Box office rises against the trend!"Hidden Dust Smoke" is staminated

Jimu Journalist Rong Yu

After the movie "Hidden Dust Smoke" was released on July 8th, it harvested the burst of mouth but frustrated the box office, which attracted countless netizens to call it. "This is not the best treatment of the year." Fortunately, good movies Come with vitality. On August 30, 54 days after the release, the box office of "Hidden Dust Smoke" reached 4 million in a single day, which was more than 10 times the box office on the first day of its release.

Directed by the young director Li Ruizheng, the non -professional actor Wu Renlin and the famous actress Hai Qing. The protagonist of the film is a pair of men and women abandoned by their respective families. They rushed and passively formed a family, and then silently lived in the forgotten corner, and frankly accepted the tragedy given by fate. Both actors have played a performance that hit people's hearts in the movie, making the audience feel the heart of heartbroken in the red dust.

After the film is released, it has excellent reputation. At present, it has received 8.5 points in Douban. It is the highest scoring cinema movie in Douban in 2022. However, it is regrettable that this film with its own "Main Competition of the Berlin International Film Festival" is also scheduled to be "Best 2022" by countless film critics, and has not been recognized by the market. On the first day of the film, the box office was only more than 30,000 yuan. This result also made fans worry that it would become a "aater day tour" movie.

In response to the market feedback after the film was released, the director Li Ruiyi calmly stated in an interview with Jiyou Journalists that he understood the choice of theater and theater, because the most important attribute of the film market was freedom, "the audience has the freedom of choosing to watch, the movie theater The freedom to choose what movies choose. Even if you want to talk about feelings, the premise is to allow the market to operate first. Now the movie theater has been 'hungry' for a long time. Let the theater fill the stomach and then take care of art movies. "

Li Ruiyi said that while opening the door for the movie theater, while opening the door for the "popular movie", he could also "pull the curtains open a seam" to "a little light" to the art movie. After the film was released nearly 2 months, this light that Li Ruiyi was looking forward to came in.

According to the statistics of third -party data, from August 26, the box office of "Hidden Dust Smoke" suddenly experienced leap -up growth, especially on August 30, the box office has exceeded the 4 million mark on a single day, and it has become a single -day box office. The highest box office, and its total box office reached 37 million. According to the big data forecast, according to the current drain of the film, the final box office of "Hidden Dust Smoke" is expected to reach 80 million, becoming the most selling work of Li Ruizhen.

It is understood that in addition to the continuous word of mouth of the audience, the "hidden into the dust and smoke" is also related to the "tap water" promotion of the film's "tap water" in major short video platforms in the past few days. Many netizens who have watched the film are "Pressing the head" "Hidden Dust Smoke" through the short video work.

(The picture comes from the public information of the film side)

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