Popular Film Hundred Flowers Awards: Light and Shadow Dreams of 60 Care Hundred Flowers Blooming in the New Era

Xinhua News Agency, Wuhan, July 28th. Question: Popular Movie Hundred Flowers Awards: Light and Shadow Dreams of 60 Hundreds of Flowers Blooming in a new era

Xinhua News Agency reporters Wang Peng, Yu Yan, Xiong Xianghe

From the 28th to 30th, the 36th Volkswagen Film Awards Awards Ceremony series was held in Wuhan, Hubei.

Founded in 1962, the Popular Film Awards have gone through 60 years. Over the past 60 years, many Baihua Awards have won the fate of the people and reflected the changes of the times, and the solid steps of engraving Chinese filmmakers and the times have shown the magnificent prospects of the continuous development of my country's film industry.

Express the great creation of the people

The people's nature has always been a distinctive characteristic of the Baihua Award.

Judging from the selection method, the Baihua Awards were originally voted by the audience to send the votes to the "Popular Film" magazine. Today, 101 finals from all over the country and various industries vote on the spot to select major awards. The Baihua Award has always been regarded as the "audience award" of Chinese films.

Over the past 60 years, the Baihua Award has adhered to the policy of "hundreds of flowers and hundreds of schools", and insisted on reflecting the audience's evaluation and preference for movies. Movie themes, stories, and performances all met the public aesthetic demands. Created videos.

In 1962, the "Red Lady Army" directed by Xie Jin won the best story film award for the first Popular Film Awards, and Zhu Xijuan won the Best Actress Award for the classic role played by Wu Qionghua played in the film. Since then, from "Little Flowers", "Lushan Love", "Red Sorghum", "New Year", and "My Father and Mother" and "Zhang Side", many films that express the story of the people who are full of enthusiasm stand out from the selection of the Baihua Awards and harvest. honor.

From the perspective of the professor of the School of Art of Wuhan University, from the Baihua Award nomination and winning film, we can taste the bright "people" background. Especially in the new era, after the main theme film absorbs market elements, it has given birth to a huge influential commercial blockbuster. Films such as "War Wolf 2" and "Changjin Lake" also obtained the double harvest of the box office and word of mouth with the public recognition.

"The process of industrialization of Chinese film is continuously deepened, film production is more open, film distribution and screening have become important parts of the film industry chain. '. "Meng Jun said.

Describe positive and upward style style

As an important branch of my country's literature and art, film art has left a vivid footnote for different eras.

The Baihua Award has been all the way since the 1960s, accompanied by the development of our society, has always spoke for the times, and assumes its due social responsibility.

60 -shining story, patriotism is the theme of the Baihua Award -"Sun Yat -sen", "The Founding of the Ceremony" and "Zhou Enlai" is a praise of the great characters. , "Red Sea Action" and "Heroes of Fire" tells the heroic deeds of bloody youths.

With the development of economic and social development, the characteristics of the Baihua Awards nominated films are more prominent and the story of the times is more three -dimensional. "33 Days of Love" and "Charlotte Trouble" increase comedy elements, and use humorous teasing techniques to tell the sweetness and bitterness of ordinary people; "I'm Not the Medicine God" focuses on the fate of the little people and reflect on the pain points of social pain; "Wandering Earth" shows domestic science fiction Important breakthroughs ...

Every lifelike character is imprinted with the mark of the times, and each excellent film work is complex with the current style of the times.

"From the story of the heroes to the ordinary and struggle of the little people, people from all walks of life may become the protagonist of the movie." Xu Zihao, director of "post -90s" and one of the screenwriters of "Chinatown Detective 3", believes that good works need to need Starting from reality, resonance with the times as the times can make Chinese stories more exciting.

Reflect the magnificent prospects of film development

The nomination list of the 36th Volkswagen Film Awards was announced recently.

Looking at the five nominated films, they jointly described the vivid pictures of the Chinese film markets- "Changjin Lake" to show the strong strength of my country's film industry. "Hello, Li Huanying" tells the warmth of mother love, "Miracle and Stupid Child" presents ordinary ordinary people The story of a person's struggle, "Send You A Little Red Flower" focuses on the confusion and growth of teenagers, and "Chinese Doctor" shows the masses of the new crown pneumonia.

After 60 years of Baihua Award, through the guidance of nominations, awards and related activities, it has promoted the continuous expansion of the film market and continuously enriched the type of film.

In 2006, the Best Flower Award was added to the best newcomer award. In 2012, the best screenwriter award was resumed. More outstanding newcomers and excellent screenwriters were able to stand on the stage and become the focus.

During the 2020 Chinese Golden Rooster Hundred Flower Film Festival and the 35th Popular Film Baihua Award, the Science Fiction Forum was set up to help filmmakers more possibilities for creating science fiction movies.

This year's Baihua Awards Ceremony Series will also host the film industry summit forum, inviting representatives and industrial experts to discuss the development opportunities of the Chinese film industry, film and television technology progress, and the transformation of business formats.

"From gathered filmmakers, reward creation, set up film festivals, to carry out academic forums, encourage contention, a bridge of communication between the value orientation of the rapidly developing film market and literary and artistic works." Deputy Dean Zhang Zongwei said.

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