New style of consumer ｜ Blue Sky Pilot, Simulation UN Juvenile Summit ... The summer summer camp "new" is germinated with new business opportunities

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He Menglu Intern Wei Xiaofan, a reporter from the Financial Investment Newspaper

Hey is over! In Chengdu, primary and secondary school students will continue to start the summer vacation model one after another. It is not difficult to imagine that in the next two months, this group of "god beasts" will be arrogant. Summer summer camp.

"More time than iQiyi's renewal is to give the child on time on time on time on time on time. The five days and four nights are precious for the children, and so is it for me." He Xiaolan, who lives in Mianyang, invests in financial investment. The reporter said.

Speaking of the summer camp, the parent group is "hot". Among them, according to the recommendations of parents to participate in the group, the reporter visited Chengdu's research project and summer summer camp in New Oriental and crayon castles, and browsed more praised Mai Amoy parent -child and ant parent -child platforms. Many of the schedules are full, only a small amount of vacancy.

Summer summer camp is right

Parents "renewal" rose up

Give warm companionship in the family and obtain vast knowledge in the school, and the summer summer camp has become the third education that is independent of family education and school education. I am happy, so I am deeply popular.

According to relevant statistics, nearly 80 % of the parents who participated in the investigation of the "Summer Camp" were investigated by the topic of the "Summer Camp", and nearly 30 % of the parents were willing to register for their children in the category There are different types of summer camps such as science and art.

何晓兰已经连续两年给儿子报名了军事暑期夏令营，参营之后，明显感受到其行为习惯和合作能力有了较大的提升，看到孩子的蜕变，何晓兰欣喜地感叹道：“回家后， Not only did I consciously organize the internal affairs, but I also cooked the tomato scrambled egg for the first time. Although it did not put salt, it did not affect the deliciousness at all. "

In addition, children have strong willingness to bring their friends to participate in the summer summer camp, which belongs to their social space. Ms. Wu, who lives in the High -tech Zone, mentioned that "this summer's son has already made an appointment 'classmates to participate in the rural camp project together. When I think he wants to experience the idyllic days when I was touched in the stream in the stream, and my dad was very support."

Was the summer camp as "non -reporting" and "good effect" as the parents' mouth. The reporter of the Financial Investment News visited the "Crayon Castle" located in Fengde International Plaza, Chengdu. Here, the main child education and summer/winter camp.

As soon as they entered the lobby, sales staff immediately welcomed the reception and learned from the handbook to reporters that the agency covered the five summer summer camp projects, which mainly included the labor independent camp of the hands -on ability, and the ability to improve Chinese writing ability. Creative writing camps, as well as scenario learning camps that enhance English and rammed earth crafts. Among them, there are different periods such as three days, two nights, five days, four nights, and six days and five nights at the regiment period. Because of the different teachers of their equipment, even the banner of "common talks with Professor Harvard". From 1580 yuan to 7999 yuan.

The sales staff of the institution talked to their own products: "Unlike ordinary tour groups, there are only 20 positions in boutique groups. The hottest is the laborer independent camp that cultivates hands -on capabilities. It is a densely distributed group that cannot keep up with the rhythm.

In addition, the online platform also has the idea of ​​summer camps. The customer service of Ant Parent -Child Platform told reporters: "At present, the most popular summer camps are the" Ace Special Forces ', which focuses on military themes' and the "Quye Village" who experiences rural life. The summer camp, the first phase will be officially opened on July 4th. "

Average of nearly 2,000 yuan per day

Professional experience project "Shangxin"

Following the emergence of emerging projects such as panda shit officers, since this year, the summer summer camps on the market have repeatedly made new moves, and they are no longer limited to the traditional "Scouts" training and experienced rural life. Officials, blue sky pilots, simulation of the United Nations Youth Summit and other hunting and fresh projects.

(New Oriental Pioneering High -end Summer Camp Project)

The reporter of the Financial Investment News opened the Parental and Ant parent -child platform, and after watching it, "Taolu" was called.

"Children put on flying clothes too cool!", "The child's favorite is the launch of the rocket launcher, hands -on and brain -handed.", "The child is very happy to have fun, and I keep talking about these days of interest." It is a message on the parent -child platform on Mai Amoy's parent -child platform on "Shanghai Youth Flying Training Summer Camp". In this 5 -day project, the child will not only talk directly with the Air Force University, gain the rocket structure theory and satellite engineering knowledge, but also will also fly the blue sky like a little adult like a little adult. Professional experience journey.

In addition, the Ant parent -child platform opened the summer summer camp called "Grand Panda Nursing Officer", and spent a "addiction" to take care of the national treasure at the Wolong Panda base. The reporter saw from the details of the package that the experiencer can have a personal experience of cleaning the beast house for giant panda, feeding food, cleaning up feces, etc., and also arranged special courses such as exploring panda habitats and understanding how to raise giant pandas. Wait for related lectures. This year's summer stall "upper -grade" summer camp has emerged endlessly, and many institutions have focused on the "professional experience" category. The project named "Simulation of the United Nations Youth Summit" is 13,900 yuan, 7 days and 6 nights, and the average daily price is as high as 1985 yuan. Compared with the traditional military summer camp, the price is 1,580 yuan. Several times.

