It spent 3 million for a man in four years, is it worth it?

"Sister! You are my only sister!" In the past two days, the people who eat melon must be familiar with this sentence.

In recent years, there is a law in the entertainment industry: if a "confused" love beans that do not know, suddenly board the hot search one day, then it is a high probability that he collapsed.

This is the case that Ding Zeren, who frequently appeared on the hot search these half a month. On July 29, Ding Zeren stood "stepping on the powder", published a long article and released a screenshot of evidence that Ding Zeren had had many love and derailment during his four years of debut. Suicide threatening the station sister spent money to withdraw negative behaviors.

Internal entertainment's "tolerance" of Aidou, if Ding Zeren is willing to be sincere (or pretend to be sincere) to admit the mistake, maybe there is still the possibility of returning in the future. We have seen too much such examples.

But yesterday morning, Ding Zerren used a "one -to -one rake" Weibo to send his backhand to the station sister who spent 3 million to him. Let the situation be completely upgraded, and it also blocked his back road in public opinion.

Ding Zaren used his personal image to exchange for the "peak of career", and he took ten hot search, ushered in the hottest day of life. The new Internet stalks such as "the whole network", "Crazy Duck Literature", "Love and Nailizer", which are derived from this matter, also brushed the screen.

Facing this strange name, many people are confused. In a simple popular science, Ding Zeren participated in the "Idol Trainee" draft as a "idol trainee" draft in 2018, and stopped the top 35. In June of the same year, with the company's group "Lehua Seven Sons" Next debut, the members of the same group were Zhu Zhengting, Fan Ye, Huang Minghao, Bi Wenyu, Li Quanzhe and Huang Xinchun.

Lehua Qizi

As the love beans born in the first year of the Internet draft, although Ding Zeren is not popular, he has a place in the rice circle with the blessing of the program's popularity and the identity of the member of the NEXT. However, with the development gap between the development of the group, gradually "solo", and the impact brought by the annual "excessive" newcomers, like many internal entertainment love beans, in this circle of "just smell the newcomer", Ding Zeren gradually gradually gradually gradually gradually gradually. No name.

Although the love and hatred between Sister and Aidou are not new, but at the critical moment when the company is about to go public, in the face of the hot "sisters" incident, I don't know how Du Hua feels at the moment.

"Passionate" Aidou and "Gold" Sister Sister

The love and hatred between the sister and love between the entertainment industry are mostly a "abuse". Most of the contents are the story of "Golden Gold" Sister who loves to generate electricity, supporting the dream of "fascinating" love beans, and finally disappointing. However, Ding Zerren is the only one who can appear "fans and passers -by to help the station sister talk".

Yesterday morning, Ding Zeren apologized for the immature and the mistakes he had made on Weibo. Then he said that he had taken off the sisters of the fans as a family member, but the sister of the station forced him to "report the trip without a lot", threatened and controlled him many times, and even instigated her suicide, etc., and said that he had called the police.

Drive a rake essay

As soon as Weibo came out, it was not the pity of passers -by and the distress of fans, but more "hammer of Thor".

Many fans who have intersection with this station sister stand out to maintain her. It can be seen from the news of the fans that during the period of chasing Ze Ren, the station will not only make support, vote, open stops, sell sales, and send luxury goods, but also take care of young fans.

According to the news of the fans, Ding Zerren did activities in other places and even foreign countries. The station sister would buy air tickets and book hotels for fans to follow the new photo or magazine. The school is distributed for free; looking for the "scissors" to cut Ding Zerren's promotional video, it will also propose to edit the scissors handle for free to advance the skills; even when other fans burst Ding Zerren's black material, the station sister will "kneel" and ask for sought The other party deletes the post.

Fan maintenance

In addition, from the news of many fans, it can be seen that Ding Zerren's so -called "reporting itinerary" and "spiritual control" are after being discovered by the relationship between men and women many times. And spur him to work hard.

Although the real situation is unknown, from the attitude of the fans and the existing evidence, it can be said to be more problems. Netizens said that the sister of the station was the "Living Bodhisattva", and the topic of#网 网 网#网 also appeared on Weibo hot search and received more than 60 million reading volume.

#Bodhisattva station sister reading is still increasing

In fact, there are many stories of standing sisters and idols.

