Twenty years, TA's "Pioneer" is still unprecedented

Author:Peach Tao Movie Time:2022.08.03

Another year. FIRST.

In July, Xining is the starting point of many filmmakers. Here you will always see many strange faces, and maybe, maybe some people will become the backbone of the industry in the future. The works of these new directors are not necessarily mature, but they always have a strong desire for expression and distinctive style. It seems that these young directors care more about the freedom of creative nature and break through the bearing innovation.

In this way, FIRST is actually more like a laboratory than the arena. It represents the youngest side of the current Chinese film creation, and it also allows us to see the polyness and possibility of Chinese young creators.

As a film exhibition itself, First also maintains a state of growth. It has been seeking changes and finding a pioneering and more positive attitude to intervene in the current Chinese youth film industry to promote the industry's ecological cycle.

This year's First has a new action.

It and BMW jointly set up and award the "Award of Pioneering". In the shortlisted short films of this film festival, it is concerned about making vanguard exploration in the form of aesthetic form, author expression and narrative expansion.

"Pioneer Creation honor" will select a live -action work and an animated work to award the honor.

To this end, BMW also specially invited three independent judges Liu Jian, Wanma Caiman and Zhang Junning to form an independent jury to conduct in -depth observation of shortlisted works.

Among them, the "Big World" directed by Liu Jian has received a number of nominations in Berlin and Golden Horse Film Festival.

Director Wanma Caidan is one of the most watched Tibetan film directors in the international film industry. He has also been engaged in literary creation for many years. Many collections of Tibetan Chinese novels have won literary awards.

And the actor Zhang Junning, let alone let's introduce more.

From the composition of the jury itself, you can feel the multiple creative perspective and pioneer creative consciousness advocated by the "Pioneer Creation honor". It does not only focus on a film, but injects a professional perspective from different dimensions, and has also shaped a more authoritative and diverse evaluation system.

The most important annotation of "Pioneer Creation honor" is obviously the word pioneer.

Regardless of the form and content, the 22 short films shortlisted by the main units have conducted multiple dimensions of the experimental and audiovisual language review boundaries of images.

In terms of content themes, these works show rich imagination and concern. Personal growth, intimacy, public issues, and struggle for foreign countries have become the cross -section of attention.

In the form of a pseudo -documentaries, "Blessings" recorded the embarrassing process of her daughter's "blessing" when shooting a wedding "blessing" for her mother. Escape with reality.

"Little Adults" directed by the desert is a cruel story about campus bullying, and it is also a fairy taver reflection on the relationship between individuals and collectives.

In "Shen Wei's Ophelia", a 10 -year -old boy secretly dreamed of putting on a pair of white stockings. Behind the seemingly bold gender awareness, behind the sorrow, anxiety and confusion of childhood.

In terms of form, these works broke the tradition, and various forms such as fixed animation, pseudo documentary, and interface narrative have appeared.

"Female" director Zhou Shengzhang, once again brought an imaginative work, "Perfect City: Mom" combined three -dimensional animation with the fixed animation, wrapped the dark narrative core with the magnificent style of painting, and spy people, civilization and civilization, and Confrontation and fusion between hallucinations.

"Bad Tudou" uses the form of comic news broadcast to reflect the overwhelming information and overwhelming pictures. In the end, the public in the past, the public's disregard of the facts itself.

"Spring equinox" is a monster notes of Chinese style animation. With the visual image of shadow play, the horse -like narrative unit is used to create a wonderful aesthetic style of Chinese animation. In the end, the two works won the award -winning "Pioneer Creation honor". The "Bridge Dogs" directed by Tang Lihao and "Fatty Things" directed by Xu Tianlin both reflect the pioneer exploration of audiovisual expression and production value. Essence

"Bridge Dogs" combined the two -dimensional animation and three -dimensional environmental atmosphere, and from the perspective of "dogs", it brightened the helplessness of people I saw in "I" and life. Seemingly light and romantic, but also the sharpness in the forbearance.

There is no actor's face in the whole film of "Fatty", and it is narrated with the medium. It tells not only women and families, but also the issue of immigration. Expressing the life of the character with "hand" also makes the audience no longer focus on personal situation, but has more humanistic care.

