Rush on station B hot search!This graduation gift from Fujian has attracted attention to the graduation gift nationwide

Author:Southeast Satellite TV Time:2022.07.12

What is "My Youth has a Sea"?

This is a special gift for Fujian to give to graduates this year. It is a "graduation ceremony" that allows Fujian graduates to become the envy of college students in the country overnight. The summer graduation season special plan for nearly 40 minutes of the show is specially planned. Within 3 and a half hours, it has harvested the spread of 100 million spreads on the entire network, breaking the live view of 10 million, occupying the second place in the hot search list of station B, and the bomb. The number of curtains exceeds 45,000;#Fujian Graduation Graduation Graduation is the second place in the same city hot search list.

The noodles of Fujian graduates are not available.

"Graduation gift from other people"

Fujian graduates are full

This year is the first year of walking out of the campus after 00. For this new generation, this year's graduation ceremony is destined to have different significance. They spent the entire university almost in the epidemic, and they were called "the post -00s of the workplace" before they came out. It was unlimited or confused in the future, and it was unknown.

At this key node, a beautiful graduation ceremony is needed to inspire morale for these young people. Guidance of the Communist Party's Fujian Provincial Party Committee, sponsored by the Communist Youth League Fujian Provincial Party Committee, Fujian Broadcasting Film and Television Group, Southeast Satellite TV, Straits Satellite TV, and "Youth Fujian" Rong Media Center "My Youth has a Sea" - The special plan is such a special gift from the official.

Such a graduation ceremony from the official "branch" has no official shelf at all, and even this ceremony has not been held on the stage. Do not make a song club and refuse to make the landscape. This time, the special plan of the 2022 summer graduation season in Fujian moved the stage of graduates to the seaside and the school library. Mountains, sea, and books, these elements that are closely related to Fujian college students, at the moment of graduation, have resonated with countless college students.

The show is connected in four emotions: "crazy", "confused", "farewell", "future", and invited the original musician Taiyi, youth dancer Xie Xin and his dance theater actor, rock band Kangmi The students danced and singing between the mountains and the sea together. There are blessings of "Big Lucky"; some modern dance versions of "The Solu" breaks away from the fog, and "How are you what we will be", "You will always be my baby, baby" style, and in the future "I have me with me "Sing Hai Gao.

Obviously, this special party has resonated and passion for graduates. Although it is out of tradition and does not have a long time, it has enough emotional tension, allowing Fujian graduates to see their youth, and let the across the country envious of such a "Fujian characteristic" graduation ceremony. In the barrage of station B, some people commented that "I envy Fu Jiansheng fiercely", and some people said, "Tears are turning, there must be a way in front." Some netizens on Weibo said, "It is really a graduation gift from other people's homes, and you can see the concert in the library."

"My Youth Have a Sea" 2022 Summer Graduation Season Special Plan-Project Creation Conference

Fujian high -quality team IP has been established

The work is highly recognizable

In the audience's comments on this special plan, some people specifically suggested, "Is this a Fujian Spring Festival Gala team?" The answer is yes. A team's work can be so recognizable. Since the "2022 Fujian Spring Festival Gala" adopted a "immersive party", the Fujian Spring Festival Gala team no longer limits the stage in the shed, but instead goes to the mountains and rivers of Fujian to connect the party in series. It has both the sense of narrative and the limitations of the scenery, and creates the features exclusive to Fujian.

From "2022 Fujian Spring Festival Gala", to the Spring Festival Gala team being filmed by the Fujian Provincial Department of Culture and Tourism, "Laifu Fujian Xiangfuwei", "Shaxian Snack Advertising", the Spring Festival Gala team uses this form of content. Breaking the circle, letting fresh Fujian searches repeatedly, and more people recognize the beauty of Fujian.

This time, "My Youth Have a Sea", the core creative concept of "Fujian Pride, China Confidence" in Southeast Satellite TV is refined on the core of the work of the work. Fujian's local expression, forming its own set of play.

The biggest difference between the Fujian Spring Festival Gala team and other party teams is the excavation of Fujian story and the unique thinking of the stage layout. From the "2022 Spring Festival Gala", Fujian son -in -law returned to Fujian's adventure to the unique interpretation of Fujian cuisine by "Shaxian Snack Advertising". This also reflects the channel strategic layout of the Satellite TV Center to build the "Fujian Quality Team IP" and the responsibility of the mainstream media. It is out of this that the works of the Fujian Spring Festival Gala team can not only arouse the emotional resonance of Fujian people, but also arouse the expectations of audiences across the country. In the special plan of this graduation season, many graduates outside Fujian watched it and left a message, "Watching the show began to review my entire youth."

New way interpretation

"Ocean era, Chinese feelings"

After watching this special plan, Southeast Satellite TV has opened the channel positioning of the "Ocean Age, Chinese Feelings" after watching the special plan. The extensive realm and mind are not only the characteristic expression brought by the area where the media is located, but also in line with the requirements of the development of the times. "My Youth has a Sea" is undoubtedly a full response and opening of the new positioning. If it is not difficult to see if it is carefully analyzed, from "2022 Fujian Spring Festival Gala" to "My Youth has a Sea", the ocean is always an important element of these explosive evening party. For every Fujian people, the sea is also the deepest memory of their hometown. The director group traveled to the most beautiful coastline in China -Gogo Beach, Ningdexia's Gogo Beach, Xiayu, Beiqi South Bank, Danwan and Fuding Laoshan Island, to record sea views of different states in different time periods and different geographical environments. Express marine elements to the extreme.

The story of youth on the beach tells the story of Fujian by the wind and waves in the sea. "My Youth has a Sea" is also the first project to respond to the new "ocean" positioning of Southeast Satellite TV. By refining the link between the sea and youth, the audience resonates. The creation of marine temperament is obviously not easy. As a mainstream media, if you only use the high -altitude way to "hardly spread" marine culture, you cannot leave memory points in the hearts of the audience. What Southeast Satellite TV has been explored in recent years is to use a more humane and blessed narrative method to let more people remember Fujian and remember the emotions and culture behind the sea.

Directed by

Propaganda Department of the Fujian Provincial Party Committee of the Communist Party of China

Co -organizer

Communist Youth League Fujian Provincial Party Committee

Fujian Broadcasting Film and Television Group

organizer

Program partner