"Toy Story" is derived from being released, and Pixar has also returned to the big screen

Author:Poisonous eyes Time:2022.06.24

It is not very successful in Pixar's works.

After more than two years of violation, Pixar returned to the big screen with "Light End".

As the derivative of "Toy Story", this "Light Early True Story" does not continue the original worldview. And the adventure story of crossing Xinghai with partners.

In North America, "Light Years" only won only 50 million US dollars in the first weekend, and failed to convert the "halo" of the classic characters into box office victory. But taking this as an opportunity, Pixar was able to return to the exclusive window period of the courtyard to make up for the last type of puzzle for the cinema recovery.

"Light Years" is inferior to expectations, and word of mouth is the support of battery life

Starting at 6 pm last Wednesday, "Light Early Story" appeared on high -standard screens such as IMAX, and entered other ordinary theaters at 3 pm the next day. According to The-NUMBERS statistics, "Light Early True Story" will account for $ 5.2 million in advance, between "Hedgehog Sonic 2" ($ 6.25 million) and "Happy Burger Store" ($ 1.5 million).

Entering the weekend, "Light Years" landed in 4,255 theaters in North America. On the first day, it reached the box office list at $ 20.71 million to drive the North American market by more than 200%. However, the trend of "Light Years" was slightly weak, and it fell 22%and 14%on Saturdays and Sunday, respectively. The premiere number was set at $ 50.58 million, and the revenue of the single hall was US $ 11,900.

This industry is far lower than 70 million US dollars. The "True Story of Light" has also become the third part of Pixar's work after "Dinosaur" and "Brain Agent Team".

However, considering the recent explosive models of animated films, the performance of "Light Early" is still remarkable. In fact, this is the best start of the same type since November 2019 "Ice and Snow 2" (130 million US dollars), which is also significantly higher than the 27.21 million from "Magic Full House" in "Thanksgiving" last year. Dollar.

If it is not limited to the scope of animation, in the family launched in 2022, the premiere box office of "Hedgehog Sonic 2" reached $ 72.11 million, as of the 19th, North America had accumulated to $ 190 million.

From the perspective of word of mouth, the freshness of the rotten tomato of "Light Years" is 77%, while the CinemaScore scored by the audience reaches A-, which belongs to the middle level.

IMDB's low threshold score

In the "Toy Story" series that Pixar lives well, the third and fourth parts do not get 415 million and $ 434 million, ranking among the top four in the studio in the studio in the studio. Globally, the two recent "Toy Mobilization" has settled more than 1.06 billion US dollars, and broke into the top three in Pixar's historical selling list. Derived from one of the most loved characters in this series, "Light Years" naturally has also been blessed by many fans' nostalgic feelings.

As the films such as "Happy Burger Store" have gradually reduced the screening scale, "Light Years" will not encounter too much challenge in the animation camp in the same period. Two weeks later, the "Little Yellow Renye Eye Meng: The Daddy Stealing the Dad "Prequel" to form a real threat.

Of course, Pixar's works have always performed well in battery life: the aforementioned "Toy Story 3 & 4" North American painting is between 11 and 120 million US dollars, that is, the final box office coefficient of 3.6 and 3.8 times. In fact, if the "1/2 Magic" released in advance due to the suspension of the theater, more than 80%of the Pixar animation coefficients of all rotten tomatoes are not less than 3.3 times.

"Little Huangren Big Eye Meng 2: Stealing Daddy's Prequel" stills

Although the freshness of "Light" fell to the standard line, there is still a chance to impact the target value of $ 150 million.

Pixar returned to the big screen to promote the recovery of the global theater line

For Pixar, "Light Early Story" has taken a key step for the return of the backing line window.

Two years have passed since Pixar's launch of "Toy Story". During this period, the animation film used CG to achieve rapid development, promoting the three -dimensional format to become the mainstream of the same type of development, and rewriting the territory previously controlled by Disney and Ghibli. Up to now, Pixar's 26 animated long films have accumulated a total of nearly 15 billion US dollars of global box office, becoming half of the industry.

But since the "1/2 Magic" in March 2020, "Soul Strange Brigade", "Summer Friends" and "Youth Transformers" produced by Pixar all jumped over the North American theaters, and directly landed on the streaming media Disney+ platform. At the same time, whether it is the "Magic Full House" of Disney Animation Studio, or "Happy Voice 2" of the lighting and entertainment, it has taken the cinema as the focus of the distribution.

Stills of "Soul Strange Brigade"

Lack of the strong output of Pixar's works, the box office recovery of the animated film is still faltering. So far, only "Happy Voice 2" has exceeded 100 million yuan in North America. This "Light Years" has become the pioneer of Pixar's return to the big screen, indicating that the recovery of the theater to make up for the last type of puzzle.

This trend is also reflected in the popular market data throughout the board. With the dual dividends of "Father's Day" and "June Festival", even if the results of "Light End" are inferior to expected, the North American weekend is still closed at US $ 163 million. Four weeks exceeded $ 100 million, the first time since 2020.

It is worth mentioning that the top three revenue including "Light Years" exceeded more than 40 million US dollars. It was the first time after the 25th weeks of 2013. At that time Wars and Superman: Superman: Steel Body "led. In addition, this situation only appeared in December 2009 and May 2005, which shows the appeal of head films in the market. June 17th to 19th, 2022 to 19th movie box office rough newspaper in North America

As of the 19th, the total box office of North America rose to US $ 3.39 billion, ranking the throne of the world's largest film market. At this rate, next month, North America will chase nearly 2021 numbers ($ 4.51 billion). By the end of the year, it is expected to move closer to $ 7.5 billion, that is, the level of about 70 % of 2019.

In addition to North America, "Light Years" also landed on 43 countries and regions, with a total of $ 34.6 million. Specifically, "Light Years" is in Mexico (US $ 7.64 million), Britain ($ 4.54 million), Argentina (US $ 2.45 million), Brazil (US $ 2.44 million), Australia (US $ 2.12 million) and South Korea (1.71 million For the dollar), France and Japan are postponed by one to two weeks, respectively.

Coupled with the "Light Years", the global cinema line has recently been ruled by three consecutive classic sequels or derivatives, and its respective opening can be traced back to 1986 to 1995. Beginning in early May, led by Marvel, Paramount, Global, and Pixar, Hollywood has been supplying new films for the conveying sources of screens around the world, which helped the main film markets to achieve jumping on the basis of last year.

With the official gongs in the second half of the summer season, the films of the major studios have been fixed, and the global cinema lines are recovering to the normal order before 2019. Taking "Light Years" as the lead, the animation camp will also be on the big screen in the summer, which is expected to continue to increase the proportion of family audiences to return offline.