Short video version of the correct use of enrollment chapters

The enrollment of colleges and universities played flowers in the short video market.

Author | Cola

What is the combination of short video and enrollment?

Summer vacation is a popular period of enrollment in colleges and universities, and this boom is now flushing to short videos.

Yunnan Agricultural University Ding's selfie enrollment connected to the hot search, the official recruitment of the official enrollment of Nanyang Teachers College broke 1.7 million likes ...

Picture source: Douyin

Compared with the printing on the paper page, the enrollment seal uses the short video fragmented, small, beautiful, and high -interaction Dongfeng to realize the one -way sipping and turning to a two -way discussion.

Turn off the lights, daily life, daily dormitory, male goddess ... Students in the carnival of participation, imitation, and transcendence, deconstruct the authority of colleges and universities, shaped the admissions of the admissions in short videos.

Passion, stalks, stalks, stalks, stalks ... The official passion of colleges and universities ended, and the people's brushstrokes distributed high -profile digital business cards.

After the gesture dance in various universities and the backbone, the enrollment chapters in the short video collection have intensified. Under the shaking, the electronic media ecology of the enrollment is gradually forming.

Admissions from colleges and universities, "花" out of tricks

The college enrollment on the short video platform follows the online red road of face value, topics, and IP. As a high cost -effective propaganda method, the face value is the first time that it has become a collection of enrollment of college media.

The popularity of university gesture dances is evident. A handsome photo of a handsome guy of Tsinghua University was praised by 1.878 million, while the handsome handsome guys of colleges and universities have earned sufficient traffic after dancing and singing skills.

Regardless of whether it is a fledgling or planning, the dividend of the face -to -face economy is a copy of the number of reclaimed roads for everyone.

However, whether it is a gender topic caused by the use of women as a flow password and a gesture dance after the gesture dance of Henan University of Technology. Writing method of the Boundary Admissions.

Picture source: Douyin

The risk of faults should not be ignored to colleges and universities. The topic of the topic, as a long -lasting tactics of high returns, is attracting colleges and universities to pits.

Universities with academic ivory tower are synonymous, mixed in Douyin, with a secular sense of "academic temperament", that is, this sinking makes it easier for colleges and universities to get attention in the casino.

Nanyang Teachers College faced the head of the official emblem and raised the hot review in the comment areas of various popular videos. Children who have been underage and puppies with fun and funny puppies are difficult to escape the enrollment network of Nanyang Teachers College. In addition to being familiar with netizens, he also interviewed himself and reported news about the enrollment skills of various ways.

Picture source: Douyin

Not only did the "downtown" go to the west, the official Nanyang Normal University also broke through private messages. On its homepage, a video was released by netizens with "sesame divisions" too high to release pigeons. Put the official stupid person directly.

Picture source: Douyin

This official "low posture", with a "high education" with a very popular sense of net feel, has successfully mixed up among the officials, and also rides in the universities.

Alas, it is the best shortcut for universities with its own popularity.

In addition to being happy in the public domain, you can also see when you walk into the homepage of Nanyang Teachers College: potato special effects, funny dubbing and funny copywriting, and popular topics are used to interact with netizens. Private domain flow has controlled users to reserve and transform into enrollment rates.

The school can be described as the best way to write a briefing for enrollment.

The enrollment chapter in the short video industry is not only written by the university. As a high -level means to benefit from both parties, it will supplement the receiving experience of the enrollment chapter.

As a graduate of Peking University's new graduate graduate students, Wool Moon has successfully transformed into a short video blogger by the Peking University. His homepage contains a large number of North, and his puppets have always been straightforward and Versailles.

Starting from a short video that shouted that I was going to Peking University but took out the student certificate of Peking University, the woolen month named "King of Peking University" smelled the flow password. After the creative route, the Bei University student ID runs through the player.

Picture source: Douyin

In addition to 动, it also actively creates stalks. Various network heat sinks and popular topics are the objects he started: among the bloggers who take stock of funny women who take stocks, there is no wool moon, and he actively sends videos to express doubts. Some of them were successfully on the list; during the Winter Olympics, Bird's Nest, Bingdun, Xue Rong Rong, and Gu Ailing were all stunned ... it would be a cricket, it is undoubtedly his traffic password.

Picture source: Douyin

代, is the strongest resonance of a two -way endorsement for the bilateral endorsement of colleges and universities.

While netizens joked that he was "subtracted" for Peking University's enrollment, Peking University and Wool Moon also completed the binding.

From time to time, Peking University, which was pulled out from time to time, seemed to be "used" in the video of wool moon, but it is not difficult to find that the propaganda of Wool Moon to Peking University is the reverse publicity of the cafeteria, dormitories, and facilities.

The spokespersons bound to famous schools are Peking University Wool Moon and Zhejiang University Chen Xian. These school tyrants use the campus scene as their own creative background. From the endorsement of the school to the endorsement of the school, it is the best spokesperson for these famous schools to move to the Internet celebrity. In order to give full play to the wisdom, the use of the media environment, output flexible academic use and peculiar academic accomplishment, so that the enrollment chapters of famous schools are more exciting. Picture source: Douyin

From a blogger video of a well -known university and an interesting soul, netizens actually felt the open campus atmosphere and diverse and wise academic environment of the highest school.

The short video brings not only the power of sound, but also the channel for receiving echoing and completing resonance.

The enrollment of colleges and universities, because of the feedback of the buyer show, drafs more customers' purchase or collection.

Borrowing "stalks" to work, removing charm and rebirth

#This is no more useful than the recruitment seal#,#有#,#reverse admissions chapter#... Student fancy play stalks, which are divided into the enrollment chapter of the alma mater to increase the number of pages.

