Hong Kong films are also platter, "Seven Man Bands" failed to spell a good movement

In the end of July and early August of the box office in "Lone Moon", the "Performance" of the Hong Kong film "Seven Bands" seemed to be unattended: it was released for six days, and the proportion of single -day films was maintained in the early one percent. As of now, only more than two million box office has been obtained.

Judging from the performance of the box office market, the "Seven Bands" seems to have failed, but this film film filmed by seven famous guidances in the Golden Age of Hong Kong Films, through seven short films, tells Hong Kong, which has spanned more than half a century. Poke a lot of fans' emotions.

In the Douban comment area, many fans saw the feelings of Hong Kong filmmakers they loved through "Seven Bands", which evoked the long -awaited good memory of Hong Kong films; on the other side, "advise everyone not to look at the platter The controversy of the movie "" Why not count "My and My Hong Kong" is not small.

"Seven Bands" is not a typical Hong Kong business film. It is more like a "gift" literary film that brings together a group of private emotions and memory of a group of Hong Kong filmmakers when he returns to the 25th anniversary of Hong Kong. Can't set off a movie market in the film market like the "I and I" trilogy in the Mainland--

The "platter movie" that has been verified in "Me and My Motherland" has a strong box office appeal of the "platter movie". This time, it failed.

Is the platter just a "gift" choice?

In terms of form, "Seven Bands" does conform to the concept of "platter movie". A collection or unit film created by a director or digital director often forms a complete film by several short films, involving many creators, and there are not many logical connections between the short films.

Today, the most familiar platter movies are often the result of the combination of gift movies and movie types. This kind of film has a ritual manufacturing effect on the grand anniversary, which can also complete the platter of stars and directors, and formed a scale effect of box office appeal in the "I and I" series.

But before "My and My Motherland", platter movies have been in the field of business films. Among the few platter movies in China, love films account for most. According to the incomplete statistics of poisonous eyes (ID: DOMOREDUMUMOU), in the 12 platter movies between 2004 and 2019, 9 main types of elements are love. It can even be said that before the "motherland", "platter movie" was almost a special type of love film.

Some practitioners once told the poisonous eyes that compared with other types, love films have more rationality to make platter movies -under a unified love theme, screenwriters can handle the emotional relationships of different ages and make the same movie as much as possible as possible as possible Land touches more age -aged audiences to get greater business returns, and this is also the reason why there are many domestic love platter movies.

但爱情拼盘电影的形式并非总是票房灵药，像2016年情人节上映的《奔爱》，尽管由五位知名导演和一众大牌明星参与完成，营销声势浩大、投资规模也不小，但In the end, only 47 million box office was obtained, which was considered a failed love platter movie that imitates "True Love Beauty".

The downturn to reverse domestic platter movies in the box office market is the 2019 National Day gift blockbuster "My and My Motherland". The film got a box office of nearly 2 billion during the National Day file, and the public reputation was good. After that, "I and My Hometown" quickly established items, and it was made in 5 months. The film stands in the audience's name.

From the perspective of world movies, the platter movie itself will have a gift temperament, which cannot be separated from the commemorative festival atmosphere.

In 1995, when the movie was born centuries, Zhang Yimou, as one of the forty directors, participated in the film's film, Lu Miel's film, and its shooting itself has many restrictions. Shooting, cannot be recorded simultaneously, only 52 seconds in a clip, etc., to emphasize and commemorate the sense of fit in Japan.

In 2007, in order to celebrate the 60th anniversary of the Cannes Film Festival, 35 directors who had won honors in Cannes made three bell short films each. Memorial meaning and fascination temperament. In addition, the platter film projects participated by domestic directors include Chen Kaige's "Ten minutes old age", Jiang Wen's "I Love You in New York", etc., are all commemorative movies invited to shoot.

In these foreign -led platter movies, the meaning of commemoration often exceeds the movie itself. The finished film produced by the filming does not have business attributes, and its intention is not profitable. In China, there have been traditions of shooting gift films in major commemorative years. For example, on the 60th anniversary of the founding of the People's Republic of China, the "Founding of the Country" adopted a more market -oriented method compared to the previous gift film, and gathered the 172 entertainment star performance to create a small media gimmick.

Until the 70th anniversary of the founding of the National Day in 2019, the seven directors filmed seven key nodes in history. "Me and My Motherland" were born in a strong festive atmosphere in a strong festive atmosphere. Compared with the perspective of "Founding of the Country", "My and My Motherland" look back at history from the perspective of ordinary people, which can make the audience feel a sense of substitution- "I and My" series, and they are cleverly grasped. In the case of the core "gift" of the platter movie, it was also commercialized to greatly commercialize this type.

