Another posture of interview programs
Author:Media No. 1 Time:2022.07.19
"In addition to fun and lively things, you need some thoughts and insights."
Author | Bean sprouts
A DV, a simple life scene, and two main characters constitute the "DV Plan".
This is a recording interview program initiated by Jiang Sida. The purpose of the show is to find a key person in this era to start a deep dialogue as much as possible to try to reach life. Compared with many well -made and exquisite pictures, the DV Plan looks too humble.
However, this rough production and content that does not involve too many heavy social issues, but always inadvertently stir up the emotions of netizens on social media. For example, the late interview caused netizens to question the interview objects, and the interview with Guo Caijie made many audiences emotionally comfort.
Picture source "DV Plan" program
As a record -type conversation program, the DV Plan once again broke through the rules of the interview program, and appeared with a more casual, more subversive, or even more self -emerging posture.
This subversive attitude makes people involuntarily reminiscent of the former interview programs -seriousness, depth, and strong logic.
On the other hand, the current interview program, whether it is the "DV Plan" that focuses on Jiang Sida's label, content focus on self -expression, or "Liangzi Interview", which is born in the media era and pays more attention to the story of an amateur. Essence
And this change is the change of the interview program when facing the competition crisis, and it is also the direct manifestation of the public in different times.
Picture source "Liangzi Interview Record" program
From "Strong Division" to "Circuit contraction"
How does the interview program seek change in the crisis?
The first interview program evolved from the in -depth report of traditional news. Guests often lead the elite from all walks of life, and can directly tell stories and convey values directly and efficiently. The collision of the viewpoints in the interview and the interpretation of social hotspots can arouse the emotional resonance and diverse thinking of the audience. For example, the "Yang Lan Interview", which was launched in 2001, is the earliest high -end interview TV show launched in China.
In addition, many programs also invite celebrities to be guests. At the audience level, such programs satisfy their curiosity about celebrity life. At the guest level, it also meets the needs of artists and personal expression. "Super Interview" and "Lu Yu have an appointment", as well as "Kangxi Come", which has been broadcast for more than ten years since 2004, are all star interview variety shows.
It can be said that the interview program not only allows the audience to get a variety of values input, but also meets some entertainment needs. Therefore, in the era of television media that is relatively single in information, interviewed programs have become the type of programs that are popular. After 2000, such programs began to spray -type growth, and major TV stations were committed to creating their own main interview programs.
But overall, whether it is content or guest choice, the early interview programs are obviously a program narrative under the leadership of elite discourse, and it is a top -down information sharing.
Source network
Until the rapid development of the Internet, the audience had more convenient channels for the exploration of values and information acquisition. At the same time, the content of the program is gradually enriched. Reality shows and variety shows such as "Where's Dad" have emerged endlessly. The audience's entertainment time has been seized in large quantities, and the "rivers and lakes status" of the interview programs for decades are shaken.
The shaking of the status of the interview program is related to the media and the social environment and the bottleneck of its own development.
On the one hand, the reality show provides a more panoramic perspective for audiences who are curious about celebrities, which can show the stars' life and multidimensional interpersonal relationships more three -dimensional, and can satisfy the audience's selfishness to the greatest extent.
On the other hand, the concentrated outbreak of similar programs in the decades has led to homogeneity of many types of program types, and many interview content itself has lost its appeal.
Therefore, the interview program began to shrink. As the darling of the mainstream media, he had to let go of his body and began to change.
First of all, in the face of the impact of reality shows, many interview programs have begun to change their ideas and include reality show elements. The interview scenario is transferred from the room to the outdoor, trying to complete the in -depth dialogue in life and natural scenes. "Encouragement Life" is a typical case that starts a natural exploration journey in the form of "record interview+variety reality show".
Secondly, the subject matter began to take a crowdfunding route, and the topic was closer to daily. Although the early interview programs are widely theme, many are still suitable for programs that are suitable for the family. The emergence of the network platform has begun to develop in the direction of more circled and popularized, and interview programs have also begun to adapt to new platforms in content. For example, "Round Table" no longer chase the hotspots of the news, but is more inclined to the in -depth excavation of daily topics, and can give the audience's sense of security more directly.
