There is no variety show MC

Yang Di became the "Variety Brother" of the current entertainment. In response to this title, he has performed very humblely in the recent interview with Yangcheng Evening News, bluntly, "there is no so -called variety coffee ranking" and "just I have made a variety show a lot." The audience is indeed more and more likely to see him in the variety show: the forefoot is staying in the "Meng Discovery 2", "Informal talks 7", and the back foot went to the new season "Run" and "The Life I Longing". , And a "Pickup Bar Food Tour" is under recording.

Yang Di and informal talks

However, the cooked noodles in the variety show seem to be more and more solidified. Two years ago, Poisonous Eyes (ID: DOMOREDUMUMOU) lamented the lack of internal entertainment variety coffee, and two years later, the audience saw the same group of people who inserted the other in the show. The variety show MC is not good: after the actors, singers, and short video bloggers are increasingly entering the variety video studio, they need to have such a role to control the rhythm of the audience, add laughter in the right place, or After seeing it, you can collect it, choose to enter the next link. For the variety shows where traffic is declining and the national explosive models are becoming more and more difficult to birth, how to make the content itself is more interesting, which is the direction that the variety team needs to work long for a long time -and the role of the variety show MC may be infinitely close to the infinite approach to infinitely close to Lead the content to the "interesting" person.

Reality show requires MC

MC is an indispensable role in variety shows, but in fact, the meaning of these two letters is quite broad. One is that MC refers to "Microphone Controller", that is, "people who control the microphone", which means that "MC" can refer to rap singers and anchors, but also the field control of the field. In the variety show, in a broad sense, the "MC" in the context of Japan and South Korea refers to all resident guests in the show. If you want to narrow this meaning, "MC" is a variety show coffee who is familiar with the variety records and is extremely good at making the program effect. In Han Jun, such characters are Liu Zaishi, Jiang Hudong, Li Xiugen, who are very high in national, and Wu Zongxian in Taiwan variety shows, and the familiar noodles of "Kangxi is here".

Little S in "Kangxi is here"

The lack of talents in the field of MC is a common issue. The television just became popular nationwide in the early 1990s. For TV stations at the time, compared with "variety shows", their TV shows should be called "entertainment columns". The Variety View View in March 1990 was the representative of the entertainment column during this period. From the perspective of the type of program, it is more like a gala party -sketch, dance, and cross talk are the contents of the show on the stage. The classic sketches were well received on the Spring Festival Gala after being praised in this show. Under this design, the programs such as sketches and cross talk each assume the responsibility of the audience with a complete laughter. There are complete Taiwan -based arrangements between all programs. When MC is more, you only need to bear the work of the report to connect all the programs. Recording and smoothly according to the Taiwanese book. After that, the entertainment nature of variety shows has been strengthened, and the content has also increased from the original popular science and answers to more game links. "Happy Camp" is the representative of this period. Although it is still a guest interview gaming show in the shed, the "Happy Family" already has a complete personality in the recording of the show, which can allow the audience to feel everyone through the program to feel everyone through the program. Charm.

"happy family"

The recording experience of Zhou Geng's variety show, coupled with the high ratings of "Happy Camp", made the host of the "Happy Family" a national variety MC. Wang Zhengyu, the director of "Living for Life", once highly evaluated He Yan: "He can reach a live director team!" Wait until the Korean comprehensive model has been fully introduced to the Mainland, the concept of "reality show" has risen, and variety shows from video studios to the outer land. While increasing recording, the lineup becomes luxurious, and the uncertainty on the scene is also increasing. The traditional entertainment column will be recorded according to the stage according to the Taiwan book, and the reality shows the "real". The show must show the character's personality characteristics to the audience, but it cannot be boring and embarrassing. MC in the field.

He Yan in "The Life I Longing"

This requirement for variety MC is also increasing. MC's ability needs to be very diverse. The well -known variety producer Wang Weizhong said: "A good Gagman, you will be able to insert a scripture, you will tease and shake the burden. When reading poems, you must be harmonious. The important thing is that you will be improvised, you will look at words. When you speak, you should talk when you talk. You need to know a lot, but you have to entertain everyone in a very simple way ... "

Why is there no MC in Inner Entertainment?

In Tencent's selection of Gagman's show, He Yan mentioned in front of the show: "When you want to make a show, there are not many people you can think of. The big coffee that can be invited will decide what this show looks like. "But in fact, the lack of the current situation of MC is not related to the development of the mainland variety shows. When talking about the current situation of MC's lack, the variety director Miao Miao believes that there are two reasons why the current situation is caused: one is that MC is not respected and valued, and the other is the variety show in the Mainland, and it also lacks MC's cultivation soil. The context of "Variety Coffee" in entertainment is more like a "taunt" for actors and singers. Bai Jingting became popular because of "Star Detective", but the performance in the TV series was not outstanding at the time. Many netizens pointed out as "variety show coffee". In 2019, Wang Jiaer said at his birthday party that he was wearing a hat for a long time, and he choked at a time: "When I saw it, I said. Let them see my stage to listen to my music. "Bai Jingting responded to" variety show coffee "

What's more, the success of star reality shows such as "Where's Dad" and "Running Brothers" proves the possibility of film and television actors entering the variety show: they have accumulated popularity through film and television works, and they rarely expose their lives to the public. The audience is right. His true personality is naturally curious. At that time, it was also the golden age of internal entertainment traffic. A traffic star with a large amount of fans could become the guarantee of ratings and business value. Naturally, there is no need to invite variety MCs with insufficient popularity for the effect of the program. Miao Miao told the poisonous eyes that the consideration of the consideration of the variety show guests was the basis and traffic on the one hand, and on the other hand, the "coffee" based on nationality and word of mouth. Funny variety coffees such as Yang Di, the film pay is still the "mid -range" standard. MC is not considered a profession, and even in the hearts of many variety guests, it is just a means of "curve saving the country". Shen Teng has his own movie and comedy career. Guo Qilin wants to talk about cross talks and acting. "Serious Gaga" players Ham Na Lisa and Xu Tianqi are also singers who accidentally embark on the road of comedian. Who wants to save the country with a funny curve? "

