"Menghua Record" finale of "Live Fortunes"

In the "Menghua Lu" on the hot search list in June, I chose to say goodbye to "Records" with a live show.

Today (June 26) at 13:00, Tencent Video launched the finale of "Fortunately Meeting, Menghua" "Menghua Record". At the scene, Liu Yifei, Chen Xiao, Liu Yan, Lin Yun, etc. of "Menghua Record" gathered in the live broadcast room to reproduce the name scenes such as tea, hanging paintings, and flower arrangement. Subsequently, the remaining 8 episodes of "Menghua Lu" will be officially opened to the audience.

According to the rules of reservations for the point refreshment, VIP members need to watch the live broadcast and finale on the basis of the purchase of "Dippermail Live (including Back) Watch Voucher" worth 18 yuan. Of course, VIP members can also get the "Gu Pan Shenghui" gift package for free through the 2888 member points limited exchanges and draw free winning methods.

Every reporter noticed that as of 15:00, the show was close to 770,000 appointments. The conservative estimate that this wave will also bring more than one million income to Tencent's video.

However, as early as the official announcement of the finale, social platforms such as Douyin had spread the script suspected of "Menghua Lu". According to the update of the TV series this week, the similarity of the script and the plot circulated is as high as 80%.

Today, Ai Media Consulting CEO Zhang Yi said in an interview with Daily Economic News reporter: "This is a helpless move for the platform for business pressure. The price is soaring, and objectively, netizens have a huge space for the demand for the drama of more than ten yuan. "

Nearly 770,000 people make an appointment, the finale of "Menghua Record" is a refreshing point of refreshment and conservative gold absorption of more than one million

With the continuous urging of users, "Menghua Lu" first released the finale.

At 13:00 on June 26, Tencent Video launched the finale of "Fortunately Meeting, Dream Hua" "Menghua Record", inviting the starring group to start 8 hours of uninterrupted live broadcast. According to the live broadcast scene, Liu Yifei, Chen Xiao, Liu Yan, Lin Yun, etc. of "Menghua Record" gathered in the live broadcast room to reproduce the name scenes such as tea, hanging paintings, and flower arrangement.

Picture source: Weibo@图片 图片 图片 图片 图片

According to the rules of reservations for the point refreshment, VIP members can not only watch the "Receiving Live (Back) View Voucher" worth 18 yuan, not only to watch the live broadcast live broadcast on June 26, but also with the live broadcast of the main creative team. Watch the finale on July 3.

In addition to spending money, Tencent Video VIP members can also get the "Gu Pan Shenghui" gift package for free through the 2888 member points limited exchanges and draw free winning.

According to the normal broadcast, the VIP finale of "Menghua Record" was originally scheduled to be broadcast on July 3, and the non -VIP finale will wait until July 24.

Each reporter noticed that as of 15, the reflection ceremony was close to 770,000 people appointments. The conservative estimate that this wave will also bring a million yuan in videos.

At the beginning of this month, the Douban score of "Menghua Record" reached a good reputation. The data shows that "Menghua Record" launched the 15 -hour playback volume exceeded 200 million, and the launch of 7 days exceeded 1 billion.

Many "recorders" who followed the drama said: Finally, you can finish the finale. Under the relevant entries of "Menghua Record Live" on Weibo, most of the audience expressed satisfaction with this form and expressed reluctance to the play.

The script leaked, an innovative commercial exploration of "helpless move"

In response to the finale of "Menghua Record", Tencent Video officially stated that under the long -term goal of promoting the healthy and prosperous development of the industry, the platform as an opportunity for the broadcast of explosive boutique content as an opportunity to iterate the platform. The service mode, the courage to explore new viewing models, actively respond to the user's personalized viewing needs and the derivative entertainment needs that are generated, and provide a new idea for the industry development.

However, on June 22, the day before the end of the official announcement, social platforms such as Douyin have spread the script suspected of "Menghua Lu". According to the update of the TV series this week, the similarity of the script and the plot circulated is as high as 80%. The script of "Menghua Record" also appeared on the idle fish. The electronic version of the script is about 5 yuan, and the price of the paper version of the script is more than 200 yuan.

Under various reasons, the finale of "Menghua Lu" can be said to be a last resort.

The finale of "Menghua Record" was originally scheduled to be broadcast on July 3

Picture source: Weibo@电 ： ： 图片 图片

"Helpless move", Ai Media Consulting CEO Zhang Yi said in an interview with a reporter, "Forced by operating pressure. Summer coming soon, hot summer approaching, watching the drama is also a good time. No netizens and public opinion can evaluate; the monthly price of the monthly package has skyrocketed, and objectively speaking, the demand for netizens to watch the drama of more than ten yuan has a huge space. "

Members' price increase is just one of the means. In April last year, Tencent Video has made a round of up to 50%of the price adjustment. In April this year, Tencent Video once again adjusted the continuous monthly package month, annual package package, and the price of the quarterly card and annual card, with a price increase of up to 25%. Other long video platforms Mango TV, Migu, Youku, etc. also increased prices.

According to the analysis of the "2022-2027 China Long Video Industry Market Prospective and Future Investment Strategic Analysis Report" of the China Research Pwa Research Report, in the context of the current epidemic and industry shock, both video platforms and TV media are facing huge pressure on survival pressureEssenceIn recent years, with the improvement of national income levels, people have a strong demand for high -quality cultural products, and the habits of content payment have gradually developed, and the potential of high -quality cultural products market has huge potential.Although the user complains about "price increases", his eyes are "knowing the goods".From the perspective of market performance, the audience bought it very much every time the content of the fine film and television appeared.Only by allowing good content to be rewarded can the platform have the motivation to come up with good works to give back to the audience."If there are obvious benefits this time, I believe that other dramas and other platforms will be similar in the future. The platform's exploration of business model innovation is still the most useful exploration behind the platform." Zhang Yi said.

(Cover picture source: Weibo@华 （（)

Daily Economic News

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