in the press, Teacher Chen Ming is often active in major variety shows. The update videos on station B are only 6 in 2021, and they are all cooperation with non -positive. (Secret Amway, there are knowledge and knowledge, not losing money) In fact, there are many videos about Mr. Chen on the station B. You can often see Mr. Chen's value output from some programs. The charm of this "most talk in the world" is convinced. Fudan University -Teacher Zhang Zhi'an

志B Station Name: Professor Zhang Zhi'an

Zhang Zhi'an, a professor and doctoral supervisor, research direction is news production, journalism practitioners, new media and society. In 2006, after graduating from the School of Journalism of Fudan University, he stayed in school after graduating from the School of Journalism. He was transferred to the School of Communication and Design of Sun Yat -sen University in July 2011. Former dean of the School of Communication and Design of Sun Yat -sen University. He is currently the deputy dean of the China -Hong Kong -Macao Development Research Institute and director of the China Foreign Languages ​​Bureau of the China Foreign Languages ​​Bureau.

Teacher Zhang Zhi'an released the first video on May 26, 2021. As of July 31, a total of 75 videos were released, but the volume was not too high. Killing, new privacy regulations for Apple mobile phones, platform display account IP, 996, youth protection mode, etc. It can be seen that the teacher is still paying more attention to hot spots. You can see that you may diverge your thinking when writing comments.

Peking University -Teacher Dai Jinhua

戴B station name: Dai Jinhua talks about movies

Dai Jinhua, a professor and doctoral supervisor of the Chinese Department of Peking University. In 1982, he was taught in the Department of Film and Literature of Beijing Film Academy. In 1987, he participated in the establishment of China's first film history theory. In 1992, he was appointed by the Beijing Film Academy as an associate professor. In 1993, he was transferred to the Institute of Comparative Literature and Comparison of Peking University. In October 1995, the first comparative cultural research room was established at the Institute of Comparative Literature and Comparison of Peking University. In 1997, he was appointed by Peking University as a professor. In 2008, he served as the director of the Film and Cultural Research Center of Peking University. In April 2019, he served as a member of the second Blancpain ideal Chinese literature award.

Teacher Huang Dianlin released the first video on June 11, 2021. As of July 31, a total of 48 videos were released, and the number of playbacks was relatively high, and even broke the million. Friends who like movies, real questions, and the direction of film and television communication can pay attention to it. Teacher Dai's video quality is really high and can learn a lot of knowledge.

The above UP, not losing money, one -click three companies, friends all look!

How to view scholars net popularity

A batch of "scholars' influencers" concepts in China were born from the CCTV "Hundreds of Lectures" programs more than ten years ago, but at that time there was no concept of "Internet celebrity", but "scholar star". Whether it was Yan Chongnian, who talked about the "Twelve Emperors of the Qing Dynasty", or Yi Zhongtian, who was "Dream of the Three Kingdoms", Liu Xinwu, who talked about "Dream of Red Mansions", Yu Dan, who shared the "Analects of Confucius", etc. At the time, it caused a wave of upsurge.

Now in the Internet era, scholars do not have to use the television medium. They can build their own personal channels by opening self -media accounts, and it has also promoted the situation of "hundreds of flowers". Scholars no longer follow the announcement on the new stage, but cater to the interests of young people in the way of speaking and telling.

(The enthusiasm of the little friends about the entry of Teacher Liu Hailong's settled in station B)

A scholar once said that "scholarship star" is not terrible. What is really terrible is the problem hidden behind "scholars 'star", such as "knowledge class city", that is, scholars' celebrities can be met in the business model to welcome mergers and create some falsehoods to create some falsehoods. Popular cultural needs. Originally, academics were the public instruments of the world. They should not only stay on bookshelves, old paper piles, or patents of a few people. While talking to the public, you should also accept the review and judgment of the public, so that the academic is more vitality. On the other hand, the improvement of the academic cultural literacy of the whole society will better promote academic development. It is in this sense that it is also a trend to make academics moving towards the public.

Xiao Duo believes that with the increasing influence of the media, we can see a lot of "Internet celebrity scholars" in the future. But it is not difficult to imagine that the TAs are not only the best in their respective professional fields, but also have the ability to talk to netizens. Professional+dialogue can go further on this road. Academic and professional integration into daily life not only promotes knowledge spread, but we also use the Internet platform to directly talk to big guys. This is not dare to think about in the past. Why not?

