What's wrong with "Ode to Joy 3"?

Text ｜ Little Fish

The "Ode to Joy" series, as the female group of female groups of realism, has a good audience fate and high topic popularity in the first two seasons. After many years, "Ode to Joy 3" meets the audience again. Not only has there a new lineup, but also a powerful production team. The target of its aiming is obviously once again become a "explosion."

But the reality is quite unexpected. Not only the scores of the online platform are not satisfactory to the play, even the evaluation given by the majority of netizens has no shortage of voices. What happened to the new "Ode to Joy"?

In fact, "Ode to Joy" is still the "Ode to Joy", although the starring star is completely changed, the overall is still familiar formula and familiar taste. There are five new girls with different personalities in the community, Ye Ye (Jiang Shuying), who are engaged in the research of life science, and the mysterious and cold company's personnel Fang Yanheng (Yang Caiyu), and the smart and capable hotel manager Zhu Zhu ） (Zhang Jianing), with lack of work experience, slightly naive He Jinhong (Zhang Huiwen), and Yu Chuhui (Li Haofei) with strong character and aggressive character. There are quarrels and reconciliation between them, doubts and consideration, and realize common growth in watching help, and face life with a more positive attitude.

There are very gimmicks and selling points, very sunny and positive themes, how can "Ode to Joy 3" not be seen overnight? The so -called Cheng also searched, and it is also hot search. I want to make the TV series as a "topic drama", which is likely to bring a countermeasure and a clumsy effect.

For example, Ye Ye is young and promising, and is still a quasi -scientist, but she is a luxury car when she goes out. I do n’t see her buried in scientific research. It can be seen that the play wants to make her benchmark Andy before and establish a "strong woman" person. Assume. For another example, Zhu Ye's business ability is impeccable, and there is a bad native family, a mother who is a male light and a woman, which is obviously the previous Fan Shengmei.

It seems that the play is too much to inherit the successful experience of the previous work and want to take shortcuts. As a result, the workplace Xiaobai, silly white sweet, heavy male and female, domestic violence, etc. Although this can indeed reduce costs and reduce risks in virtual, the inevitable consequences are serious aesthetic fatigue and self -repetition.

This is probably not a question of the "Ode to Joy" series. At present, many film and television dramas, especially women's TV series, are staring at hot search topics during the creative process. Marriage issues, marriage problems, fair problems, native family problems, which one is hot on social platforms, the TV series is shot in which direction. All the plots are hot search, not the theme of literary and artistic works. What will happen?

In fact, "Ode to Joy" is worthy of affirmation of social problems and women's problems. The relative success of the first two parts is not completely based on traffic and hot search, but is related to the growth and transformation of characters in the play. For example, Fan Shengmei learned to reflect on his love after frustration, and no longer hopes to be in "Sugar". Such characters and stories can easily resonate with ordinary people and bring more thinking. For the brand -new "Ode to Joy 3", it may be even more necessary to spend strength on the digging of real daily life rather than pursuing hot spots. surprise.

Text: Xiaoyu

Editor -in -chief: Wang Yuanfang

Edit: Sun Xiaoting Xing Yanyan

- END -