Hama Lisa: "I just want to sing"

On the other hand, it can be used to accumulate the experience of MC to accumulate program experience, which is also decreasing sharply. Mainland variety shows largely depend on the brand's title and sponsorship, which means that during the planning stage, the program must consider statement of income and business monetization. Kuku Kuang Siyu, who has done the "Flower Flower" series, mentioned in the interview that compared with the difference between Taiwan variety shows that it is important to look good in a variety show, but in the context of the mainland, it is not the only indicator of judging. This means that when facing the brand, variety production companies and platforms still need to be the most important solution that can guarantee income. MC newcomers with low popularity and potential MC are almost extravagant in multiple programs. In addition, the choice in front of MC candidates has become more and more. Before boarding the "Chinese Talent Show", Yang Di became popular on the Internet by shooting funny videos. At that time, this type of online celebrities failed to hatch a complete commercial mechanism. However, the short video industry at the moment is not the same as it used to be today. The road can be left.

Yang Di performed on "Chinese Talent Show"

Yang Di performed in "Chinese Talent Show" and Li Xueqin, who has often appeared in variety shows in the near future, became popular with the "Talk Show Conference" players. Now that such amateurs have stepped into the entertainment industry's "face brushing" show, it is rare.

How to fill in the mc pit?

With the bubbles of the traffic, the wind direction of the entertainment industry in the Mainland has quietly changed. The traffic star is no longer considered to support a program, and the frequent "collapse" incident also makes them not so "safe", let alone the guidance of the slogan of reducing costs and efficiency, inviting a large number of stars to invite a large number of stars to look cost -effective not tall. Career MCs with relatively low film remuneration and good variety effects have become the most stable people in the industry's cold wave. However, when the variety shows were calling them, the variety MCs were also "lack of surgery." Some actors with good effects will be relatively cautious because they are afraid of affecting the image of film and television drama. The MCs who were not in the variety show were also difficult to undertake the recording of multiple programs at the same time. For example, Shen Teng, who recently ran the roadshow of "Lone Moon", has almost only the "Ace to Ace" series in the Supreme Program in recent years.

Shen Teng's "Ace to Ace"

The cultivation of variety MC is required, but the needs of the variety market are imminent. Two years ago, "Serious Gaga" realized this problem and set up a variety showcase draft, but in the end, the popularity of the show was not prominent that year, and the players failed to make enough fame. Miao Miao provides a general "solution": "Find a high -profile performing arts circle as the town field, with a variety of experience and variety effects with a variety of experience." Brand sponsors need the top -level design of the program. In the case of MC candidates who are not high enough, big coffee artists can better lay the tone of the program and endorse the temperament required for the brand. "Fifty kilometers of Taohuawu 2" is equipped with three artists who are good at connecting stalks and active atmosphere, and letting Song Dandan, a highly aware and qualified industry predecessor, is a more classic guest candidate. Configuration. Susimo Yoko, Wang Suzhen, Li Xueqin

At the same time, the lovers who did not sing the dancing stage and wanted to expand their popularity have become the types that many show groups are more inclined to choose from. Some Aidou's own image is not so in line with acting, and it is also a secure choice to transform into a variety artist. Kim Heechul, the Korean Super Junior group, is one of the resident MCs of JTBC TV "The Brother Knowing Brother". This type of love beans comes with fan traffic, so as not to let the brand's question when attracting investment, it is easier to harvest the opportunity to experience in multiple variety shows. Former members of Nine Percent Huang Minghao, they often "string" in various variety shows. One of the idols. Another popular solution in recent years is to completely make the show into a "acquaintance variety show". Artists who are unfamiliar with variety shows and are not good at socializing, it is difficult to open themselves and produce program results without professional MC, but if you have a long -term relationship in life, you will always show people's hearts when you appear on variety shows. The details of the "Divorce Variety" "Goodbye Lover" is behind the success of several years of life between guests. The typical example of such programs is the "Dark Horse" "Welcome to Mushroom House" in the first half of this year. Choose the 07th "Fast Man" player as a guest. The friendship foundation that has been more than ten years is naturally well -received. The 0713 "Regiment", "Regarding the Regulations", also launched, and also harvested 9.5 Douban high scores without a professional MC.

"Happy Starting"

In the environment of various variety shows that reduce costs, micro -variety shows, derivative variety shows and other attempts seem to be more likely to become a stage for new MC people to "practice" accumulation experience. Qi Sijun, the newcomer of Mango TV, has gained fans because of his performance in "Star Detective" derivative show "Detective Academy" -compared to the first reality show "picking beams", perhaps from this kind of " Small "programs gradually accumulating experience is a better choice. Instead of manufacturing S -Class variety shows, internal entertainment needs to create more S -class variety MCs.

Reference materials:

1. In your circle, "Taiwan variety industry in the north of the industry is collectively cold: why Cai Kangyong's small S is in combination with love"

2. Your circle, "They are convened, study a learning how to make people laugh"

3. Entertainment, "Yang Di, Chen Handian's proesence: Gagman is not the" green leaves "of variety shows, but the" heart "of the show"

4. Yangcheng Evening News, "Yang Di: Carefully be a" variety show ", do not have to chase the" actor dream ""

5. Entertainment Business Observation, "Variety Coffee Draft Collectively Flutter the Street, why don't the audience buy it? "

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