"Fancy" enrollment promotional video, who is your pick?In order to attract the application of generations, the university is really fighting this year | New observation of the 2022 test season

As the results of the college entrance examinations in many provinces unveiled, candidates are about to enter the most critical stage of applying for the examination. During this period, college enrollment was in full swing.

In order to attract candidates, a number of universities in the country launched a "fancy" promotional video, including both micro -movies that make the generations full of generations, as well as creative shooting methods rich in technology and artistic sense. In more than ten minutes of films, the context and spiritual core of a university are described. Netizens can't help feeling: "In order to enroll, the university is also quite fighting!"

From the perspective of experts, from the grand narrative that pays attention to the big scene to the inner world of the students of generations of generations, the form of promotional videos and expressions are constantly enriched, and the language language is constantly innovating. Not only should parents understand the strength of the school, but also close to the perspective of youth, let candidates concession, and feel innovation and vitality.

However, as the person in charge of a number of college admissions teams say, no matter how innovative changes in the form, strength and sincerity are always the best "enrollment advertisements"!

Innovative forms and expressions, they pass on the university's "Essence"

"There are always more than one new starting point in life. Every time, do you have the courage to start from scratch?" A few days ago, Tsinghua University's 2022 admissions promotional film "Tudou Boy" was released. As the third part of the Tsinghua "Juvenile" series, the film has received numerous praises once it was released, and was called "Admissions Advanced Chapters" by netizens.

With the energy of a potato alone, the function of a server sounds like a day? "Tudou Boy" tells the true story adapted from Tsinghua students. In a professional class, student Liu Mingxi had a bold idea to make potato servers. But reality is far more difficult than expected. Without the "golden finger", his story started from the sorrow, envy, and wanted to give up. A step of changing is never that simple. As the instructor said, "starting from scratch, more courage is needed."

In the end, the three teenagers repeatedly tried and finally challenged the Internet legends. And this is just the beginning of their dreams in Tsinghua. The promotional video wrote: In Tsinghua, every "Tudou boy" can find light, breathe freely and growing. From scratch, it is okay to find the meaning and direction for life. After watching the video, someone wrote in the comment area: I was deeply deep and full of struggle. This is the university in my mind!

"Looking up at the starry sky, it is better to become a star chasing person." This year, Harbin University of Technology made a 2022 enrollment promotional video in the form of sand painting. At the beginning of the film, with the spread of one hand, a picture of the cosmic starry sky unfolded slowly. Then, a frame of sand painting showed the school's iconic buildings, classrooms, laboratories ... leading the audience to travel to campus.

"Looking up at the sky above Harbin Institute of Technology, you will find that the stars are not far away. Dreams are not far away, as long as you tiptoe." In this promotional video of Harbin Institute of Technology, there is no grand narrative and grand scene, but the strength of condensed in the video in the video With sincerity inspired a group of young people looking up at the starry sky.

"What a successful university promotional video must be done is simple and complicated, that is, the spirit of spirit that has accumulated a long -term accumulation of a school." The reason why it is well received is precisely it transmits the spiritual core of higher education institutions with emotional communication power and emotional resonance. Whether it is sand painting or a series of micro -film forms, university promotional films are constantly breaking the "Dimension Wall", impressing generations, "innovation, communication, emotional power", and lack of three forces.

Close to what I think about in generations, you can answer your youth questions from the perspective of youth

"Why become an excellent person?" This is the issue raised by East China Normal University's 2022 enrollment promotional film "The Road to Excellence". "The Road of Excellence" continues the style of the promotional film "The Story of the Yuan" last year. It adopts the combination of macro actual shooting and animation, which continues to innovate in the shooting method. The story is expanded on a small desk of one side. Anime characters start this growth journey in the "Excellent Education Path" composed of books, textbooks, experimental equipment, and miniature school scene models. The romantic adventure of life.

The film introduces the three -stage talent training model of "Bacon, Building, and Integration", as well as the excellent curriculum system led by thinking -oriented general education, cutting -edge professional education, research -oriented teacher education, and talent education. There are also a multi -linkage education system. All models point to the final realization of personal comprehensive and personality development -achieve excellence.

Regarding the question at the beginning, East China Normal University also answered: In order to pursue happiness, in order to convey hope, defeat poverty, and challenge higher mountains ... It is also to return to the original intention of "excellent "-" Wisdom's creation, character -based pottery melting , The development of the nation and society "" university ideals.

Why throw this problem? Wu Zuochen, a teacher of the undergraduate enrollment team of East China Normal University, said in an interview that the inspiration of the shooting came from the students. "Why choose East China Normal University?" "What resources and development can I get in college?" This is also a high -frequency problem raised by many candidates to the admissions group in recent years. "We found in the enrollment work that generations of generations pay great attention to personalization. There are many people who come to the students who come to consult. They look forward to having a personalized training method to achieve a career." Wu Zuochen said, "Candidates need to need What, what we feel puzzled, what we answered. "Gao Kai analyzed that in the era of developed on the Internet, generations of generations have a" net sense "and have good information search capabilities. The necessary options for enrollment videos. For generations of students, emotional identity is important. "Being able to hit their needs is far more attractive than listing the history of school in the video. After all, it is close to the youth perspective and answering youth doubts. This is also the purpose of the university admissions promotional video." Gao Kai said.

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Author: Wu Jinjiao

Edit: Chu Shuting

Editor in charge: Fan Liping Tang Wenjia

Photo: University officials

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*Wenhui exclusive manuscript, please indicate the source for reprinting.

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