Deepen the integration of production and education to cultivate e -commerce talents

In recent years, Luzhou Vocational and Technical School has thoroughly studied and implemented the "Implementation Plan for National Vocational Education Reform", implemented the fundamental tasks of Lideshu people, actively integrated into the overall economic and social development of Luzhou, comprehensively promoted the integration of production and education, school -enterprise cooperation, and explored a one New path for the development of e -commerce in secondary vocational schools.

E -commerce platform for production and education integration

In 2021, Luzhou Vocational and Technical School created a real C2C e -commerce shopping platform for the school's e -commerce major through research on the needs of talent demand and professional ability, professional job skills analysis, professional job skills analysis, professional job skills analysis, professional job skills analysis, professional job skills analysis, and professional typical work task analysis. Bei Online Mall.

According to reports, Shi Bei Online Mall is responsible for the construction, maintenance and operation of the Vocational and Technical School of Luzhou City. The platform uses the existing e -commerce majors and distribution and service systems of Luzhou Vocational and Technical School to allow students to open, select products, marketing, processing orders, and processing orders, and processing orders, and processing orders, and processing orders, and processing orders, and processing orders at school. The entire process of delivery, logistics, return, and completion of transactions.

Lin Zijie, Secretary of the Party Committee and President of Luzhou Vocational and Technical School, said that Shi Beibei e -commerce platform has built an e -commerce professional talent training plan with actual combat talent training, improving the management of Shibei e -commerce background management, and realizing the Taobao platform -like platform. Core shopping function experience.

Environmental penetration and constructing e -commerce culture

The leadership of the Luzhou Vocational and Technical School believes that culture is the soul of an enterprise and will directly affect the development framework of the enterprise. E -commerce culture is the sum of the commodity culture, marketing culture, and business environment culture in the process of modern e -commerce activities.

Relying on the e -commerce culture of the Picei e -commerce platform, through the transformation of the e -commerce practitioner training room, the construction of an e -commerce training environment combined with a realistic and reality, as well as the construction of professional cultural image walls, event column version, online store results exhibition, online open courses and online opening courses and online stores Training students' interest in online and offline marketing promotion activities allows students to fully experience the cultural atmosphere of e -commerce. By optimizing the environment of Shibei e -commerce platform and carried out online and offline activities of online store lines, the essence of e -commerce culture with "business war culture" and "actual combat culture" is basically formed. Teachers and students have the spirit of openness, transparency, sharing and responsibility. Essence

Picking up the e -commerce platform also focuses on the analysis of professional capabilities of the e -commerce industry, and conducts skills enhanced training for major job groups such as online store operations, online store art, mobile business, online copywriting, online promotion and online store customer service to effectively improve students professional skill.

Independent entrepreneurial strengthening skills training

From the perspective of the school's leadership team, e -commerce is a business activity carried out in the Internet environment. Teachers must teach students e -commerce skills during the teaching process, but also dare to let students touch the society, try the real e -commerce industry to ensure talent Cultivate the implementation of the goals.

Each semester, Luzhou Vocational and Technical School will organize students to visit Luzhou Laojiao E -commerce Co., Ltd., Luzhou Qihang Technology Co., Ltd. and other enterprises to allow students to understand the setting of e -commerce positions, work tasks and job requirements for enterprises, and understanding e -commerce products. The logistics distribution operation enables students to build a complete e -commerce enterprise organizational structure by learning the use of picking up the e -commerce platform.

At present, students have been self -operated snack online stores, learning supplies online stores, department store online stores, etc. on the Picei e -commerce platform. More than 80 Douyin accounts and fast -hand accounts. During the school, 30 % of e -commerce students obtained their income through independent entrepreneurship. Through independent entrepreneurship, students not only strengthened the professional skills of e -commerce, but also gained rich practical experience, further deepening their interest in e -commerce professional. (Yu Ke)

(Source: Luzhou Vocational and Technical School)

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