However, the hidden hazard worth noting is that the academic "talk show" directly dialogue between the knowledge class and the public, allowing academics to put down the shelf into the ordinary people's homes, which may give the public the fantasy that can easily cross through the professional threshold. In the field of engineering technology and natural science, the audience is unlikely to have such an idea, but in the field of humanities and social sciences, such caution is not available to all public. In this regard, the "popular science" of humanities and social sciences is more complicated and more difficult than engineering technology and natural sciences.

Teacher Dong Chenyu's own view of this matter:

A few days ago, a student wrote on Weibo, saying that I was writing the graduation thesis of "scholar Internet celebrity", hoping to use me as an interview object. Today we talked for more than half an hour. He thanked me for his willingness to take out. In fact, I also thank her very much for giving me a chance to reflect on what I did in the past two years. Frankly speaking, I really don't like this title, because the word "net celebrity" refers to the vagueness, and I prefer to use a more simple saying that "scholars get more exposure and attention in the Internet."

Is this good or bad? All.

The good thing is that social science researchers appear more in the social perspective. What follows is the research topic they are paying attention to, and they can also get wider sharing. When AFIFI wrote a head editor -in -chief of Communication Monograph, it was called to make the communication scholars to make from our research. One of them is to spread more about communication research, rather than self -entertainment that stays in the small circle.

Of course, the benefit of unavoidableness is that in the process, social science researchers may gain benefits. For example, I got the "Dong Chenyu's Communication Class" I made by the app, and I got economic benefits for myself. Born as a person, the grains of grains, and supporting the family are all worldly but necessary things. As long as it does not violate the law and professional ethics, I feel pretty good.

There may also be two things in bad places. The first is that the scientific research time is compressed. In the exposure of public space, it must bring further accumulation of cultural capital, and cultural capital can be converted into economic capital in different ways. This process is not complicated. For university teachers with universal income, this will also bring considerable temptation, and may even suspect the value of research work and cause the loss of occupational identity.

Another kind of bad, because when people receive attention and sought after, they often have an illusion of omnipipients. When people call you a male god and say that you are YYDS, you actually hide your shortcomings and ignorance in the Internet. One of the results that this will bring is that the researchers began to gradually "point the rivers and mountains" outside their professional fields. Of course, the end of this arrogance is that you will change from the male god in people's eyes to the male neuropathy in people's eyes at a certain moment.

I probably understand these principles, so when I do things, I will uphold some basic principles.

The first is to express itself naturally and sincerely. A friend reminded me how to run a personal brand. I really can't think about it, and I don't have this effort to think about it, so I want to say what I want to say. Of course, the yin is wrong, and the attention is much more concerned. Some cannot be said. I understand these, and everyone must understand.

Second, understand your two. For example, understanding that "paying attention is not equal to fans", and understanding that they are the same as other bloggers, but it is only the trivial adjustment of most people. There are never many male gods, and there are no YYDS, which are ordinary people who live on grains. Because of survival, each has its own troubles; for the decent, each has their own filters.

Third, we must stand for money. Whether it is a course or a lecture, whether it is charges or free, if you do n’t understand, you will never participate. Change bread with knowledge. It is not shameless to say that the bread is distorted by yourself, it is a certain amount of sadness. Output thinking. The joy is generally caused by my personality, but it does not cross the border or cater.

Fourth, do a good job of duty. Treat your students well, teach lessons, and do a good job of research you want to do. On the one hand, do not use students as a cheap labor to help me make money; without the student's work, I will publish my first author to publish. On the other hand, you can read the dissertation with what they are willing to do with them, and think about the questions. It can be well deserved, with a little academic achievement, and with my dull qualifications, I am satisfied.

So much in the afternoon is what I think in my heart. Here, first of all, it is your own sorting and alertness. In addition, if there are not well in the future, you can communicate with me through private messages. I am willing to listen. Bow thanks.

Peaches and plums, the next from Seikei. Although there may be some controversy in "scholars' Internet popularization", the positive evaluation accounts for the majority. Teachers maintain the original intention of sharing knowledge and equal exchanges. Don't "alienate". I believe that there are more and more students from teachers!

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