"Patriotic Pillow" was removed by Wal -Mart

Author:Global Times Time:2022.06.18

According to the US "Congress" and the "Daily Beast" website reported on the 16th, Wal -Mart, a large -scale chain in the United States, recently decided to use the American -called "MyPillow" bedding brand to remove the shelves from the store.

Interestingly, because the brand's founder, Mike Lindell, is the supporter of the hardcore of former US President Trump and often likes to use "patriotic" to market his own brand. The Internet is often called "patriotic pillow" by other supporters of Trump.

But why does Wal -Mart will remove such a "patriotic" brand?

Judging from the "Congress" report, although Wal -Mart acknowledged that the "MyPillow" series of products were removed from Wal -Mart's physical stores, the reason was not publicly given.

But the founder of the "My Pillow" brand, Lindel, accused the US media that Wal -Mart's removed his product for "political reasons".

In an interview with the "Daily Beast" website, Lindel said that a senior executive of Wal -Mart said to him in a meeting on Wednesday. This statement is just a guise. His pillow is very popular, and his product is really supported by his products to the former US President Trump. He believes that Wal -Mart is a businessman who wants to block his political position.

According to public information, although this job is a pillow businessman, Lindel is more enthusiastic about politics. Since the US real estate developer Trump won the US presidential election in 2016 and became the US president, Lindel has always been Trump's most hardcore. One of the supporters, he brought many populist and nationalist words into his brand marketing. For example It is printed with "patriotic symbols" such as the American flag and the statue of Liberty.

This marketing method is indeed quite marketing in many Trump's followers. As shown in the figure below, these people not only praised Lindel as patriots, but also called his pillow as "patriotic pillow".

After Trump lost the US presidential election in 2020, Lindel put a lot of energy into the rumors that helped Trump's "election fraud". For example, he has announced many times that "there is a problem with the US election" and even stated that he "100 % affirmation" the voting machine of the US election is "hacked by China." These absurd words and deeds quickly began to be disgusted by mainstream American society and affected the evaluation and sales of his products -especially after Trump's supporters violently hit the US Congress on January 6, 2021.

The report from the United States AXIOS News Network pointed out that in fact, as early as Wal -Mart removed its products from the physical store, Lindel's "patriotic pillow" had been by many Kohl's and Jesse Pani in 2021 (JCPenney) and Bed Bath Beyond have been removed from retail malls.

But this also convinced Lindel that he was suppressed by politics because of his political stance.

At present, on the American social network, many netizens who are tired of Lindel are applauding Wal -Mart for getting off his product from a physical store, saying that the "lunatic" that supports Trump should be blocked. However, there are also Lindel's supporters attacking Wal -Mart, saying that Wal -Mart only sells "Made in China", so it will block Lindel's "Made in the United States".

Lindel himself announced angrily to the media that the quality of his pillows is much better than the pillows made or overseas made by Wal -Mart. However, some US review websites show that Lindel's pillows are actually very general and have a poor attitude of customer service. Some people complain that this pillow will have a neck pain when sleeping.

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