Will Sino -US relations affect Hollywood movies into China?Deputy Minister of the Central Propaganda Department responded

Poster reporter Jiang Xueying Beijing report

Hollywood movies have a large market in China. Will the tension between Sino -US relations affect Hollywood movies into China?

On August 18, Sun Yecheng, deputy minister of the Central Propaganda Department, responded that in the past ten years, the number of films introduced in China in my country accounted for 41%. Recently, the performance of American films in the Chinese market has declined, which may be caused by many factors.

"In recent years, Chinese films have developed rapidly in terms of quantity quality and box office reputation. While the film meets people's spiritual and cultural needs, it has also become a large market with full potential and broad prospects. "Sun Yecheng said," As far as I understand, China has now become the largest overseas market in American films. "

Sun Yecheng mentioned that the box office income of American films in China is also considerable. From the data point of view, 33 American films introduced in recent years have revenue more than 1 billion yuan in China, and 5 American films have revenue in China in China. 100 million yuan, some American films revenue in the box office in China even surpassed the US local market.

"We also noticed that the recent performance of American films in the Chinese market has declined. I think this may be caused by a variety of factors." Sun Yecheng said, for example, affected by the epidemic of new crown pneumonia, films from all over the world from production to distribution to distribution to distribution to distribution to distribution It has been affected by varying degrees, and the pace of film art exchanges in various countries around the world has also slowed down. This is a factor that cannot be ignored.

He said that, with the rapid development of China's economy and society, the level of cultural literacy, living taste, and aesthetic level of Chinese audiences continued to improve, and the public put forward new and higher requirements for film works. my country's socialist market economy is implemented. Our opening up is the opening of countries around the world. It is open to the world. Which country's films are good and which country's films are more suitable for Chinese audiences' aesthetic interests. We will introduce which country. Therefore, we also hope that American films will continue to improve quality on the basis of respecting cultural customs and audience habits to better meet Chinese audiences' expectations for more diverse and higher quality films.

"What I want to emphasize is that we have consistent principles, positions and attitudes of Chinese and foreign film art exchanges. We always adhere to cultural diversity, open and inclusive, and actively introduce good movies reflecting the outstanding civilization results of the world." It is clear, and it will not change.

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