Higashino Keigo is also difficult to escape the IP "magic reform"

Author:Drive China Time:2022.07.01

"The beginning" opened the beginning of the suspense drama in 2022. Subsequently, "The Gate of Hunter", "The Gate of Rebirth", and "The Dark Nights" also made a small area, but the highly anticipated "Corridor Pavilion" disappointed netizens.

Higashino Keigo's early work "Corridor Pavilion Murder Incident" was called a very tragic and controversial Benge reasoning work. It was adapted from the local area in 2011. The Douban score is 6.2. After reading the original book, the film screenwriter has changed a lot, which is slightly uncomfortable, affecting the fluency of the original storyline. "

There are a thousand Hamlet in the eyes of a thousand readers. Everyone's imagination of the role must be different. Moreover, the actors and the script will have different chemical reactions. The effect that will eventually present may be unsatisfactory. In China, the reason why "Corridor Pavilion" has aroused heated discussions is that the audience's disappointment is greater than expectations. After all, Higashino's works are loved by young people in China.

Not only the drama reform, the movie "Corridor Pavilion" was withdrawn due to the epidemic. It was originally scheduled to be launched on March 18. Whether it is an actor's lineup or early publicity, the audience's expectations can be said to be increased, but the TV series The disadvantage of the teacher may also make the public doubt the quality of the movie version of "Corridor Pavilion".

Domestic dramas are looking forward to long drought and Ganlin, but it has not been realized.

Can't escape the bad tail?

With the novel's successful film and television dramas, there are not a few. TV dramas such as "Chen Qing Ling" and "Three Miles and Ten Miles of Peach Blossoms" are typical representatives of unwanted first fire. The adaptation of the plot and the choice of characters have been controversial. Recently, the popularity of "Menghua Lu" has also confirmed this. As the work of Tencent's S+level, "Menghua Lu" is adapted from Mr. Guan Hanqing's "Zhao Pan'er Fengyue Save the Wind and Dust", which is also a typical representative of the front fire.

However, with the push of the plot, "Menghua Lu", which was opened 8.4, opened high and low, and the plot, human settings, and positioning have been questioned by netizens and questioned. Even the accumulation of traffic and the help of marketing cannot save the trend of the word of mouth of "Menghua Record" gradually declined. Coincidentally, there are many film and television dramas that are unsatisfactory. The dramas such as "Yunnan Worm Valley", "The Gate of Rebirth", and "Si Teng" have been labeled by netizens.

The "Corridor Killing Incident" is not the first time in China to adapt Higashino Keigo. "The Dedication of Suspect X" scored as high as 9.1 in Douban. It can be seen that the work itself is deeply loved by the public. However, after being adapted into a movie by various countries, except for the scores of 8.4 in Japan's adaptation, both China and South Korea seemed to be unsatisfactory. After the domestic adaptation, the Douban score was only 6.3, and the score of South Korea was only 7.5.

The reason for it is likely to be because the social problems behind the novel cannot resonate with audiences in other countries. This is inseparable from the historical background of the novel. There are differences in the perception of text and film and television to the public. It is possible that the shock brought by the power of text cannot be well reflected in the movie. Essence

The Douban score of the novel "Corridor Killing Incident" is only 6.7. The influence of itself in China is not high, and the expectations of Volkswagen will fall. Even if the plot is out of the original work, it has not aroused the public's heated discussion. The exaggeration and unreasonable plot itself has been spit out, which has subverted the public's perception of suspense films.

The film and televisionization of novels has gradually become a trend, which undoubtedly tested the adaptation level of the screenwriter and the expression of the director. The plot of the plot may be the reason why the domestic film and television industry has declined in recent years.

Even if the capital continues to add, it cannot save the domestic drama market that has been released frequently. Investment did not meet the market expectations, and they rushed the street. This also reflects the current status of film and television of novels. The traffic conversion and capital return are in a bottleneck. The capital bets are becoming more and more cautious, but it can't stop the sharp decline in film and television dramas, and it is difficult for the audience to buy it.

Ai Tengyou wants to achieve a loss of losses to rely on the novel film and television. It is difficult to achieve. Tencent S+production defeats one after another. The iQiyi suspense theater has lost. Youku has several opportunities for turning over. Although the three major platforms have a lot of burst novel resources, it is not easy to highlight the siege in this environment.

In the domestic drama market with rotten dramas, novels have been changed by magic.

Suspense drama collectively run off?

In 2020, it can be said to be the first year of high -quality export of suspense dramas. "Hidden Corner", "Silent Truth", and "Skyscraper" raised the appetite of the suspense drama enthusiasts. The highlights of the suspense drama also stop here.

The loneliness of domestic dramas is an established fact, not only the quality of suspense dramas declines, but the level of Xianxia and martial arts dramas has shown a cliff -like decline, and the type of popularity has also changed to ancient puppet dramas and workplace dramas. The suspense light comedy, which has been emerging, is gradually extinguishing. "Yuci Xiaozuo" can be said to be a typical representative of the small cost production. The production cost of less than 50 million has been loved by the majority of netizens.