The integration of reality show elements and adaptation to the new media era have found new development paths for the interviews. Since then, such programs have been transformed by elite culture leading to popular culture, but at this time, it is still a "top -down" communication attitude until it appears from the media and short videos.
Source network
"Destruction" and "reshaping", the new posture of interview programs in the media era
"Very Quiet Distance", which was launched in 2009, has received countless praise and love, but the pressure of survival was also stopped in 2020. The host Li Jing also put more energy on the live broadcast. One year after stopping the broadcast, the show announced the upgrade and returning in 2021, but the launch platform was on Douyin. If a reality show and other programs are squeezing the interview programs, it is a market share -based competition. The emergence of short videos is a direct destruction and reshaping for interview programs.
In fact, not only the interview programs, the short video has a great impact on the entire entertainment industry. The video from 15 seconds to 1 minute came from, completely changing the audience's receiving habits. In -depth interview programs that need to be calmed down, become direct victims, and even become golden sentences. They often pick up the interviewees' words and spread on the short video platform in a simple and rude way.
From the perspective of content, the audience seems to be able to obtain nutrients from previous interview programs, and the discourse mode of interviews mainly from top -down and teaching -based interviews has begun to fail.
Picture source "Very Quiet Distance" Weibo
Therefore, a group of traditional interview programs were lost, and in the new media environment and the times, a number of new interview programs began to grow quietly.
Typical representative is the "Liangzi Interview Record", which is an interview program that grows completely in the media era, telling the story of contemporary young people. These stories are neither news nor hot, but they connect some people to resonate. In addition, the "Visible for Three Days" with the strong and subjective expression of the host shows a more tension communication, and the "Thirteen Invitations" departed from the "prejudice" still maintain a strong vitality in the short video era.
The "DV Plan" has completed a new escape in the basis of these programs. This breakthrough is first reflected in the form. The complicated production team is removed. There is no professional lighting, no professional camera, only a simple DV, and even the interview with the guests, which is done by Jiang Sida alone.
Secondly, from the content of the content, Jiang Sida, who has always challenged the discourse mode of the interview program, is even more bold in the DV Plan. This bold is not the boldness of the guests, but the emphasis on personality. In the show, Jiang Sida's dialogue with the guests concentrated on the inner discussion. Even those tangled, twisted, unpleasant moods were unavoidable.
In the first issue of "The small and important existence of Zhang Benyu", Jiang Sida and Zhang Benyu talked about the changes in the face of the epidemic, Jiang Sida shared his own life -disorderly, fearful, weak, and bluntly said, "I'm panicked. I don't know how to live their own life. "Their exchanges were not based on a strict outline, but about the uneasiness brought by the epidemic, the boring of the previous work, and the stranger who had met in the tavern. Most of the time, they seem to be talking about "nothing to itch". When talking about the actor's sense of substitution, Zhang Benyu was very frank: Although he was very invested, he could actually feel that he was at a shooting scene at the end of the shooting.
Picture source "DV Plan" program
Their dialogue did not rise value, nor did they talk too much sacred and beautiful expectations, but they resonated deeply in front of the screen, aroused the emotions that could not be exported deep in their hearts.
In short, the minimalist production of the DV Plan and the significant presentation of the inner shows, there are almost no similar in the same type of programs. This is a brand new attempt and an adventure attempt, but from the perspective of effect, this is a successful attempt.
Picture source "DV Plan" Douban comment
Although these programs are different, they also show the trend of interview programs under some short video eras.
On the one hand, the way of conversation is more stylish.
Regarding the style of talks, what I have to mention is the interview with Yi Lizai, and the initial interview content is also on the short video platform. For example, in the derivative interview program "Definition" of "Sister who Broken Wind and Waves,", in the face of the sisters who even have the unsure of the show group, Yi Lidai maintains a consistent style, and the question is not mercy.
On the other hand, the perspective is more concerned about amateur.