It can be said that not only the main theme gift film allows the platter movies for the special form of love type films to rejuvenate, and the form of a platter movie also makes the main melody gift film easier to touch the public. In the end The birth of the tribe. But in the "My Father and My Father", which was released last year, Volkswagen has begun to be picky about the model of the star platter of gift films. Many audiences evaluate the portrait of the group. In the end, the film only got a box office of 1.477 billion, and it was far less than the first two of the series- "platter movie".

How to "spell out" the future?

In the early years, there were also the shadow of platter in Hong Kong and Taiwan movies. In the second year of the "Story of Time" directed by Yang Dechang, Ke Yizheng, Tao Dechen, and Zhang Yi, the two well -repretented platter movies of "Big Reincarnation" and "Son's Doll" appeared in Taiwan; Hong Kong films "" Hong Kong film " 1:99 Film Action "also after the SARS, Hong Kong filmmakers will always launch filming; this year's" Seven Bands "was seven from Hong Jinbao, Xu Anhua, Tan Jiaming, Yuan Heping, Du Qifeng, Lin Lingdong, Xu Ke, and Xu Ke. Directed by the director, the background of the seven short films is different, and the director's image style is not the same.

For Hong Kong film enthusiasts, observing and analyzing which story, the author's expression and aesthetic style in the story is undoubted The standard is only good or not. The Hong Kong story in "Seven Bands" and the memory of Hong Kong are unable to resonate with most mainland audiences. This determines that the film does not have the vast audience soil like the "I and I" series.

"The time and place of the platter movie and very important." Some practitioners said that not all the platter movies that conform to the festival atmosphere and feelings can have good results in the box office market. It is difficult to have universal imitation value.

In an interview, Zhang Yibai, the general planning of "My Hometown", said that the success of the "hometown" lies in the strong atmosphere of the National Day Mid -Autumn Festival. At the same time, due to the baptism of the short video platform in recent years, the audience can accept the form of short films in aesthetic. In addition, the film is the first general comedy after the resumption of work in the theater, hoping to give the audience an emotional release.

But the large -scale blockbuster is always the mainstream demand, especially after the supply caused by the epidemic. An industry insider told poisonous eyes that the audience is more eager to see the "big blockbuster" like "Changjin Lake" in the cinema. At the moment, in the long -lasting film market, the audience is more to pay for comedy science fiction blockbusters like "Lone Moon". The existence of "Seven Bands" is more like a gift for specific movie viewing groups.

More than this, the platter movie also needs to consider the node of the release. "I and My Motherland" can achieve huge box office success and related time points for the 70th anniversary gift. However, the "Seven Bands", which is in line with the 25th anniversary of the return of Hong Kong, failed to be released on July 1. Some practitioners said to the poisonous eyes that if the film can be released on the same day, it may be celebrated and celebrated. Commemorate the good atmosphere of Hong Kong's return to gain a wave of box office. "If there is no good release time support, it will be weakened in the emotional resonance with the public."

And if you return to the platter movie itself, how to ensure the unity of the content of different units and the smooth connection of the story in different timelines, which is also an important proposition of such films. Some screenwriters have told Poison's eyes that the narrative of a long film is very difficult, and the mining of the characters needs to be continuously moved forward. Short films or platter movies can be supported by only one or two creative points, and the mining of the characters also stops at shallow.

But the corresponding result is that if you cannot continue to dig down the deep meaning, the platter movie will not bring greater surprises to the audience. "Because this kind of movie is bottomed out, you know what it is going to do at a glance, and the audience is easy to see."

Although the "I and I" series show the unique advantages of platter movies to the audience and the market, and even as long as one unit has a good reputation, it can drive the overall box office to rise and pull the audience into the theater. However, there is still room for expansion in the platter movie. A creator told the poisonous eyes that in his ideal state, the emotional mode in the platter movie should be multi -core. Secondary core.

If you measure from this dimension, the emotions of the seven different chapters in the Seven Bands are rich and diverse, but because of the limited audience, the power of emotions failed to maximize the emotion and impressed more ordinary audiences- Effective platter movies, which are in the melody of the business master, did not verify the appeal of its box office on this literary film.

The box office of Hong Kong films also has a certain enlightenment significance for mainland platter movies. In the long run, it is not easy to re -engraving the success of the "Motherland" and "Hometown" level. No matter how good the advantages are, it is difficult to ensure its prestige in the box office market.

Perhaps for platter movies, the focus of spelling the future is still to break through the bottleneck of creative, tell a good story, and find the core emotion that impresses the audience.

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