In 2021, iQiyi was unfavorable, and the suspense theater continued to defeat. "Deadly Wish" and "Octopus Pavilion Mist" rushed the street. The purple golden Chen Chen Chen Chen Chen, who had close cooperation, left Youku, which caused iQiyi's foggy theater to expose the screenwriter. The lack of IP reserves. Although Youku and Zijin Chen became a strategic partner and claimed that "there will be 3 series and 10 works in the next five years", there is no typical representative masterpiece so far. Youku's movement is not that the "Corridor Pavilion" preview can be said to be very eye -catching. It is a gimmick of suspense drama, but it is criticized by netizens that "the skin of suspense drama is actually an idol drama. "This can't help but make people look great. As a work that is highly hoped by Youku," Corridor Pavilion ". Perhaps it is the risk of a sudden decrease in traffic with "Menghua Lu".

Suspense dramas have always had the potential to explode, but it is also the most easily discovered by the public to discover the vulnerability of logic and the unreasonable plot, so the chance of being spit has doubled. However, the most popular point of suspense drama has become the most popular point of the public to lose the "suspense", rigorous logic and continuous plot gradually become away, and in order to meet the current development of domestic dramas, it is an idol style. This may be possible. It is the fundamental reason why the suspense drama is gradually biased.

Earlier, the movie "Qin Ming · Life and Death Words" was voiced by netizens as a foam idol drama. Although the original novel author Qin Ming scored a high score of 98 before the movie was released, it was actually significantly high. A suspense film weakens the forensic line, but it highlights the operation of the love line that makes people understand. Suspense dramas are no longer suspenseful, and they lose their highlights.

The suspense of "Corridor Pavilion" may appear a little late, and the current direction is more like a family fighting drama and idol drama. From the current plot, it can be seen that the distribution of inheritance, the vital elderly women involved in the original work, and the number of murderers have not been presented. As a short drama, the foreshadowing too long will greatly weaken the expectations of the audience, so that the audience will lose the interest of continuing to continue exploring. This is why the "Corridor Pavilion" is sung.

On the other hand, the suspense short drama cannot withstand the test of a long period of time. The 12 episodes of the 12 episodes are broadcast around. The frequency of each episode is difficult to make the audience patiently chase. Unless the plot is very attractive, the plot is very attractive, and the plot is very attractive. Otherwise, it is likely to be left behind by the public.

In general, suspense dramas are gradually affected by the domestic drama wind direction. After incorporating the elements that the public loves into the suspense drama, it will seriously affect the extension of the plot and the suspense tone. Obviously, if you want to maintain the selling rate of suspense dramas as always, logic and plot are pain points.

Domestic dramas are hard to be beaten

Domestic dramas have always been trapped in the muddy swamps, the further the deeper, the deeper until it was submerged, and I could not see the turn.

This may be the current status of domestic dramas. Even if there are one or two works that can be used, they cannot ignore the fact that most of them flutter the street. It is an indisputable fact that it is difficult to maintain the heat, but as long as the reputation is good, it will become a classic in the memory of the public. For example, "Zhen Huan Biography" and "Langya List" have been repeatedly remembered by the public, indicating that there is indeed remarkable features, but in addition, the works in recent years have rarely been bought by the public.

Compared with the cold winter of domestic film and television, the foreign film and television industry has developed in full swing. After the "Waterloo" in the second season, "Love Death 3" re -revive the reputation. Netflix released the full collection at a time, and exploded the entire network overnight. In just a week, more than 150,000 Douban scored 8.6 for "Love Death 3". At the same time, the topic reading of Weibo##also exceeded 1.6 million.

And the Korean drama "Squid Game" also achieved unprecedented success. Netflix stated that there were more than 140 million families watching in the first 4 weeks after the first season, and the watch time exceeded 1.65 billion hours. Records of popular episodes. Recently, Naifei also plans to make the "Squid Game" reality show "Squid Game: Challenge", and also announced that the second season of "Squid Game" is about to be prepared to start filming.

This directly leads to the BUCKET Studio Co., who holds the starring brokerage company's shares of the brokerage company, rose nearly 24%in the Korean stock market. It can be said that "Squid Game" still has a lot of influence under the situation of such a low form. However, the domestic film and television market has not seen fresh blood for a long time, and the lack of innovation has become a label that cannot be erased. When the sweet pet drama has become a trend, it is even more obvious.

The reason why this phenomenon occurs is because the production cost of sweet pet drama is relatively low, and it will not cause large losses even if there is no water after being broadcast; on the other hand, because IP has fewer IP, some IPs are turned over and adapted into adaptation. Some, but no one asked, leading to the low conversion rate of IP. But fundamentally, the development of film and television in China is relatively slow. There is no breakthrough and innovation. It has been adopted rules and it is difficult to jump out of the established circle.

Domestic dramas have not only been difficult in China, but also difficult to go abroad. One of the fatal problems of domestic drama exports overseas is the pole of mouth. The Douban score of 9.0 "Zhen Huan Biography" has only 2.3 points on Netflix. "Step by Step" is only 276 people participated in the score in IMDB, and the number of less than 1100 scores of "Langya Bang".

It can be said that the film and television industry still has the last hope on the stars and capital, just like the hit of "Menghua Lu".The guarantee of word of mouth, the recent "Menghua Record Dog Blood Plot" appeared on the hot search, which caused heated discussion.The film and television industry is urgently needed to recover, but the foaming of the entertainment industry and the homogeneity of film and television dramas are very serious. It is actually difficult to reverse the current situation.The development of film and television dramas has experienced prosperity and has also experienced the cold winter. It will always usher in a chance to achieve a qualitative leap in the film and television industry, but this will take the test of time.

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