Previously, Zhai Xiaowen, a former member of the R1SE, was in the private partner of the group, and sent voice and singing to the station sister, and interacted intimately. The station sister also tried to help Zhai Xiaowen, who was "not an idol" to maintain the fan relationship, including but not limited to sending chocolates to fans, red envelopes for fans to pick up fans. After her debut, the station sister found that the other party fell in love with the members of the women's group, and then stepped back to the fans, and contributed a new material to the R1SE collapse.

For a long time, the relationship between the station sister and idol has been "subtle". There have been senior station sisters who have analyzed the poisonous eyes. "Come to keep the only fame and status. At the same time, in order to "repay" fans, they will also give them some benefits that other fans do not have, such as contact information, activity information, and even developing this layer of the Sister of Listening (or on the surface).

But over time, this inequality relationship will be unbalanced. Many love beans only want the other party to spend money for themselves, and do not want the other party to interfere with life, thereby intensify contradictions. Therefore, once fans who have mastered more information choose to take off their fans and step back, it has a greater blow to Aidou's career. Who is writing a public relations text for Aidou?

Jumping out of the incident itself, from the perspective of star public relations, Ding Zeren's response was obviously a case of failure.

Before he responded, this was at most that the star chasing accident that made star chasing girls broke. When he knew that there were many handles on the other's hand, Ding Zeren not only did not stand up to apologize, but also showed the image of a victim, condemning the other party, and poured on the fire on the public emotions.

Some lawyers told the poisonous eyes that the proper crisis public relations usually need to grasp the appropriate time point to accurately grasp the public's emotions. Active and sincere facing the problem is to obtain public understanding and calm down negative emotions. And Ding Zeren obviously did not have such awareness, which also led to a series of chain reactions -to make a rice circle incident a Internet -made carnival.

The first is to create another literary form "Crazy Duck Literature" after "Jiao Wife Literature" and "Crazy Literature". Some people have changed the recording "You are my only sister!" The full text was changed to the text version and evolved into various versions. Ding Zerren's sister also replaced Ou Hao's god and became the "new love" of the Internet.

"You are my sister"

The "dubbing circle" that spread. Many netizens teased Ding Zerren's speech, as if reading a voice. So, began to imitate Ding Zeren's tone to restore the video. Some people even produced a "pseudo -love and producer" recording and embedd him into the plot of the game "Love and".

Ding Zeren Dubbing Two Creation

Including the birth of topics such as "seeking sisters on the entire network" and "Bodhisattva Sister", and "the truth outside the lens of the station", discuss the topic of the relationship between the relationship between the sister and the idol. Ding Zeren briefly revitalized the Internet with his own strength. From the perspective of eating melon, he also perfectly interpreted three classic fables: farmers and snakes, Mr. Dong Guo and wolf, Lu Dongbin and dog.

In recent years, the cultural level of some love beans and personal cultivation have been low. Therefore, when encountering negative news, they can not be handled well, and even the statement issued by the statement is very generous and played a reverse role.

For example, the most famous "hexagonal warrior" Ren Hao, when the people who eat melon can't imagine how he can collapse the room, he can always give a new surprise.

When he was in love for the first time, Ren Hao wrote a story of the unknown "sea and the moon", in response to the issue of romance. When you face up to the problem and give a reasonable explanation, and to appease the emotions of the fans, a lyrical story is posted without any public relations effect, but it does create a "laughter" for netizens.

"Sea and Moon"

When the top artist encounters controversy, most of the channels of the company, the studio, and even the law firms are mostly issued by the official seal statement and lawyer's letter. However, Aidou is different from the celebrities. They often depend on fans. In order to maintain the intimate relationship with fans, when they encounter crises, they usually write a letter with my hand or send a blog directly.

However, such a response is easier to expose its own shortcomings. If the content of the statement avoids the focus of the facts, plus the pot, delete, and threats, not only can it not achieve any public relations effect, it is also equivalent to jumping on the mass thunder.

Ding Zerren happened to step on the minefield, not only did not calm public opinion, but also caused more dissatisfaction. Some netizens teased, "Is Ding Zeren have been abandoned by Lehua? Whenever someone helps him to check, he will not make such a statement of no level."

Perhaps as netizens said, this kind of thing at such an important time in time, "If I am Lehua, now I have to cancel the contract with him."

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