"2021 China Overseas Network Communication Power Construction Report" released

The "2021 China Overseas Network Communication Report" jointly released by Beijing Normal University's New Media Communication Research Center, China Daily, Guangming.com and other jointly published in June 2022 was published and released. The "Report" shows that in all 301 prefecture -level cities (autonomous prefectures, regions, alliances) overseas network communication comprehensive index distribution, Zhangjiajie City ranks second. Among them, Twitter and Tiktok's communication index are ranked first in ordinary prefecture -level cities.

Photo by Zhang Mingtao

The "Report" selects 4 online platforms including Google, Twitter, YouTube, and TIKTOK as data sources. Calculate 337 mainland cities in China (excluding my country, Macao and Taiwan, and 301 prefecture -level cities in my country) according to the indicators of different platforms). Comprehensive Index. In 2021, Zhangjiajie's overseas network communication power was comprehensively ranked 26th. 301 prefecture -level city overseas network communication comprehensive index ranked second.

Zhou Jianxin Photo

In 2021, Zhangjiajie's Twitter's communication index ranked first in ordinary prefecture -level cities. Judging from the tweets released by Twitter, most of the content shows the well -known attractions in Zhangjiajie, such as Tianmen Cave, Tianmen Plancelona, ​​Bailong Ladder, Tujia Waterwheel, etc. From the perspective of foreign propaganda strategies, Zhangjiajie City is good at using the familiar elements of foreign countries to carry out communication activities. For example, after the broadcast of "Avatar", the publicity of "Pandora is far away, Zhangjiajie is very close" left a deep impression on foreign netizens.

Photo by Wu Yongbing

In 2021, in the TIKTOK spreading power index ranking, Zhangjiajie City ranked first in ordinary prefecture -level cities. Video on the TIKTOK platform mainly presented the characteristics of landscapes with "Zhangjiajie" as the core content, emotional transmission factor, and ordinary users as the main body. Data show that Tianmen Mountain's Xiong Shanfeng, glass plank, ultra -high straight ladder, and wild monkeys are the main video symbols, which successfully attracted a large number of users' interaction.

- END -