94 -year -old mice say goodbye?Can anyone use in the future? Does Disney still have the ability to turn the tide this time?

According to foreign media reports, with the approaching period of the "Mickey Mouse" in the 95 -year copyright protection period, Disney may lose the company's most representative cartoon image proprietary copyright.

It is understood that "Mickey Mouse" is a cartoon image created by Walter Disney in 1928, which has been popular in the world for nearly a century. However, according to the US Copyright Protection Law, the copyright protection period of the "Mice Mouse" is 95 years, which means that starting in 2024, the image of the "Mickey Mouse" will automatically enter the public domain. Anyone has the right to use the "Mickey Mouse" image to produce products or create without paying copyright fees to Disney. This caused the concerns of Disney and legal professionals.

As early as January of this year, after Disney's other famous cartoon image, after the "Bear Bekini" ultra -copyright protection period, some people used it to produce a horror film of "Bear Vani: Blood Dyeing Honey". This pair of "Bear Beatney" will be a huge damage to the image of children as the main audience. Obviously, no one wants to see a "rice mouse" that looks like.

I have lived for 20 years older "rice mouse"

It is reported that in the last century, Disney tried to lobby the Congress to revise the copyright bill, and also used the continuous modification of the details of the trademark to extend the copyright. In order to prevent the copyright of the "Mickey Mouse", Disney adopted a non-market strategy of political lobbying. Through the method of funding the election of important members of the parliament, Disney donated a total of $ 800,000 in the political campaign from 1997 to 1998.

In 1998, the U.S. Congress decided to adopt a modification plan for the Copyright Law, which further extended the copyright protection period. The company's copyright was extended from 75 to 95 years, and the personal copyright was also extended for 20 years, that is, the author's lifetime plus 75 years behind him. This should only live for 20 years in 2003.

So, does Disney still have the ability to turn the tide this time?

Daniel Meyda, a media and legal expert at the University of California, Los Angeles, believes that Disney should no longer obtain additional extension of the "Mickey Mouse" copyright, and the copyright of the "Mickey Mouse" will really expire.

Many animation IPs will gradually return to the field of public copyright

According to foreign media, Disney can get $ 3.2 billion in revenue each year by printing "Mouse Mouse" on this business model, and this does not include the income of Disney products and theme parks.

Many other classic animation IPs of Disney were produced in the 1920s and 1930s. According to the copyright extension bill promulgated by the United States in 1998, many animation IPs will gradually return to the public copyright field in recent years.

Pluto will no longer be protected by copyright law in 2026; GOOFY will no longer be protected by the Copyright Law in 2028; Little Deer Bi Bi, Xiaofei Elephant, Donald Duck, Snow White and Qiqi Seven A small dwarf will no longer enjoy the protection of copyright law in recent years.

Without the copyright of these "classics", Disney will reduce a large part of the source of income, and more seriously, it will also impact the brand image that Disney has worked hard for many years.

However, it is worth mentioning that the copyright use of these "classic IPs" will not need to pay any fees, and anyone can use their image to create at will without worrying about the defendant's infringement. People may become vivid and interesting because of this, but will these "classic IPs" image be "changed"? How will fate develop? We don't know.

In 2024, "Mickey Mouse", who will be its owner?

We are walking and watching.

Comprehensive self: Global Times, Guangming.com, see news

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