Help the non -heritage "Xiang goods" out of the sea

(Correspondent Wang Yanwu Qiaolin) In order to better explore the sales of non -heritage "Hunan goods" cross -border e -commerce sales, multi -channel promoting non -heritage "Hunan goods" to the sea. On July 11, Yang Hanming, the first person in the "Huaihua Mask Culture" Under the leadership, the cultural ferryer of the Summer Social Practice Group of the Foreign Languages ​​University of Changsha Institute of Technology went to the Cultural Ferry of the Social Practice Group of the Social Practice Group of the Social Practice Group of the Qianyang Ancient City Folk Museum in Hongjiang City, Huaihua City to experience the art of witch -mortar culture and root carving, discuss the non -genetic inheritance and development road.

Yang Hanming is the inheritor of the Chinese ancient witch mask mask, and has been engaged in the production of witchfront masks for more than 40 years. "Art has no national borders, but I don't want the Japanese to buy my work at a high price. I hope more Chinese, especially young people to learn and inherit non -heritage, I am willing to teach young people for their lifetime craftsmanship for free." The research process Among them, members of the Practice Team listened carefully to the historical origin of his explanation of the mask, and recorded the story behind the mask behind the form of "food god", "kitchen god", "flavor god" and "rain god" in the form of videos, pictures and text. Root carving skills, finding the path of internationalization of non -heritage inheritance, and discussing the possibility of cross -border e -commerce to enhance the commercial value of Qianyang's non -heritage. After discussion, the members of the Practice Group will set up a communication bridge between Yang Hanming and Changsha Takahashi Enterprise. A batch of exquisite masks made by Yang Hanming will be painted in the later stage. E -commerce sales.

The members of the "Sanxiangxiang" team sent this time are from the "Furong Student · Rural Revitalization" public welfare project team from Changsha University of Technology. For two weeks of non -heritage research, relying on project talents, funds, and material support to complete bilingual publicity video shooting, musical resource integration and online bilingual live exploration. The practical team is responsible for the teacher Wang Yan said: "Non -genetic inheritance must be new. How to systematically inherit Qianyang's non -heritage is a problem that our trip wants to solve. We expect to use the power of foreign languages+to protect and inherit the art and root carving art in the art and inheritance of the art of witchcapons and root carving art. Based on the commercialization and internationalization of its commodity, use the cultural elements in the mask to attract tourists, promote the development of local economic development, and achieve a win -win situation for non -genetic inheritance and rural revitalization. "

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