The ratings have risen all the way!"Township" went to Shandongtai, why continued the fire?

Original: Chi Jun

"Great, I waited on time every Tuesday in front of the TV, and I came back from the show that I watched!"

Beginning on March 29, 2022, Shandong Satellite TV launched a 50 -minute variety interview program "Township" at 9:30 pm every Tuesday.

According to the statistics of the Merront Video Big Data Blue Eagle Index, the comprehensive index of fusion and communication of the golden file TV show on the evening of the day: April 5th ranked 7th in 40.16, and 42.03 ranked 4th on April 12th. On April 19th, it ranked 3rd with 42.80, and April 26th ranked 2nd in 42.56, rising all the way!

"Township Treaty" was selected as "Key Program of Radio and Television in 2022" of the State Administration of Radio, Film and Television. This file was established in 2003. It has been broadcast on CCTV for nearly 20 years of old classic agricultural programs. It was the only large outdoor interview column of CCTV. After the transformation and revision, re -installation and innovation, and reorganizing the rivers and lakes, why continue the fire in the local station, and then continue the legend?

Persevere in the original intention: Do not forget the true nature of farmers

Since its launch in 2003, "Township Treaty" has gone through 19 years. As a program loved by the audience, although it has undergone several revisions in the middle, "Township Treaty" is for "three, rural areas, rural areas", showing "three rural areas, rural areas, rural areas, and farmers." The background of serving the "agriculture and rural areas" has never changed.

The variety interview program "Township Treaty" broadcast on Shandong Satellite TV today was surveyed by the original team of the "Township" column of CCTV agricultural show "Township Treaty" column. Design and build.

The producer and host of the "Township" program, Xiao Dongpo, is the winner of the National Golden Microphone Award. For more than 30 years of rural walking and the screening of dozens of years, the image of Xiao Dongpo's humorous and humorous "friend of farmers" firmly established in the hearts of ordinary people.

"Township" focuses on youth, fashion, positive energy, and distinctive rural new farmers, and aims the perspectives of participants, builders, witnesses on the roads of rural rejuvenation, to build a pioneer, leader, take the lead in a better life People, around "what their achievements, what they have suffered, what they persist, what they have changed, and what they have influenced", three -dimensional presenting their love and blood, youth and dreams in their ordinary life, export examples and typical meaning. A group of ordinary people only make the countryside better, ignite the excitement of ordinary casting great and everyone, and writing a character image of the spirit of the era.

Nostalgia (Shen Dan) went out to work at the age of 16. At the age of 23, he became a single mother. At the age of 25, he started a business and lost more than 800,000 at the age of 30. She has planted land, cut firewood, digs bamboo shoots, kills pigs, tea, calligraphy, cooking, making buildings, turning on tractors, big trucks ... not only relying on her own debt, but also leading the folks to become rich. The most capable woman on the entire network. " She said, "Without a wall that can rely on, he lives himself into a mountain."

The 86 -year -old "cloth shoes principal" Li Zhenhua has been teaching in Yiyuan County, Shandong in the age of 17 for 68 years. He has regarded it as his second hometown with more than 2,400 students and donated a total of 1.45 million. In 2001, for Li Zhenhua, the folks spontaneously donated a statue of Han white jade for his spontaneous donation. In 2012, in order to carry forward the "spirit of Zhenhua", the "Li Zhenhua Travel Hall" was built in the township.

The most sincere, cordial, most simple, and unpretentious rural life column "Township Treaty", what the audience wants to see the most, what farmers love to see, always sing strong agricultural sounds, tell rural stories, and do not forget the nature of farmers. Establish a rural stage for customs culture and specialty products to convey the beauty and happiness of new rural life.

Form innovation, explore a new paradigm of variety shows

Relying on the production platform of the original CCTV agricultural program, from the front -end planning, the mid -end recording, and all the production links produced in the later period, the "Township" is all implemented in accordance with CCTV program standards. On this basis, the "Township" has also carried out formal innovation to gradually explore the new paradigm of variety shows.

1. Film design highlights the vitality of interaction

Because most guests' video materials come from Douyin and Kuaishou short video platforms, the program group has developed a less than 10 styles of styles, and finally selected the form of the painting in the same frame painting in the same frame. Attraction also retains the original feedback reaction of the scene. In order to continue the characteristics of fans on the short video platform, the program focuses on the hotspots, slots, and question points of the guests, and concentrated questions and interaction. Guidance.

2. On -site connection presents real motivation

For guests who could not participate in the recording on the spot, the program group used the form of cloud recording many times to connect guests from all over the world to expand a new sense of space and improvisation. "Township Returning to the Hometown Entrepreneurship Album" was originally planned to record on -site. Due to the temporary recording of real -time connection, the audience was temporarily changed to see the sheep, donkeys, geese, cats, etc. Small animals, feel the screen effect that the studio recording cannot be presented. Guests do not have to trouble the battle for the journey, lights, and cameras. They can pretend to be the most authentic life in front of the audience, and reflect the true effects that any rehearsal and design cannot be achieved. The audience said: "On -site interviews are constantly unexpected and surprised, not like a script at all. I really want to say something, hey, really fragrant!"

3. High -end recording reflects technical strength

The full HD 8 -signal channel is recorded, which ensures the maximum material preservation, and reserves a large number of space and possibilities for the second creation of the later stage. The whole process of ring -shaped low -shooting electric rails and rocker arms provides sufficient possibilities for the later jumping point replacement and emotional reconstruction. The shooting and use of the on -site crossing machine, seamlessly connecting the design elements of paper planes in the film head, the pioneer to the scene was connected in one go. 4. False and real landscape creation of artistic charm

The stage of the show set up a farmhouse in the studio, with high and low white wall gray tiles as the background, with strong banyan trees, low walls and green grasslands, and cold -colored lights for background atmosphere. In the interview panorama, the mottled tree shadow and the goose yellow program logo, the host and guests seemed to be in a small farmhouse in Yuelang. The LED screen behind the house is like a rural propaganda bar, more like a beautiful rural wall painting.

In the program, the later virtual synthesis technology is used, and the show scene is added at any time, and the virtual night sky, Kong Ming lanterns, small butterflies, flowering and other elements are added, which enriches the stage imagination space and reflects the oriental aesthetics of virtual reality.

At present, the "Township" program is broadcast on the Shandong Satellite TV TV, the National Public Culture Cloud Platform, and the National Hundred County -level TV Platform Platform. In addition, the "Township" program also simultaneously spread on the Xinhua News Agency App Rural Revitalization Channel, Thought Torch, National IPTV, and Digital TV. The new media matrix has a total of 45 million fans. During the broadcast, many simultaneous live broadcasts were broadcast, watching a total of over 148 million.

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