Chengdu New Oriental takes high -end routes, combined with the characteristics of English courses, to open a "unique" summer camp project. The international projects such as the "Simulation of the United Nations Youth Summit", "Future Commercial Elite Youth Summit", and "Greater Bay Area Science and Technology Exploration and Practice Camp" are all in the “Whitening List” recommended by customer service.

The reporter can see in the public account of the "New Oriental Study Camp" that the "Simulation UN Youth Summit" will be held in Chengdu. It is seven days and six nights, mainly in English. Global issues such as sanitary security and financial risks.

It is worth noting that the campers will give a speech at the Simulation UN meeting on the sixth and seventh day. "Gold" and "advocating" selling points.

It is true that these fancy summer camps are very windy, but parents need to pay a lot of "costs". Whether the cost is reasonable, whether the "upper -grade" summer camp is just needed? Is this a fancy trick of a merchant?

In this regard, Wang Xiaoqi, a member of the Sichuan Provincial Party Committee and Provincial Government Decision and Advisory Committee, director of the Fiscal and Trade Research Center of the Western Research Institute, and researcher Wang Xiaoqi revealed in an interview with the financial investment reporter: "The summer camp belongs to the 'prepaid' consumption. Consumers need to brighten their eyes to identify, but in the face of market demand, the summer camp needs to take differentiated, characteristic, and personalized development routes, which is essential. "

future

Standardize qualifications to strengthen supervision

Even if the summer camp may win with novelty, whether it is worth the actual thing, you need to make a big question mark. Mr. Tang had previously signed a French professional equestrian camp worth 5,880 yuan for his daughter. Like dealing with guests, there is no good experience to give expected. "

Not only that, the qualifications and curriculum quality of some institutions are also worrying. The reporter noticed that when the crayon castle salesperson introduced the lecturer of the "Hobbit House Construction Camp" with a price of 4980 yuan, he could not answer the qualifications of his English teacher. Coincidentally, I learned from the Ant Parent -Child Platform customer service place that the 6 -day "Juvenile Cavalry" project can experience riding on the next afternoon. When asking and the relevant qualifications of the equestrian teacher, the other party's speech is unknown.

("Juvenile Cavalry" course table)

According to the "2020-2025 China Summer Camp Market Market Prospective and Future Investment Strategic Analysis Report" released by the China Industry Research Institute, the current summer camp activities in my country have the lack of regulatory departments and systems, and the form of activities is single. There is no fixed standard for charges. , Safety does not guarantee, the commercialization operation model is outstanding, and the lack of standardized, institutionalized and standardized management, so it is necessary to strengthen supervision and guidance.

In this regard, Wang Xiaoqi, a member of the Sichuan Provincial Party Committee and Provincial Government Decision and Advisory Committee, director of the Fiscal and Trade Research Center of the Western Research Institute, and researcher Wang Xiaoqi said: "Related industry institutions should speak qualifications in the" access ", upholding 'open, transparent, fair, fair, fair The four principles of 'are also the principles of the market economy; relevant government departments should increase regulatory efforts and gradually solve the leftover problems.

It is worth noting that in recent years, from the itinerary of the summer camps in various places, the experience of travel and life has become the main topic of summer camps in various places. Summer camps in class are very rare, accounting for about 2%of the entire market share. From recent years, in recent years From the perspective of development, the development momentum of various science popularization and expansion categories is better, and the market share is gradually rising.

Through the reporter's on -site visits, the summer camps derived from conventional projects to derive high -end projects, which is the market situation. To this end, suppliers can meet the differentiated needs of parents by creating vertical consumption scenarios.

Wang Xiaoqi also pointed out: "Although the quality of the project on the market is uneven, they must not be scrapped due to sorrow. The summer camp can allow students to come out from the heavy schoolwork, relax the body, mind, enhance their physique, and further expand the knowledge. Improve the "branding 'of relevant institutions, focusing on building brands, promoting brands, and protecting brands, so that this model of summer camp has been developed high -quality development."

In recent years, the state has advocated the need to effectively reduce the burden of overweight operations and off -campus training during the compulsory education stage. The summer summer camp just allows young people to put down the schoolbags on their shoulders and carry back bags to explore the outside world.As a branch of the study of cultural tourism, the summer camp has unique scene resources at home and abroad, which can open up a new ecosystem of literary tourism.But how to make students have a perfect experience, let parents protect their rights reasonably, and supervise it. These are all issues that need to be solved.Edit | He Menglu School Inspection | Yuan Gang review | Miao Xi

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