At the end of November of the Chinese Sports Culture and Sports Tourism Expo, Yangcheng opened the curtain to help the dream of a strong country to empower the health China

China Sports Daily News Reporter's 2022 China Sports Culture Expo China Sports Tourism Expo (hereinafter referred to as the "two expo") news ventilation and investment promotion promotion conference held at the 2022 China Sports Culture Expo held on August 3rd: 2022 two expo will be November in November It was held at the Guangzhou Poly World Trade Expo from the 25th to 27th.

Jin Yanfen, deputy director of the Sports Cultural Development Center of the State Sports General Administration, Lin Yanfen, deputy director of the Guangzhou Municipal Sports Bureau, Zhu Dongfang, president of Asian Data Group, Zhang Li, Executive Vice President, representatives of the provincial, districts and municipal sports bureaus, related industry institutions, media, and multi -national embassies and consulate representatives The person in charge of the National Single Sports Association attended the ventilation meeting.

Gold said that in the context of the normalization of the epidemic, the host organizers cooperated together to meet the difficulties and actively prepared two expo, which added new vitality to the recovery of the sports industry. In the same way, the pursuit of excellence and creating the future "Beijing Olympic spirit is deeply interpreted. The theme of the two expo this year is "condensing the heart to the future", which will actively promote sports culture and inherit the spirit of sports; it will focus on national fitness, explore the cutting -edge and hot topics of national fitness and health of the whole people; Development, make full use of the Beijing Winter Olympics and the Winter Paralympic Heritage Heritage to stimulate the vitality of the ice and snow sports and the cultural tourism market; it will also focus on the integration of cultural travel, relying on sports tourism resources, and cultural creative products as the bond to enhance sports tourism products Quality, promote product transactions.

In his speech, Zhang Li said that the development of the global sports industry will continue to improve, and the value of sports market in the next 3-5 years will seek breakthroughs on the content end, channel side and technology side. The global sports market shows the three characteristics of sports technology strange points, "low thresholds" of sports trends and "community", and the integration of the sports industry and other industries. It has become a new opportunity for the sports industry to expand the border. The preparations and preparations of the two expo are around the global sports development trend and the characteristics of domestic development.

It is understood that the 2022 Expo is a national high -standard sports culture, sports tourism integration development and display trading platform with industry height, professional depth, and industrial breadth. It is also a sports that promote the docking of global production resources and promote industrial development. The event.

The 2022 China Sports Culture Expo is hosted by the State General Administration of Sports and the Chinese Olympic Committee, and the China Sports Tourism Expo is hosted by the National Sports Federation of China, the China Olympic Committee, and the China Tourism Association. Two Expo set up five major exhibition areas: the sports culture, sports tourism theme exhibition area carried by the spirit and strength carried by sports and development; comprehensively displaying the sports, cultural sports and tourism exhibition areas of sports culture and sports tourism development in various provinces, regions, cities and cities across the country; displaying exhibitions in various countries and regions Regiment, international sports organization, international sports culture, sports tourism, and sports event organizations such as sports culture and sports industry achievements are the national and international group exhibition areas; displaying sports consumer brands, sports competition brands, sports and fitness venues, facilities and equipment, sports culture publicity, etc. Sports consumption and service exhibition area; display the smart sports exhibition area of ​​sports technology.

At the same time, the two exchanges will closely follow the context of the development of sports, and hold more than 10 parallel forums around sports culture, sports and commerce, sports cities, stadiums and facilities, youth sports, ice and snow industries, etc. will be held. , China Sports Tourism Boutique Project Promotion, China Sports Culture Excellent Project Promotion and other supporting activities.

Text: Huang Xinhao Figure:

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