The list of new media of education government affairs in June was released, and topics such as college entrance examinations and graduation ceremonies attracted attention.

Author:Educational education Time:2022.07.11

Third -party institutions analyzed data analysis of the official WeChat public account and Weibo of the provincial education department and the Ministry of Education's universities and Weibo in June 2022, and attached comments. Let's look at the school and department you care about with Education ——

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WeChat matrix account reading volume increase

In June, the WeChat matrix account of the provincial education department issued a total of 2098 times, a decrease of 140 times from the previous month. The total number of tweets was 3797, a decrease of 6.84%month -on -month. The article received a total of nearly 64.39 million reading, an increase of 18.4%compared to the previous month, and the article was nearly 76,000, an increase of 11.68%over the previous month. The average of the matrix WCI is 1355, which is increased compared to last month.

Summer safety reminder, related content of college entrance examinations attracted attention

In June, the WeChat matrix of the provincial education department published a total of 156 texts with a reading volume of 100,000+, an increase of 20 articles from the previous month. Among them, "Henan Provincial Department of Education", "Jiangxi Provincial Department of Education", "Sichuan Education Release", "Xiangwei Education", "Shandong Education Release", "Capital Education", "Guizhou Education Release", "Gansu Provincial Education Department", "Inner Mongolia Education Release", "Fujian "Education Weiyan" and other 100,000+ contents are published. As far as the content of the release is concerned, the summer vacation safety reminder, the college entrance examination volunteer filling in the reminder, the alert warning, and the score line summary, etc., spread widely.

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Weibo matrix account operation is smooth

In June, there were 18 active accounts of the provincial education departments, which was flat from the previous month. The matrix account was published 3274, an increase of 139 from the previous month, and an increase of 4.43%month -on -month. The article received more than 269,000 likes, more than 45,000 comments, and more than 8,000 reposts. The average value of the matrix BCI is 714, a decline in last month.

Education system epidemic prevention and control attracted attention

Faced with the epidemic, the relevant arrangements of students issued by local education departments have attracted much attention. In addition, the summer vacation is approaching, and the Weibo account of the provincial education department has promoted the popularization of epidemic prevention and control and emergency safety knowledge by issuing letters, reminders, etc., reminding parents and students to do their own self -protection, strictly prevent drowning, and pay attention to travel safety.

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WeChat matrix account communication influence increases

In June, the 75 WeChat accounts directly under the Ministry of Education remained active. The matrix issued a total of 2304 documents, the total number of tweets was 2761, and the article was read more than 42.387 million. Wan, an increase of 9.16%over the previous month. The average value of the matrix WCI is 1274.08, which is increased compared to last month.

Graduation season becomes hot topic

In June, 75 WeChat accounts directly under the Ministry of Education launched a total of 45 readings of 100,000+ articles, an increase of 25 articles from the previous month. Among them, "Peking University", "Sichuan University", "Tsinghua University", "Wuhan University" and "Southeast University" have produced multiple hot texts. At the time of graduation season, the graduation ceremony, teacher blessings, and graduation gifts launched by colleges and universities have attracted much attention from netizens, causing more interaction and discussion.

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The increase in Weibo's likes increases obviously

In June, a total of 73 accounts were updated by the Ministry of Education's universities, which was flat compared to last month. There are nearly 14,000 matrix accounts. The article received more than 2.625 million likes, an increase of 71.14%compared to the previous month. The article received more than 147,000 comments and more than 153,000 reposts. The average of the matrix BCI is 881. Nearly 13,000 original blog posts were released, and the number of original Weibo forwarding was 146,000.

Universities respond to social concerns and attract attention

In June, the Weibo account about universities directly affiliated with universities was concerned about social concerns, and the progress of incidents was released through the Weibo platform, which caused high attention and discussion among netizens. In addition, around the college entrance examination nodes, many universities have launched recruitment promotional videos and graduation ceremonies by launching topical activities and actively interacting with netizens, which has attracted widespread attention from netizens.

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