"Ambassador's Kitchen" cross -border collision to create a cultural exchange "famous scene"

Author:Jiangsu Satellite TV Time:2022.08.04

On August 1st, the launching ceremony of the Ambassador Creative Reality Show "Ambassador's Kitchen" jointly produced by Global Network and Beijing Qiaoyi, was held in Beijing.

The "Ambassador's Kitchen" program takes emotional integration as its fulcrum, and takes cultural exchanges as the mission. It leads the audience to appreciate the embassy's style, explores cultural passwords, repeats authentic exotic flavors, combines Chinese and foreign food culture to create Chinese and foreign integration dishes, and open up food club friends Cultural exchange reality show of Benzhi. On the day of the booting ceremony, the resident guests Li Chen, Wu Zun, He Chaolian, Liu Wei, and the flying guest Sun Yi, Wang Ziyi have been divided into two teams. Guests will successively enter Argentina, New Zealand, Turkey, Thailand and other countries in China to cross -border Crashing to create a "famous scene" for cultural exchanges.

Picture: Xie Rongbin, deputy editor -in -chief of the Global Times, Zhang Ningbin, Director of the External Exchange and Cooperation Department of the People's Daily, Shan Chengbiao, General Manager of Global Network, Zhu Yan, Chief Editor of Global Network, Argentina Embassy in China, Anna Fernandez, Turkish Embassy in China Cultural Counselor Surdia, Turkish Embassy's Second Secretary Sai Latp, the Second Secretary of the New Zealand Embassy, ​​Zuo Shihua, Deputy Director of Jiangsu Satellite TV and Director of Comprehensive Management Center, Director of Mango TV Brand Strategy Department Zhang Yan and Wang Lijuan, the director of Beijing Qiaoyi Marketing Department, participated in the launching ceremony of the show.

Picture: Xie Rongbin, deputy editor -in -chief of the Global Times, Anna Fernandez, a diplomat at the Argentine Embassy in China, and Wang Lijuan, director of Beijing Qiaoyi Marketing Department

Ambassador × Food: Passing enthusiastic hospitality and frank spiritual character

Xie Rongbin, director of the People's Daily Online and Deputy Editor -in -Chief of the Global Times, said in a speech at the scene that 2022 is the anniversary of the establishment of diplomatic relations with China and multiple countries. Methods benefit the people. "I believe that the" Ambassador's Kitchen "program will adhere to the principles of mutual respect, equality, friendly cooperation, and common development, and vividly convey the spiritual character of enthusiastic hospitality and frankness of people in different countries."

Ana Fernández Blanco, an Argentine Embassy in China, delivered a speech on behalf of the Argentine Ambassador to China, Sabino Vacanarvaja,: "This year is the 50th anniversary of the establishment of diplomatic relations between Argentina and China. China-Argentine friendly cooperation year will be a promise reached by the two countries due to mutual understanding. We believe that the program "Ambassador's Kitchen" just reflects the spirit of mutual understanding I just mentioned. The show invites Chinese audiences to learn more about Argentina, understand our long and rich history and customs, and understand our food, music and sports culture. "

Wang Lijuan, director of the Beijing Qiaoyi Marketing Department, said that, as an effective way we understand a regional, a nation, and a cultural exchanges, food is often played as an important role in international trade and cultural exchanges. "Ambassador's kitchen "The program will lead Chinese audiences to a common international cultural discovery of ambassadors as messenger and food as the bond."

Ambassador × Artist: Open a very interesting cultural conversation

The ambassador is the bridge between the country and the country, which plays an important role in promoting international cultural exchanges and trade cooperation. The "Ambassador's Kitchen" program will penetrate into the private kitchen of the Ambassador to China in China, showing the in -depth interaction between the ambassador and the artist's guests, leading the audience to witness an extraordinary cross -border collision.

Different countries, different cultures, and different customs make the cultural exchanges between this ambassador and artist guests. Relying on the unique perspective of the ambassador to China and artist guests, the show will deeply interpret the way of hospitality "with the guests of food conferences to return to home", and explore the cultural imprint behind the delicious food, lead the audience to watch the world diverse and three -dimensional.

Note: On the lawn of the Argentine Embassy, ​​Argentine Ambassador to China Niu Wangdao and Li Chen, Wu Zun, Sun Yi, He Chaolian, Liu Wei, and Wang Ziyi played football games.

Food × Feelings: Create a taste bud feast that touches the soul

We often say that food carries the history and humanities of a country, which is often closely related to local natural endowments, local customs, and traditional culture. Each country has its own unique "taste", either ancient and heavy, or modern fashion, or vibrant. From a certain perspective, the development history of food can be regarded as a microcosm of the history of human development.

The kitchen is a fulcrum of the emotional integration between people, with both gourmet wine and the tenderness of Wanjia lighting. "Ambassador's Kitchen" made this ambassador and artist guests full of food. Those long -lasting taste buds are the unforgettable human fireworks in the hearts of the far passengers, and it is an irreplaceable human flavor in the hearts of the yearn.

Once the filming news of the "Ambassador's Kitchen" show was issued, Wang Ziyi, Wu Zun, Sun Yi, Liu Wei, Li Chen, He Chaolian and other artists have released recording tidbits on the Weibo platform. The topic quickly triggered a lot of discussions. As of press time, the total reading volume of the topic was 35.998 million, a total of 119,000 netizens participated in the topic discussion. In addition, the first phase of the kitchen of#Ambassador's kitchen#,#三 此 此 此 此 此 此 此 此 此 此#,#此 此 此 此 此 此 此 此 此 此 此 此 此 此 has also detonated on the platform, and a large number of netizens participated in the message discussion.

The first season of "Ambassador's Kitchen" is about to be broadcast on Jiangsu Satellite TV and Mango TV, let us witness the light of Chinese and foreign cultural exchanges in cross -border collisions and deep integration!

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