2022 Jiangsu summer market hotspot observation 丨 The government's "burning" hot "hot" sports industry

Higher labor, high rent, and tight funds ... The reporter learned from the Jiangsu Sports Bureau that the survey data of the situation affecting the situation of the new crown pneumonia in the province's sports industry showed that: January to April this year, 374 sports services participated in the survey of the survey were The average suspension time of industry companies is as long as 64 days, and about 9.5%of the operating income of sports service industry companies has decreased year -on -year, of which nearly 80%of the company's revenue decreases by more than 30%compared with the same period last year. , Fitness and Leisure, Sports Training and other institutions have suspended openness, and about 70%of the company's receptions have decreased by more than 30%year -on -year.

In this regard, the Jiangsu Provincial Sports Bureau recently issued the "Notice on Further helping the Sports Market subjects to help the Sports Market's subjects and difficulties to promote the steady development of the sports industry", which clearly needs to be deepened from the implementation of the action plan for sports enterprises and accelerating the release of new sports consumption. The major aspects further help the sports market subjects to relieve difficulties, accelerate the promotion of the resumption of work in sports enterprises, and promote the steady development of the sports industry. Recently, a reporter from Jiangnan Times visited a number of stadiums to learn about the development status of Jiangsu sports industry in summer.

Summer

3D swimming pool "new favorite"

In the cool swimming pool, swimmers pass through the water like free fish; on the other side, children with complete equipment follow the coach practice standard action ... Nanjing National Fitness Center, located in Xinjiekou area, is the first high -level and single in the country. With the largest physical fitness center, with the arrival of the summer, the centers in the centers, stadiums, fitness halls, etc. have ushered in a consumption boom. The staff of the Nanjing National Fitness Center said: "The weather has been hot recently, and the swimming project is very popular with citizens, including Drum Tower Swimming Press and Hexi Swimming Press. We can basically receive nearly a thousand customers every day, and many indoor balls The category movement is also very popular. "The reporter learned that from July 7th to July 13th, Nanjing National Fitness Center averaged nearly 3,000 people in the museum daily.

"The summer vacation is not healthy at home every day at home, and take him to swim." Ms. Zhang told reporters that swimming can exercise the child's body as a whole body, but also relieve learning pressure. Recently As long as she is free, she will take the child to swim. Many citizens are "moving" in the badminton hall and table tennis hall. "Summer sweating in summer can improve immunity. Today, I just took a holiday. About a few friends came to play and contacted their feelings." Mr. Wang, a citizen, said while wiping the sweat on his face with a towel.

"Under the premise of strictly implementing the epidemic prevention and control, we are actively helping the sports market to recover and promote the construction of the whole people's fitness and healthy Nanjing." According to the relevant person in charge of Nanjing Sports Industry Group, in the first half of this year, Nanjing Sports Industry Group added 3 newly added 3 A total of 18 national fitness chain venues (places) are provided to provide various types of national fitness services directly 160,000.

In early June, Nanjing's first swimming pool -Nanjing Tianjiabing Senior Middle School Human Defense Swimming Pavilion, which is the first swimming pool -like swimming pool, officially opened. The reporter learned that the museum was created by Nanjing Sports Industry Group and the Municipal People's Defense Office, the Municipal Finance Bureau, the Urban Construction Group, and Nanjing Tianjiabing Senior High School. It can be said that it is a swimming pool "complex" with a water area of ​​nearly 1,200 square meters. The pool water uses the German advanced water quality circulation processor to treat the quartz sand circulation method to achieve 24 -hour high -quality fresh water.

In terms of the wall decoration of the museum, around the theme of "Ocean", Nanjing Tianjiabing Senior Middle School Person Defense Swimming Pavilion broke through the blue and white monochrome tone of the traditional swimming pool, combined with naked eye 3D technology. The "Big Blue Whale" is lifelike, and the swimming pool is transformed into a beautiful marine world with a combination of audiovisual. On the first day of opening the museum, many parents and students experienced it. "I hope to open a swimming lesson in the future!" "We residents nearby also want to participate!" The relevant person in charge of Nanjing Sports Industry Group said that while meeting the needs of campus curriculum, the library is gradually opening up to the society. High -standard swimming facilities in the kilometer are blank and further serve the surrounding citizens. At present, the number of members has exceeded a thousand people.

Technology+Finance

Inject "strong heart agent" into the sports industry

At Pukou Avenue, Jiangbei New District, Nanjing, there is also a "net celebrity" sports venue combining fashion technology -5G "Yun Xiangyong" unattended Smart Stadium No. 1. This stadium covers an area of ​​2600 square meters and has a 7 -person football field, a standard basketball court, and a 260 -meter -long breathable runway. At the same time, the smart venue (land) management system independently developed by Nanjing Sports Industry Group. "Our venue adopts video analysis deep learning algorithms. Through AI's video data tracking and analysis of the video data of people, balls, and field ', it highlights the entertainment and social nature of sports, and provides live broadcast and short video service functions." The reporter from Nanjing The Sports Industry Group learned that the construction of the "Yunxiangyong" smart stadium is mainly composed of the three major subsystems of the court management system, AI video system, and supporting service system. Power service and other functions; AI video system can even automatically capture wonderful moments, generate short video of sports, allow citizens to move their fingers to share the circle of friends with one click, and truly realize unmanned intelligent operations. "Children can come to the smart stadium to learn various sports courses such as basketball and baseball. Recently, the Nanjing Flying Plate Club has also held a series of activities of the Summer 'Nightsman". It has professional flying tray coach guidance, which has attracted many young people to participate in the experience. " The relevant person in charge of Nanjing Sports Industry Group said. Sports and financial services help enterprises to relieve them. Affected by the epidemic, many small and micro enterprises in sports and health have encountered problems. The country's first sports health technology microfinance company, Nanjing Ningchuang Sports Health Technology Minimal Loan Co., Ltd., launched the exclusive financial product of "Youth Olympic Loan" in a timely manner to design from the perspective of preferential loan interest rates, reduction of application conditions, opening up green channels, and other perspectives. Products, helping loan customers with help, and responding to the call of governments at all levels with actual actions. The reporter learned that since the beginning of this year, Nanjing Ningchuang Sports Health Technology Minimal Loan Co., Ltd. has implemented the policy of benefiting enterprises, supports customers to reduce charges, reduce loan interest rates for the two companies, reduce customer interest burden of 200,000 yuan; support 15 customers. The extension of 55.45 million yuan in the repayment of the principal relieves the pressure on the payment of customer funds, and effectively fulfills the responsibility of relieving difficulties for small and micro enterprises for sports and health.

Focusing on the revival of the sports industry, a series of "realistic strategies" in Jiangsu will be introduced: Nanjing Gaochun will host the Youth Sailing Race of the 20th Games in Jiangsu Province in mid -July. The competition further stimulates the consumption of the leisure sports industry and the travel and catering accommodation industry; Xuzhou has opened a 24 -hour service hotline for "helping enterprises" to understand the difficulties and needs of sports enterprises, and the service industry for renting the ownership of the municipal sports system is reduced by 3 The monthly rent; Suzhou's service industry small and micro enterprises and individual industrial and commercial households for the ownership of the leased sports system, and reduce the rent for 6 months from March to August 2022; The 20th National Fitness Sports Festival and 2022 Yangzhou Sports Carnival, deepen sports benefiting the people, and promote sports consumption; Release ... I believe that this summer, Jiangsu sports industry will once again usher in an upsurge in economic recovery and consumption upgrade.

(Ji Chuantao, a reporter from the Cultural Industry Weekly)

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