Picture source: Douyin

"What breaks the school, there are fans and air conditioners, and it is cold." This Versailles -style speech appeared in the mouth of the students who seemed to be complaining;

"Buddy, have you ever been on XXX University?" The student turned into a goods anchor, took the student ID, and said a school highlight, from the golden sentence in the Soviet 6 live broadcast, spirit and grounded, and cooperated with the brainwashing movements of duck, directly putting it directly, directly putting it directly to the brainwashing movements of the duck. The alma mater sells a new height;

"I want! I want! I want!" The childhood Wangwang advertisement was also admitted to the netizen P notice, and the second cut into a school promotional advertisement;

Picture source: Douyin

"I am from Yunnan" derivatives were used to show the school for college students who were divided into schools ...

Students' water -type is selling for the school, not only adding a lottery to prestigious schools, but also a large number of universal universities.

Stalk is not only a magic weapon created by students, but also a tool for the school to be grounded and popular.

Compared to the introduction of school facilities with Versailles, and relying on hatred, self -exposure stalk effects are obviously better.

Yunnan Agricultural University's self -portrait enrollment praised millions, even Douyin's hot list and Weibo hot search, and the number of views on station B has exceeded one million, and even Xinhuanet and People's Daily have reported.

While introducing "we really don't need to dig land every day", while letting the a little bit of the cultivated land behind me, Ding Ding was seriously enrolled for the school. I asked the brother to take a serious video on the personal account, but it was threatened by netizens.

Picture source: Douyin

Interaction between schools and students, Yunnan Agricultural University's success has aroused continuous attention from netizens.

In the end, the school can only rush to make a group of handsome men and beautiful women to remedy, and even the official work ended in person. So far, Yunnan Agricultural University has been completely out. I know three universities: Tsinghua, Peking University, Yunnan Agriculture.

Picture source: Douyin

This kind of hawk -catching chicken -style operation that has a different approach, the counterclinefront, is obviously better than using the face value as a facade, and can gain the effect of from 0 to 1. Reverse enrollment.

Although the student UGC drainage takes effect, the officials and students' recruitment, reception, circulation, and combined fist are the new enrollment ecosystem in the atmosphere.

The school and students have been separated from the exchanges of academic fields, and have no grade and non -taboo response and interaction in the casino. It is a zero -distance and equal online campus that cannot be created by serious aerial promotional videos.

Under the strong attributes of short videos, colleges and universities also look for their own tone: transform serious styles, transform discourse methods, and enhance social attributes.

Academic and entertainment, reputation and traffic are getting rid of mutual reprimation in the stalks, stalks, and stalks.

The university ended, not the altar

Recruiting students on Douyin and other short video apps, "popularity" is equivalent to "close people."

The serious and lively contrast is a natural shortcut for colleges and universities in the short video industry.

The academic heritage of colleges and universities is to rely on knowledge to pile up instead of operating propaganda. Propaganda to institutions is never a means of work.

But no matter how many enrollment videos of handsome men and beautiful women, netizens just watch a joy, but they are not doing their jobs. In fact, they also reveal the truth that both sides understand:

Although beautiful women are attractive, more students choose to apply for the exam are not guided by beauty. The target users of the school's enrollment are still those who consider applying for comprehensive factors such as scores, strength, and environment.

And colleges and universities work hard not only to expand their reputation and swipe, but more are a way of transition to talk to students from the imprisonment of higher education institutions.

It is not difficult to find through the enrollment chapter posted by the student. Compared with the usual information of enrollment, such as the school ’s opening of curriculum, application conditions, applications, and contact information, etc. The ratio of men and women, quantity of cafeteria, school flowers.

From this point of view, what netizens want to see in Douyin are not how exaggerated the official is, but how real it is.

Just as Ding Ding, who helped Yunnan Agricultural University out of the circle, with the alternative campus scene, the simple student image, the poor monologue and dialogue, the naked appearance of the most authentic and natural appearance of the Agricultural University will inevitably "dismiss" some students. But I have to say that success is happy, and has won a place for agriculture, an unsighting professional under the popular majors such as computers and finance. Picture source: Douyin

It is true that increasing the application rate through entertainment can only be the auxiliary role of deepening impression, not a decisive role.

Under the official videos of colleges and universities, other universities and universities have the same imitation and creation of the group building and the imitation creation of scrambling. However, colleges and universities cannot just apply for the exam.

The entertainment knocking door is finally knocked on academic and professional doors.

They don't want to see colleges and academic backgrounds, but they want to confirm how much college is worth applying.

Universities officially place the academic temperament of the self -confidence, personality, and connotation of higher education institutions at the front desk. It is an advanced book for enrollment on the short video platform, and it is also more successful than pursuing the application rate.

The image of the people shaped by the popularity and flow of flow is just a section of colleges and universities, but this slice is also a business card of colleges.

Real power and hard conditions are the precise orientation of students who choose to apply for the exam. The accumulation of college reputation can also be rendered by entertainment methods.

The academic temperament shell can be stalks, can be rely on, can rely on the official ending, or allow students to work.

It's just that the dividend of the short video is to chase traffic as the nature. The purity of academic purity will inevitably flow the muddy water of entertainment, but whether it is the target of the propaganda method, or the over -ignition upper body incited by the marketing number, the academicity of colleges and universities is in the casino of short videos. You can retreat behind the scenes, and you cannot leave the seat.

No. 1 conclusion

The short video brings to the school is a platform that displays three -dimensional surface.

In addition to academics, there are still six pence we pursuing. When the dialogue between schools and students has less official level obstacles, and most of them are pursuing a little stars in the moon.

Behind entertainment, it should be academic endorsements and cultural self -confidence in colleges and universities.

Universities with their own flow passwords are enrolled in Douyin. They must be grounded and reputable.

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