The common point of these two works is that they have been given a new shooting method to cut into social reality with a distinctive image style and breaking the conventional form, and metaphorical and deeper social propositions.

The establishment of the "Pioneer Creation honor" is also aimed at encouraging young creators to continue to explore the boundaries of image creation under the era of technological iterative and creative concept updates, and make more pioneering and forward -looking attempts. It shows the exploration, growth and polysexuality in film creation.

Why does BMW choose to cooperate with the first and use "short films" as a bridge?

Everything still starts with the word "vanguard.

If the first represents a pioneering gesture, the short film of the main unit of the First FIRST is the best manifestation of this pioneer.

Short film creation symbolizes a future trend.

In the limited length, creators no longer have to stick to conventional film narrative forms. It jumps out of the traditional image production process, which can also stimulate the creators' imagination of the film medium. In terms of content, material selection, and creative presentation, higher freedom and forward -looking.

From the perspective of communication, the short film conforms to the technological development of the streaming era, adapts to the new viewing form, and breaks the barriers between the creators and the audience.

As the original form of the movie, the short film provides creators with the most feasible advanced channel for learning and enhancement of practical level. It is the starting point of many creators.

The actor Zhang Junning mentioned that the short film made her become an actor without a performance system.

Director Wanma Caidan also mentioned that the vanguard of the short film is a kind of liberation for creators.

Taking short films as a bridge, supporting booming youth creation groups, and encouraging more lush young creative ecology, this just reflects BMW's unique understanding of the movie itself, and its forward -looking guidance and support.

BMW has always been very deep with the film industry.

According to incomplete statistics, BMW cars have appeared in more than 30,000 on the movie screen. The well -known international films have participated in, including but not limited to the "007 series", "Mission Impossible" series, Marvel series, etc.

BMW has played one of the most important cars in Bond history, and its cooperation with 007 movies has also been regarded as a new model of advertising marketing. It has led the times and opened another new wave.

As one of the "important actors", BMW has taken the red carpet with world superstars many times.

This year BMW has a very stunning appearance in the scope of world movies.

In the International Film Festival, BMW has become the official partner of the Cannes Film Festival for the first time and appeared at the red carpet of the world's highest art film festival.

In China, BMW chose FIRST Youth Film Show.

Perhaps FIRST is not the most influential film exhibition in China, but it must be the most pioneering and most youthful film festival. From this to view the cooperation between BMW and Chinese movies over the years, you can feel two points:

First, BMW understands Chinese movies.

Second, BMW is always paying attention to the ecology of domestic young creators.

Ning Hao tried to pay tribute to BMW in his debut "Crazy Stone", and in the New Year's Eve last year, the two sides finally had a dream linkage. The two sides joined forces to create the New Year's Micro movie "Bayer's Spring Festival". At this level, this is not only a simple cooperation with well -known directors, but also a recovery of a mature author again. It is a remote echo in creation.

The film "Cold War 2" sponsored by BMW has witnessed the growth of the two most potential Hong Kong new generation directors, the growth of Liang Lemin and Lu Jianqing.

It is precisely because of the support of the young director Wen Muye that we can witness a bloody history on the big screen.

As a century -old brand, BMW is willing to listen to the voice of young creators, and has always explored the diversified development of the film field, giving the creators a high degree of freedom, and seeking more forward -looking expression.

This reminds me of the beginning of the millennium, BMW has made a very bold attempt ——

It enabled eight top directors in the world to shoot eight short films for BMW, collectively referred to as The Hire short film series.

Among the eight directors include Li An, Wang Jiawei, Wu Yusen, Gai Ricci, Alexandro Gonzaarez Inaru, etc., even the well -known David Fen Fen, who is responsible for the production productionstrange.This set of works was born at the beginning of the millennium. It is the short film series specially produced by BMW for Internet channels. At that time, it caused a very sensational effect, and it is still difficult to surpass.No matter from the creativity, production, technology, and art level, it is unspeakable.

After more than 20 years, after reviewing the Hire series, I am also found that in addition to its forward -looking nature, it will also find that today's BMW is still at the forefront of the times.