"People by the canal": How to play the "main theme" of the era with a strong "fireworks"

Nowadays, in addition to meeting the entertainment needs of audiences and users, another function is constantly being demonstrated —

"Endorsement" and even "value -added" for regional brand images.

The latest example comes from the TV series "People by the Canal" on the Chinese Blue theater of Zhejiang Satellite TV.

On June 20, in the report of the 15th Party Congress of Zhejiang Province, the provincial -regional brand theme of "Poetry and Painting Jiangnan and Vitality Zhejiang" was officially officially announced. The first half of the sentence outlines the uniqueness of Zhejiang: between the scenery of beautiful scenery, there is a touch of refreshing poetry; the last half symbolizes the modern and future of Zhejiang. "People by the canal" not only reflect a film and television window that reflects Zhejiang's socio -economic development in recent years, and the people's lives and lives. It is also the latest pace of Zhejiang Satellite TV's dedication to high -quality literary works to show the "poetry and painting Jiangnan, vibrant Zhejiang".

The pulse of the times in the canal

On June 22, 2014, the 38th World Heritage Conference announced that the Chinese Grand Canal Project was successfully selected as the World Cultural Heritage List and became China's 46th World Heritage Project. The Grand Canal is not only a miracle that flows for thousands of years, but also a "national strategy" involving hundreds of millions of people's lives. For film and television creators, how to transform a magnificent national strategy into a story that the audience is true, in fact, innovative anatomy and reshaping.

In this regard, the choice of "People by the canal" is to start with the real issues that the audience can perceive, and outline the multi -dimensional complexity of the "canal" issue for the audience.

The canal is first of all an ecological issue, so there is a detail such as "the residents along the canal to seal the windows and resist the smelly stinks emitted in the river"; second, the canal is a social issue, so there are many ways to have a long river and sewage enterprises. Rounding force, the contradiction between environmental protection and economic development; the canal is still a cultural rich mine. The two sides of the canal have the ancient town and old street that carries the canal culture and tells the history of the canal. The canal linked ship model craftsman; in the end, the canal is also a practical window to achieve innovative governance methods. In "People by the canal", we see how the local governance process is flexible institutional innovation.

In short, in the "People by the Canal", we saw the slow flow of the water of the Grand Canal, heard the story of the Grand Canal, and witnessed the pulse of the Grand Canal beating with the times.

A Grand Canal, linked multiple aspects of material civilization, political civilization, spiritual civilization, social civilization, and ecological civilization. The "People by the Canal" showed the big issues that touched the overall strategic overall situation with small events near the audience.

Let the canal float "fireworks"

Behind supporting the constructing multi -dimensional impression of the Grand Canal is the authenticity of reality.

It is understood that in order to truly show the style of the Grand Canal, "People by the Canal" shot on the field in Huzhou and Hangzhou, Zhejiang and Zhejiang. During the shooting, the crew was more than 1,200 times on the spot, nearly 100 scenes were set up, thousands of foreign actors, 30,000 people in the masses, and mobilizing nearly 100 ships. It is worth mentioning that Zhejiang is not only an important participating entity of the Grand Canal governance, but also the theoretical birthplace and earliest practice of "green water and green mountains is the golden mountains and silver mountains".

Therefore, for Zhejiang Satellite TV, a "People on the River by the Canal" that are based on Zhejiang and tells the story of the Grand Canal can not only achieve the content of the content of the creative theme of the Grand Canal, but also through the content and province through content and province The organic connection of the attributes between the domain brand propaganda provides natural assistance for the spread of "poetry and painting Jiangnan, vibrant Zhejiang".

In order to make the characters more grounded, the screenwriter and the nearly seventy Ma Jihong collected and interviewed along the Grand Canal, and interviewed more than a hundred people. Director Pan Jingzhang introduced that "People by the Canal" strive to show the rich level of characters in the expression of characters: "I hope we can create characters who can perceive and have a strong sense of substitution. Use the texture of life. Let's support the creation of characters in the play, so our performance is to be landed, there must be fireworks, and the audience must truly feel the joy and sorrow of the characters in the play, so that the audience will feel the same. "

The characters behind the "vitality"

How to describe a beautiful picture of the new era through the Grand Canal, "People by the Canal" gave us a loud answer- ——

people.

