Xiaohongshu introduces the international flying disk event AUDL is about to start three semi -finals and final live broadcasts

Cover news reporter Su Yu

How hot is the flying tray?

On August 25, the news of the AUDL American Professional Extreme Flying Disk League and Xiaohongshu's strategic cooperation were officially announced. Xiaohongshu will become the AUDL exclusive live broadcast platform and the official content community partner.

At the conference site. Organizer Conference

It is understood that AUDL is one of the most competitive and commercialized extreme flying tray leagues. In February of this year, my country's flying athlete Wang Yipeng was selected as the MeChanix team in Detroit, so that AUDL was noticed by more and more domestic flying tray enthusiasts.

Data show that since 2022, the number of flying -related search volumes of the Xiaohong Book Platform has increased year -on -year, with a year -on -year increase of 176 times. From the perspective of the region, the "flying plate popularity" has developed from first-, second-, fourth -tier cities, and shows popularization, professionalization and competition.

The reporter noticed that the "2022 Young Movement Report" released by the research institution showed that in the trendy movement loved by young people, flying plates, skateboards, and urban cycling rankings are high. Among them, the biggest reason for young people to like to fly disks is "knowing new friends and expanding communication circles." In addition, "pursuing trends and experienced new things" is also one of the reasons for its favored by young people.

According to the plan, Xiaohongshu will broadcast live AUDL three semi-finals and finals this year from August 27, and live all 160 games in 2022-2023. At the same time, it will provide more than 100 million traffic support for the content of competitive flying disks, and plans to cooperate at least 30 flying disks in the next year.

"I hope that through the cooperation with the top international competitions and domestic flying disks, to motivate the production of competitive flying disk content, meet the needs of flying dial enthusiasts for such advanced content, and help promote the development of Chinese flying games and national fitness activities." Xiao Hongshu The person in charge of the flying tray project said.

According to reports, in October 2021, Xiaohongshu was officially put into the content operation of the flying disk. It successively launched topics such as "#and other topics and other topics, and invite many flying disk professional creators and clubs to settle in. For the establishment of the Xiaohongshu Flying Plate Alliance, members of the league have exceeded 400.

In terms of supporting domestic competitions, "in -depth cooperation with flying sets in various places, at the same time, will be launched to provide traffic support for high -quality content related to the event, and interact with the overall topic to give the publisher and participating team rewards." Xiao Hongshu is given. "Xiao Hongshu The person in charge of sports cooperation introduced.

"To professionalism can make the flying disk go further. Now the game has become more and more, and to the competition, it will further promote the development of the flying disk. This is also what we want to see." It has 16 years of 16 years "Pan age", Zhang Kun, who participated in the creation of a number of flying plate clubs.

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