Education | New "Teacher Internet Red" breaks into the field of live broadcasts with knowledge

Comic: Zheng Weihua

Recently, Dong Yuhui, a former English teacher with a small composition and a new Oriental gene, has become a live broadcast of the live broadcast of the live broadcast this year.

He was humorous and often ridiculed his head of terracotta warriors and horses, saying that he was "the world is escapeing the terracotta warriors." He did not buy and buy a roar, and there was no exaggerated delivery product link. Instead, he talked about it, with rich knowledge reserves. The journey of the heart seems to be like a live broadcast room with the goods, but a grocery store that sells knowledge and emotions.

For example, selling shrimp, he explained the rapid freezing technology in English, and explained the knowledge points in the end; the oily peach was a small composition. Most of him sells agricultural products, taking ordinary corn as an example. He tells the past of childhood around the corn: Many years later, you often remember in the midsummer night, you sit in the yard to cool. The night breeze comes, the leaves are rustling ... The corn stick that you hold the chopsticks with one hand is stubborn, and the other hand is still greedy holding the frozen watermelon in the well ... adults are busy Saying their affairs sometimes whispered, sometimes laughing ...

At that time, you are young, your parents are still healthy, peace and joy, and grandparents are with you ... you don't actually want corn, you are thinking about yourself that year! His sincere expression evokes people's strong resonance.

In the past, the live broadcast of goods focused on selling points such as product introduction and low prices. It was simple and rough and impetuous for buying and selling. It was difficult to establish a stable relationship with consumers, let alone the emotional resonance. However, after entering the live broadcast field in New Oriental, selling products will also tell you English words, and even expand to humanities, history and geographical knowledge.

New Oriental's transformation can open the situation in the field of live broadcasting. As Yu Minhong said, it is actually that the New Oriental teacher has adhered to knowledge for many years, and integrates humor and human geography.

Dong Yuhui's success seems to be telling people that the humorous and learned and wise teachers, no matter which industry transformed, also glows and heats up, and is welcomed by people with its unique personality charm.

Text: Zhao Haixia/Organization Drawing: Zheng Weihua

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