Original boutique comes out of characteristic IPs.

A few days ago, the General Office of the State Administration of Radio and Television announced the results of the 2021 outstanding domestic TV cartoons and creative talents support project review results. "Pet Hotel" and "The Second Season of the Invincible Deer Team (Part 2)" was awarded outstanding animation works. Several missionary tasks of "raising banners, gathering people's hearts, breeding new people, promoting culture, and exhibiting image", adhere to the essence of culture and record the sound of the times, deepen the value leadership with the unique animation charm, enrich the majority of young people, Children's spiritual homeland, jointly promotes Beijing's animation industry to show new styles and new weather.

Deep cultivation content creation

Take into account the Chinese language and international vision

With the gradual improvement of the quality of domestic animation, the era of extensive expansion of the animation market has ended, and the importance of high -quality original content has become increasingly prominent, becoming the most critical factor for the long -term development of cartoons. The Beijing -made cartoon cartoons this time are all subtle in the subject matter, content, or deeply dig deep into the Chinese nation's excellent culture, or enthusiastically depict the weather in the new era, or keep the innovative interpretation of the truth, goodness and beauty, so that children and children are dazzling, learn the main theme, positive energy Essence

The "Ceylon Prince East Travel" produced by Beijing Radio and Television Card Kuyou Channel is based on the "Maritime Silk Road" connected to the Eurasian civilization as the creative topic. The story to China is a prototype, incorporating typical people, things, and things that communicate and communicate in ancient China and the Western Regions into it, and the panorama has excavated the cultural rich mine of the "Maritime Silk Road". Its traceability and exploration of Chinese history and culture not only allowed contemporary children to understand the glorious past of ancient Silk Road, but also in -depth links with current current affairs, and complement the great ideas of the "Belt and Road". The "Ice and Snow Come on Mao Mao Town" produced by Beijing Aerial Animation Culture Co., Ltd. caters to the background of the Winter Olympics in the Beijing Olympic Games, and embeds the plot of 15 Beijing Winter Olympics projects such as curling, ice hockey, figure skating, and short track speed skating. Settings tell the spirit of joyful stories, popular science Winter Olympics, and spreading the spirit of the Winter Olympics in the childlike and childlike fun. The "Pet Hotel" produced by Beijing Cat and Cat Culture Media Co., Ltd. focuses on the relationship between pets and people. Under the core concept of "pets is an irreplaceable family", it tells the interesting story between small animals. Close to life and convey the value concept of positive, friendly, mutual assistance, and warm and inclusive. The "Second Season (Part 1)" produced by Beijing iQiyi Technology Co., Ltd. continues the adventure journey of Cage, Nana, Remy, and Doma. , Puzzle and humorous elements, have both common sense cognition, aesthetic influence, and emotional training, and have a positive positive leading role in children's growth.

The four cartoons are unique in the subject matter and content creation. On the one hand, the traditional culture and the topic of the times are deeply rooted in Chinese stories in the Chinese language; In the field of vision, Chinese narrative; not only building nationality, stimulating cultural self -confidence, but also expanding the content of content, active in line with international standards, and reflecting the strong responsibility, broad horizon and large pattern of Beijing -made cartoons in original content.

Refined narrative expression

Cleverly realize core values ​​leading

As a form of artistic forms closest to children, cartoons are of unbearable significance for cultivating world outlook, outlook on life, values, and conservation of will, and morality. Several eloquent Beijing -made cartoon cartoons have built unique narrative expressions with exquisite plot settings, appropriate characters, and childlike aesthetic orientation, and cleverly realized positive value leadership.

"Prince Ceylon East" has accommodated 23 virtual countries with different styles in the 26 episodes. The scene is empty and the plot is stimulated. Contradiction and tension and drama expressiveness fully satisfy the curiosity of children's audiences. The cartoon was inspired by the dragon totem representing the Chinese nation, creating the image of a smart and brave dragon baby. He is both a partner of the Ceylon Prince Dada and the "think tank" that all the way to danger. Or teach the skills of nourishing silkworm woven fabrics, or use a lightning rod to help the rainforest residents avoid the ball -shaped lightning. During the fantasy journey, the ancients of the ancients and the light of the nation are highlighted. Immersive led children to understand traditional culture and fall in love with traditional culture. "Mao Mao Town's Ice and Snow and refueling Team" follows the "cute" protagonist such as fox tip, zebra bar, 瞌, and little crocodile. In addition to the smooth lines and bright colors, the character characteristics of the character are highly fitted with children's psychology. Sometimes naughty, funny, and misfortunes, sometimes unity and cooperation, and help others, which can easily lead to the emotional resonance of the audience, and then achieve the purpose of subtle output correct values.

"Pet Hotel" uses "Pet Hotel" as the main narrative scenario. It uses scene settings close to reality, cute and funny characters, and fairy tales. A child has different preferences and pursuits. The themes of respect, equality, and friendship that have been conveyed have a way of getting along with the children's audience and bringing the companionship of healing.

Under the framework of high -quality content, several super -evaluated cartoons actively explore the types of narrative methods of typical and differentiated, and pass on the core values ​​and effectively. Xiang Shan and Kang Candida's newcomers. Release multiple value

Help the original animation IP out of the sea

In addition to the original content of the original content, several super -evaluating cartoons also deeply deployed the full -chain of the animated IP full -chain to fully release the IP value of the original animation film. As the ice and snow series of "Mao Mao Town" animation IP, "The Ice and Snow Refueling Team of Mao Mao Town" made good use of the Internet+thinking in publicity and promotion, and made a set of "ice and snow" combination of "cross -dimensional". First, it is launched on many platforms such as iQiyi, Youku, Mango TV, Bilibili, Migu Video, Baby Bus, and launched the "Mao Mao Town" through the Douyin account "Mao Mao Town". "Video collection, multi -channel release, increase the reach of the work; at the same time, in the" Mao Mao Town "WeChat public account released a wonderful preview of the animation diversity, there are not only interpretations of character settings, screenshots of the plot, and recommendation of ice and snow projects that are open to children. , Strongly promote parent -child learning and stimulate interest in sports; the second is to organize multiple offline activities to deepen the IP impact. For example, the "Ice and Snow Come on" in the Harbin Snow Expo was settled in the "Ice and Snow Instead Team", and cooperated with Jingdong to launch the "Ice and Snow Refugee Team" limited packaging. , Mao Mao Town's IP successfully made a circle again. The broadcast of the "In the Second Season of the Invincible Deer Team" undoubtedly strengthened and expanded the IP value of this series. As early as the beginning of animation creation, the international production and broadcast standards were completely benchmarked, so that it quickly logged in to the Nick International Children's Channel, and successively covered Southeast Asia, the United Kingdom, Australia, Germany and other countries and regions, and realized IP to go to sea. In addition, once the animation was launched, iQiyi portrayed the authorized business with Guangzhou Yizhou people, maximizing the brand value of the "Invincible Deer Team" animation IP authorized derivative direction, and developed the same name IP peripheral derivatives and sold it, which fully released the IP IP. The diversified value brought inspiration to the international communication and business operations of original animation, and provided a reference.

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