The opening season is coming, stationery is more like toys, and the price of tricks is not cheap

Jimu Journalist Kang Xuyang

Intern Ma Ruoshi

Video editing Kang Xuyang

Pressure bread, mini kitchen, animal world ... If you don't look closely at the product label, you may not notice that these are actually stationery products.

At the beginning of the school season, the stationery market became lively again. Many parents took their children to add "school equipment". On August 24th, Jimu Journalists visited a number of stationery stores in Wuhan and found that various stationery blind boxes, stationery blessing bags, compression pens, and fortunes of rubber on the market are dazzling. Many stationery is more like toys in appearance, and the price is not cheap.

Some educational experts said that good -looking and fun stationery products have become the "social currency" between children. Facing the bleached stationery in the market, parents should guide their children to establish a correct concept of consumption, and they can buy appropriately and beware of excessive addiction.

There are many patterns in pencils

On August 24th, Jimu Journalists came to a chain grocery store in Jiang'an District. On the shelves at the entrance, a sign of the "school -opening ritual" and "must -have list of new semester", schoolbags, bag films, pencils, rubber, rubber "Essential stationery" and other "essential stationery" have attracted many students to buy.

The stationery shelf of the grocery store

"The child is going to the first grade. I bought some pencils, rubber, book skin, pen knife, and book, and spent more than 100 yuan." Ms. Wu, a citizen who just bought the order in the store, told Jimu Journalists that the most expensive is the book, The cheapest is the book skin. "Now children's stationery products are really beautiful. Various cartoon patterns and functions are dazzling. It costs a lot of money to buy and buy."

All kinds of pencils

Jimu Journalists observed that there are several types of pencils on the shelves. In addition to the common ordinary 2B and HB pencils, there are also "positive pens", "lead -free poisonous pencil", "3 times ultra -resistant pencil pencils" "And various cartoon pencils, etc., a box is mostly 12, the price is about 10 yuan, and the cartoon pencil is on sale.

"These pencils are suitable for primary school students. Lead -free poisoning is safer. Some pens have the" correction "function. They can regulate the posture of children's pens. In the store, the pen with corrected and buffering fingering functions is very popular with students and parents. Elementary school students prefer cartoon pencils themselves.

In a number of stationery stores, pressure -reducing pens, shake pens, and pen packs have become "net red stationery" in the opening season. There is no difference between the pen rods and ordinary neutral pens of the compression pen, but the pens are made into bread shape, and squeezed it to the purpose of "decompression"; most of the strokes of the strokes are made of soft silicon glue. The top is dotted with cartoon characters, animals, plants and other shapes. When writing on the hand, the top of the pen will shake gently; a variety of pen gift boxes are sold in the form of "theme bento box". , A "chocolate milk bento pen gift box" contains 1 pen, 1 bottle of ink, 1 pack of stickers, 2 pen ornaments, and 1 card.

Popularity of stationery Blind Blind Blind Blind

What attracts students is not only the shape and function of stationery, but also the experience of "drawing boxes".

Jimu Journalists visited and found that many stationery stores have launched stationery blind boxes, similar to the Blind Blood Box. Consumers can see the type of stationery in the blind box through the introduction of the outer packaging, but the size and patterns need to be pumped through the pumping through the pumping. Blind box decides whether you can buy your favorite stationery to see your luck.

The price of a single pencil and a neutral pen-blind box ranges from 8 yuan to 12 yuan. There are various anime IPs such as One Piece, Doraemon, Snoopy, and Detective Conan. Hidden models. Among them, the most expensive is the famous detective Conan series to take the bead pen -blind box. The single -family price is 12 yuan, and 7 conventional models are set up, which are 7 people in the "Detective Conan" anime. In addition, one hidden is set up The model is also the main character "Kidd" in the anime.

"The blind boxes of these anime -named anime are very popular. Both children or high school students like it very much." The owner of a stationery store said that there is no difference between functional and ordinary pens. Students come here to buy it. Someone once draws several.

Blindtecake bag

In several chain stationery grocery stores, stationery disassembly bags, stationery blessing bags, and stationery blind bags are also hot. The reporter noticed that there are generally several stationery in these blind bags. The packaging has a type of stationery containing stationery, but the style of stationery cannot be seen and does not contain hidden models. Some blind bags are not only stationery supplies, but also foods such as stickers, badges and other foods, and hairpins and hairpins. The price ranges from 19 yuan to 30 yuan. Stationery becomes "social currency"

While the stationery products become beautiful and fun, the price is also rising, mostly several times the ordinary stationery.

For example, the price of the noodle pressure decompression of the neutral pen is 15 yuan, and the price of neutral pen-blind boxes ranges from 8 yuan to 12 yuan, while the general neutral pen is priced at 2-5 yuan; "chocolate force force The price of milk bento penalty box "is 78 yuan, and the price of the same brand of ordinary pens on the side is about 20 yuan.

Many stationery stores also give the "C -position" "new stationery" that attracts the styling gameplay. Some stationery do not check the product label carefully, or even cannot judge whether it is stationery or toys.

Various rubber rubbings

In a stationery store in Vientiane City, there are dozens of realistic rubber rubbings such as Santa Claus, kitchenware, animals, fruits, cartoon characters, etc. on the wall. Small rubber. On the side of the Star Card, the IP co -branded rubber, the single block is priced at 15 yuan; the fortune is 10 yuan for rubber rubbing, similar to the "rubber blind box". Wait different words. And ordinary rubber -like rubber rubbing is more than two yuan.

One piece of rubber wipe 15 yuan

"Toy -based stationery" has also caused many parents to worry: Is buying stationery for learning or entertainment?

"Some time ago, my son bought a set of oaks of the 'Plant War Zombies', more than 100 yuan. Usually he also liked to buy some beautiful and fun stationery and brought it to school to exchange with classmates." Grade, he told Jimu Journalists that for the current students, stationery is not only a learning auxiliary tool, but also becoming a "social currency". Is it counterproductive? "

Good -looking toys attract children

Family education expert Li Jingying analyzed that the toyization of stationery is the inevitable development of material development. After meeting the basic needs, merchants will also improve the appearance and entertainment function of the stationery according to the needs of consumers. "In addition, the current parental consumption concept is It is also increasingly cater to the market. Many parents feel that they cannot treat their children. As long as children study hard, it doesn't matter if they spend money to buy whatever they have spent within their ability. "

Li Jingying suggested that the practicality of the stationery is more important than it looks and fun. Too many tricks will make children distract. "Parents should guide value guidance and establish a correct outlook on consumption to avoid the situation of stationery competition between children."

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