In the past, most of the interview programs focused on celebrities and elites. With the success of the "Liangzi Interview Category", more and more interviews attacked the microphone to ordinary people and began to find a new story "Blue Ocean."
In the short video era, the interview program completed a thorough transformation. Although the initial "blowout" prosperity has not appeared, the topic of these programs in the public opinion field has also proved that it has gradually touched the pulse of the public and explored the more suitable path.
Picture source "Definition" program
In the era of changing the same day, the "changes" and "unchanged" of interview programs
From the initial TV media to the rise of online media, to the booming of the media era. The interview program has completed the transformation and transformation again and again, adapted to the medium of rapid evolution, and continuously adapted to the public's needs for content in different times. But at the same time, it also retains the core value of the content, and continues to bring different emotional resonance to the public.
Over the years, from the interpretation of news current affairs to the stories of celebrities to ordinary workers, the content of the interview program is changing. From the serious studio to the relaxed but exquisite natural life scene, then to the rough and casual simple life scene, the form of interview programs is changing. From the top -down output of the elite to the emotional excitation of ordinary individuals led by the public, the words of interview programs are changing. Regardless of how the times change, the public's demand for values will not change, especially in the face of this era of information explosion, short video popularity, and uncertain environment, people need more valuable, authentic, and deep thinking and exchanges.
The "DV Plan" can attract some audiences based on this, because although the program emphasizes individuals, because it is real enough, it is different from previous interview programs that always output some "value finished products". The cognitive process, not the result, can allow the audience to follow the show to participate in thinking.
For example, in "Xiu Jiu's" Love Innocentta ", Jiang Sida and Xiu Jiu talked about their emotional experience. Xiu Jiu did not pick himself out of the problem. Frequent, "Hate him feels good." Talking about different experiences, when everyone thinks that with the first emotional experience of failure, they can see some problems. However, Xiu Jiu was in another struggle, willing to "be scum", and also admitted to maintaining his inner pride by admitting that he was admitted to PUA.
Picture source "DV Plan" program
This private, real, and awkward state is like yourself or friends around him. Instead, it can guide the audience to participate in the conversation of the guests and take the initiative to complete self -thinking.
Faced with the turmoil of the times and the media, Yang Lan said at a certain interview: "I feel that" return "will appear in the future, return to the content itself, and a more mature media society. , But at a certain time, people will return to reason. "
Picture source "DV Plan" program
As the darling of the mainstream media, although the interview program seeks the way to survive again and again, it has never been abandoned. Because the value of the interview program has never disappeared, it only affects the audience in different ways. In the future, interview programs that are more authentic and pay attention to the specific individuals in the times and can cause thinking and cognitive participation will also emit greater value.
Just as Yang Lan said, "In addition to fun and lively things, you need some thoughts and insights. Just like under the wind and waves, there are still precipitation and foundation on the bottom of the sea. After lively, you will slowly return to common sense."
No. 1 conclusion
The interview program of the TV media brought in -depth thinking and multiple values to the audience, and opened the door to the new world. Interview programs in the era of online media lead the audience out of the studio, or give the audience psychological comfort to the exquisite life scene or in a beautiful natural environment. The interview programs in the media era lead the audience to find their inner power to resist the uncertainty of the environment with their own certainty.
Throughout the twenty years of interview programs in the torrent of the times, although the form is changing, content is changing, and discourse is changing. However, the core value has never been shaken, but instead precipitate experience and connect the emotions of the times again and again, showing different vitality in different environments and providing new value. The emergence of programs such as "DV Plan" has not yet covered more wide audiences, but many many individuals still resonate with them.
- END -
"Hurrying Youth" hit: Li Jiahang and Deng Jiajia interpret "fast forward" life
Light happiness with struggle and gain growth in youth. The young people in this s...
[Culture and Political] Water Tune Song · Ji Ji Hezheng County 2022 Song Mingyan Flower Boxing Grand Prix
Water -tuning songJihe Zheng County 2022Author: Wu ZhengquanSongmingyan Huaerri Si...