Based on the real, under the acting skills of many powerful actors, the "People by the canal" get rid of the facial non -black or white in the interpretation of the characters, but present the complexity of each characteristic.

Lu Changhe, played by Wang Lei, has always had a simple sense of justice. He grew up by the canal since he was a child, and he had a deep emotion in the canal, which drove him to fight all the behaviors that destroyed the canal environment. Liang Ziyan, played by Han Xue, is an architectural designer who is also ideal but not talented. In a closed hut, the two are not both together, and will it be because the gap between ideals and reality is facing the dilemma of career and family dilemma. choose.

There is also the savvy deputy president of the Su Shi Group Zhou Haitao, a well -known scholar Liang Jiaxuan, who has repeatedly misunderstood Lu Changhe, but in fact, Qiao Yu, who deeply loves the canal protection business ... In "People by the Canal", these have these Individuals of different occupations and different identities, what we see is exactly a real and vivid canal society. There is an ideal light and a flavor of fireworks.

Behind the complexity, this group of flesh and blood groups also share many common points: the deep emotions, idealism of the canal, and the longing for the pursuit of a better life have become the eye -catching labels on this group of characters. To sum up in one sentence, you are good at "breaking", courage to "try", dare to "rush", are to do it, walk at the forefront, and stand up. And this is exactly the image of the Zhejiang people behind the four words "vitality Zhejiang" in history and the current era.

If the heritage of "Poetry and Painting Jiangnan" is carried out from the canal, then the character group brings out is exactly the genetic heritage of "vitality Zhejiang" in generations of Zhejiang people. Zhejiang Satellite TV is through the "change system" and "people" of the canal. While innovating the expression of new mainstream narratives, it also provides greater imagination for the spread of provincial brands.

No. 1 conclusion

When we talk about the value of the content, Zhejiang Satellite TV can be described as a new way to open it with regional dimensions.

In fact, according to the No. 1 observation, not only the TV series "People by the Canal", in recent years, a series of dramas, variety shows, and documentary content of Zhejiang Satellite TV are actively enlarging the provincial region brand of "Poetry and Painting Jiangnan, Vitality Zhejiang" The influence of the influence.

In the episodes and special films, the TV series "Spring Breeze and the Green River South Bank", which was broadcast on Zhejiang Satellite TV in May this year, is also in Zhejiang. The practice process of practice; the large -scale humanistic documentary "Grand Canal" produced by Zhejiang Radio and Television Group, produced by Zhejiang Radio and Television Group, produced by Zhejiang Radio and Television Group, and controlled by Zhejiang Satellite TV focuses on the Chinese Grand Canal under the new era. The point of view, from the watch and inside, show the profound and comprehensive impact of the Grand Canal on Chinese civilization, allowing the audience to see that the ancient Chinese Grand Canal is showing its youthful life.

In the field of literary and artistic programs, the latest season of "Run" successfully brought a fire on the net red homestay of Lishui, Zhejiang, and let the audience see the niche secrets in Zhejiang and other niche in Zhejiang; · Poetry and Painting Zhejiang chapter lead the audience to visit the "Zhejiang Golden Poetry Road Belt". Many small and beautiful cities and towns have become the punching place for the audience's mind; It is also spontaneous by netizens.

Under the strategic framework of "Beautiful China", Zhejiang Satellite TV has made a comprehensive effort in drama, variety shows, documentaries, etc., and jointly contributes to the provincial brand of "poetry and painting Jiangnan, vibrant Zhejiang".

This systemic experience undoubtedly reminds us:

For the provincial brand "endorsement" and "value -added", the content innovation of mainstream media is very promising.

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