Student campus is the "store manager", and the Sunshine Institute cultivates e -commerce talents in the practice of training

Yao Longfei, a student of the 2021 business English major of Sunshine Institute, did not expect that he could harvest the "first bucket of gold" in his life in the summer of the freshman summer. Not long ago, he participated in the school's cross -border e -commerce training actual combat project, "Dunhuang" store operation. The online store managed by him, the personal turnover of personal turnover in July alone reached 40,000 yuan.

In order to cultivate high -quality application, composite, and innovative talents that adapt to the development of modern industries, the Sunshine Institute has vigorously developed the School of Industry in recent years. Training practical teaching system, set up training practical courses, set up internship and graduation design topics for relevant majors. The "Dunhuang" store managed by Yao Longfei is the real operating project of the enterprise introduced by the school.

School -Enterprise Federation Pei builds a real operating environment

In May of this year, the new retail entrepreneurial incubation base jointly established by Sunshine Institute and Alumni Enterprise Xiamen Longbida Electronics Co., Ltd. was officially established to provide the real professional students of the school with online product promotion, community operations, and selection of physical stores. Brand store operation scenario.

"The full -time active environment can help students quickly understand the market, establish their future employment direction as soon as possible, and learn more targeted." Yang Zhilong, general manager of Xiamen Longbida Electronics Co., Ltd. Essence Yang Zhilong said that the cooperation with his alma mater is intended to cultivate applied talents that are more in line with market demand. To this end, they specially provide part of the company's online and offline operating positions as students' actual combat projects.

Since the beginning of this year, Sunshine Institute has cooperated with three well -known enterprises in China in China to operate the three cross -border cross -border " E -commerce platform operation projects provide students with posts such as cross -border e -commerce operations, overseas live broadcast, short video operations, offline physical store operations, and help students' practical teaching.

As of now, the total revenue of the three projects is nearly 500,000 yuan, and nearly 50 students with junior cross -border e -commerce operating skills are cultivated.

Actual students are "booked" by the company's high salary

Study recently popular accessories, selected products, analyzed data, and communicate with foreign customers ... This is Yao Longfei's daily work. Since he applied to join the actual combat of Sunshine Long Bida Dunhuang Platform operation project, from the management of a store, to now managing 40 online stores at the same time. Two -hour operation experience every day allowed Yao Longfei to fully master cross -border e -commerce related knowledge and operating skills, and also explored the term techniques that closer the distance from foreign customers, and received a lot of praise from customers. The shop business was booming.

"Whether you want to be an online or offline operating manager, you can achieve it here." Zhou Xuyang, a 2021 business English major, is the first student store manager of the campus physical store of the Sunshine Academy. Operation of physical stores in the school. During the summer vacation, he took the initiative to join the Sunshine Yulin Live Operation Project Team to test the new media operations. Now he can skimmed to bring online live broadcasts for his physical stores.

Xue Xiaoling, a professional teacher of the Cross -border E -commerce College of Sunshine College, one of the instructor of the actual combat project, said that the actual combat made the students' business level rapidly. The earliest students who joined the actual combat have now become the heads of the student team of various projects.

"Students who participated in the actual combat project in the future are looking for a job. As long as they are willing to come, we must all." Wang Junyang, the founder of Fujian Yimi Network, the founder of the Yangguang Mi Cross -border e -commerce project, said that through cooperation with school projects, enterprises Can fully understand the level of student business ability.

School teachers participate in the operation of feeding classroom teaching

Throughout the summer vacation, Ye Yunqing, a professional teacher of the Cross -border E -commerce College of Sunshine Institute, became a "colleague" with students.

In order to allow students to better integrate into actual combat, the company specializes in full -time managers in operation and selection as a teacher. As the instructor of the cross -border e -commerce project team of the Mi Shrimp Skin, Ye Yunqing, while learning the latest operating knowledge of the enterprise, integrates relevant theoretical knowledge into practical teaching, so that students can better apply theory to actual work.

"Faced with the company's teaching knowledge and experience, sometimes we need to learn digestion first, and then guide them in the way students can understand." Ye Yunqing said that she would ask students to submit weekly reports and monthly reports to write, and write to write and write. The problems encountered in the operation of the lower part, and the teachers will be fed back to the enterprise, while everyone solves the problem together, it can further explore the optimization plan.

Chen Jiahui, a student of business English in 2019, said that compared with the input of simple knowledge points in the previous professional courses, Mr. Ye Yunqing's current professional courses appear more practical and grounded.

"More contact cases of real operations, to a certain extent, have also nurtured our classroom teaching." Xue Xiaoling said that teachers participating in actual combat will better understand what kind of talents in the market really need, thereby optimizing the teaching plan and designing a better design for students Classroom teaching content.

China Education News correspondent Lin Luoyu reporter Long Chaofan

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